Digital Intelligence

Entries from Digital Intelligence tagged with "topshop"

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Brands account for 40% of top Instagram videos

Forty per cent of the 1,000 most shared Instagram videos last month came from brands, according to new data.

31/10/2013  |  Full story...

Topshop live shopping fashion show gets 2 million viewers

Topshop attracted more than 2 million people to its live streamed fashion show at London Fashion Week on Sunday, with the retailer claiming to sell out of some lines during the broadcast. The show, streamed live on Facebook, allowed users to share their favourite looks with friends using the social network. Viewers used ‘open graph’ technology allowing them to post messages about the Topshop show, called ‘Unique’ automatically on Facebook and Twitter. The retailer trended globally on latter social networking site.

View the promo video for the event below:

18/09/2012  |  Full story...

Top 20 Facebook brands- Topshop, Tesco and Ann Summers on the rise

Topshop remains the top UK brand on both Facebook and Twitter, in terms of the number of followers, according to new research. The study measures how brands are using the top social networks and the subsequent effects on their follower base. Topshop continued to reign at the top of the social media leagues having reclaimed the Twitter top spot from ASOS and breaking through the 2 million ‘likes’ barrier with their Facebook page.

23/04/2012  |  Full story...

ASOS ‘gets twice as many social media users than other retailers’

Pure play retailer ASOS has attracted over double the amount of new followers in the last three months across Twitter and Facebook than any other retailer according to the latest Social Media Benchmark results.

The study, from eDigitalResearch, shows that ASOS managed to attract almost 500,000 new followers since April 2011, capitalising on their core online customer base with an engaging campaign across both platforms, including the expansion of their Facebook store, as well as encouraging users onto pages with the incentive of exclusive offers and sale previews.


22/07/2011  |  Full story...

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