Digital Intelligence

Entries from Digital Intelligence tagged with "tns global and tns media intelligence"

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Digital Intelligence October 2010

Digital Strategy data - Digital Intelligence October 2010

When exciting new research landed from TNS, we thought we'd share it straight away rather than wait till the end of the month. Here are the topline points, with more on research and announcements from the global giants that caught our eye over the last two weeks.

Digital Life is a global study into people's online behaviour. TNS interviewed around 50,000 people from over 45 countries to explore the different ways internet behaviours are evolving. They used consistent questions and built an interactive dashboard that lets you compare the data.

Other stories we've been tracking include the race to TV (launches from Google and Apple), UK online adspend rising 10% (to just under £2bn in the first half of 2010), YouTube winning the copyright case in Spain, and in Antarctica Google's Streetview making its debut.

As you plan your 2011 digital strategy, let us know if you need more on any of these areas, or support from the management coaches at the Digital Training Academy to ensure you choose the right digital channels for your audience.

Read October 2010

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Digital Life study: Chinese use web twice as much as Americans

People in China and the Middle East use the web far more than their Western counterparts, according to 'the largest ever' global study of online habits. The Digital Life study by global research firm TNS also found Malaysians are the most sociable online with an average of 233 friends on social media websites, while the Japanese are the least friendly with just 29.

The research shows four out of five online users in China (88 per cent) and over half of those in Brazil (51 per cent) have written their own blog or forum entry, compared to only 32 per cent in the United States. TNS said the study was the 'largest ever global research project into people's online activities and behaviour', surveying almost 90 per cent of the world's online population through 50,000 interviews in 46 countries.

11/10/2010  |  Full story...

Online adspend drops 5% in US to reach $5.5bn

The latest US figures from the IAB and PwC show that online adspend fell 5% year-on-year in Q1. Against the previous quarter the decline was even higher at 10%. The results represent the first time that year-on-year figures have been negative since 2002.
However, total US advertising figures from Nielsen suggest a slower drop in online adspend. Their figures for online display advertising show a 3.4% drop (to $2.11bn) against a total quarterly advertising decrease of 12% (to $27.9bn).
At the other end of the scale TNS Media have bucked the trend to report an 8.2% year-on-year rise in quarterly online display advertising against a total fall in the US advertising market of 14.2%.
From ClickZ:, 08/06/2009


Internet advertising: US

Advertising spend migration in the US

Digital Strategy data - Internet advertising: US. Advertising spend migration in the US


US internet ad spend rose in 2008

New research from TNS Media Intelligence shows that online display advertising in the US grew 4.6% in 2008, writes ClickZ. According to the firm, internet advertising was one of only five sectors which saw positive growth during the year. Only syndicated television (up 6.5%) and Spanish-language magazines (up 4.9%) saw higher growth than online. Total advertising expenditure for the year was down 4.1% in the US to reach $141.7bn. Newspaper advertising saw the biggest drop, falling 11.8% year-on-year (and down 16.5% in Q4 on 2007). Radio also saw sharp falls, declining 10.3% on the previous year.
From ClickZ:, 05/05/2009
TNS Media Intelligence:


Three quarters of all global messages are sent by mobile

TNS Global has found that 74% of the world's digital messages were sent via mobile devices in January 2009 - a 15% year-on-year rise. In emerging markets the figure is even more striking, with 9 out of 10 messages being sent via mobiles. Some growth is being driven by mobile-based instant messaging which is now used by 13% of all mobile users (from 8% in 2008) and in particular by 41% of all smartphone users (from 13% in 2008).
Email is also increasingly moving away from the PC- in Japan 40% of all sent emails now come from mobile devices. In North America 69% of those who use email on the phones now access it daily (compared to 43% worldwide).
TNS Global:, 11/03/2009


Asian internet users spend most leisure time online

A study entitled Digital World, Digital Life from TNS Global has found that Chinese internet users under 25 spend on average 50% of their leisure time online, writes ZDNet. Japanese and Koreans shared second place behind the Chinese, with each countries respondents claiming to spend 40% of their free time using the internet. Chinese internet users are very engaged with social media, with 94% of those polled using online forums or message boards and 60% contributing on a regular basis. Nearly 90% read or contribute to blogs and 85% use chat rooms.
In the UK, the report found that adult British internet users spend on average 28% of all their free time on the internet (rising to 32% for 18-24 year olds). British housewives came top for leisure time spent online, whiling away 47% of their free time on the internet. Top activities for British internet users include searching for information (80%), using online banking (76%) and reading the news (75%).
In total the study polled 27,522 internet users across 16 countries. On average and across all those surveyed people now spend 30% of their leisure time online.
From ZDNet:, 01/12/2008
TNS Global:


Major brands join forces for UK's biggest in-game advertising trial

Ford, Nike, Unilever and Samsung are all taking part in the UK's biggest ever in-game advertising trial, writes The three-month trial will include games for the Nintendo Wii, Sony PlayStation, Microsoft Xbox 360 Live and PC platforms. Ford is promoting its new Fiesta ST model with ads in racing games Need for Speed Carbon, TOCA3 and Trackmedia Sunrise. Ads for Nike, Samsung and Unilever's Sure for Men will be featured in a selection of shoot-'em-up games. Media agency MindShare Interaction brokered the deals in conjunction with Microsoft-owned in-game specialist Massive. Research firm TNS will measure page impressions during the trial - here defined as the duration a player sees an ad.
According to figures from Microsoft the in-game ad market was worth $56m (£28.4m) in 2005 and is set to reach $1.8bn (£912.1m) by 2010. A further forecast from eMarketer echoes Microsoft's view. eMarketer estimate that the global combined video game ad market will increase at a compound annual growth rate of nearly 23% over the next five years, reaching almost $2bn (£1.01bn) by 2011.
From, 05/04/2007


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