Digital Intelligence

Entries from Digital Intelligence tagged with "toyota"

12 result(s) displayed (1 - 12 of 12)

Video case study: Toyota USA makes 100,000 versions of same Facebook ad

Car maker Toyota worked with agency Saatchi & Saatchi LA to take its digital marketing up a gear by creating 100,000 video adverts for its new RAV4 Hybrid campaign, each personalised to the Facebook viewers taste.

09/11/2016  |  Full story...

Video viral of the week: Toyota reunites Marty and Doc for 'Back to the Future' day

With ‘Back to the Future Day’ almost upon us, Toyota have reunited the stars of the film to discuss what the sequel got right (and wrong) about life in 2015. See why it’s our video viral of the week below…

20/10/2015  |  Full story...

Viral of the week: Honda Twitter account 'hacked' by Skeletor in social media stunt

Honda has faked a hack of its own Twitter account, handing the @Honda handle to Skeletor of ‘He-Man’ fame, even taking potshots at other brands, including Toyota and Burger King, with a number of humorous tweets.

02/12/2014  |  Full story...

Twitter case study: Toyota offers sweets for tweets

cstoyota.jpg

To promote its new Etios car in South Africa, Toyota promised to make people smile. The Sweets for Tweets installation, created by HelloComputer and ThingKing, did just that by rewarding virtual smile tweets with real-life candy via a Wonka-like contraption. The campaign matched the new Toyota Etios tagline, “Here to make you smile”, promoting a positive brand message and putting the car across as a fun machine to drive.

YouTube case study

More on this Case study …
Brand: Toyota | Country: South Africa | Agency: HelloComputer, ThingKing | Sector: Retail, Automotive | Format: Twitter,Mobile, social media

16/01/2013  |  Full story...

Video viral of the week: Toyota offers sweets for tweets

To promote its new Etios car in South Africa, Toyota promised to make people smile. The Sweets for Tweets installation, created by HelloComputer & ThingKing, did just that by rewarding virtual smile tweets with real-life candy via a Wonka-like contraption. See why it’s our video viral of the week below…

20/09/2012  |  Full story...

Web design trends- Toyota revamps site navigation to boost car sales

Toyota Motor Europe has undergone a radical change to its consumer website, building a new navigation model based on eye-racking tests in a bid to boost engagement and conversions on its site. The car maker said the new site places a strong emphasis on moving users from knowledge gathering to actively considering purchasing a vehicle.

26/04/2012  |  Full story...

Web-connected cars ‘to become the norm’

An internet-connected car could become the norm, with features including speech recognition, and internet connection with Wi-Fi and 3G, according to a new industry survey. The poll of 200 car executives, conducted by KPMG, found more than a third (37%) believe "infotainment" in cars is nearly as important as car safety. Car manufacturers are expected to continue joining forces with music, telecoms and IT companies.

09/01/2012  |  Full story...

Toyota’s new concept car: A ‘smartphone on wheels’

Toyota has unveiled its latest concept car, designed to be as interconnected and customisable as smartphones. Toyota Motor Corp. President Akio Toyoda unveiled the car this week, dubbed the ‘Fun-Vii’. The car is a striking black, wedge-shaped obelisk whose entire outer skin is a video display screen.

01/12/2011  |  Full story...

Digital Intelligence May 2011

Digital Strategy data - Digital Intelligence May 2011

Social media strategies are back at the top of the news agenda, with continued explosive growth among Facebook, Twitter and YouTube reminding every company it needs to evolve its strategy to keep place with the what the platforms offer.

Facebook's facial recognition software sent European privacy advocates leaping for their email. Watch this play out through the summer and remember it was only a year ago that Zuckerberg landed the message that 'privacy is no longer a social norm'.

Read May 2011

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31/05/2011

Toyota ties with Salesforce.com for branded social network

Toyota has partnered with Salesforce.com to build Toyota Friend, a private social network for Toyota customers and their cars. Toyota Friend will be powered by Salesforce Chatter, a private social network used by businesses, and will be offered, first in Japan, initially with Toyota’s electric vehicles (EV) and plug-in hybrid vehicles (PHV) due in 2011. For example, if an EV or PHV is running low on battery power, Toyota Friend would notify the driver to re-charge in the form of a “tweet”-like alert.

25/05/2011

25/05/2011  |  Full story...

Top 100 global brands: Apple overtakes Google

Apple has overtaken Google as the 'world's most valuable brand', bringing an end to four years of dominance by the search giant, according to new research. The annual 'BrandZ' report from WPP-owned research agency Millward Brown, calculated brand power using a combination of quantitative customer research and financial analysis. According to the report, the value of Apple's brand grew to $153.5bnn while Google's brand slipped 2% to $111.4bn.

09/05/2011  |  Full story...

The 10 most powerful global brands of 2007 (plus value)

Digital Strategy data - The 10 most powerful global brands of 2007 - plus value

Source: Millward Brown
Millward Brown: http://www.millwardbrown.com

23/04/2007

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