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24MAS boosts global ad network with THQ buy

Mobile ad and app firm 24MAS has acquired THQ’s wireless operations and its global carrier business from parent company THQ, boosting its global distribution network. By continuing to provide both THQ and third-party branded content through contracts with all major carrier groups worldwide, 24MAS has expanded its reach to include over 80 countries, spanning every major continent and market.

The acquisition of THQ Wireless’ operations comes on the heels of 24MAS announcing ad-funded application campaigns with brands such as Samsung, Olay and Malaysia Airlines. 24MAS offers advertisers, carriers and content partners a diagnostic platform for mobile advertising and premium wireless content and application solutions.

10/02/2011

10/02/2011  |  Full story...

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