Digital Intelligence

Entries from Digital Intelligence tagged with "trends"

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China mobile internet use - Tipping point as internet use shifts to mobile

China has crossed a tipping point in technology as China's mobile internet use has overtaken traditional PC internet access. With over 530m people connected by mobile, this is a reminder that the mobile web experience will be the first internet experience for many consumers in the world's largest internet market.

23/07/2012  |  Full story...

Digital Intelligence special report: Facebook

Digital Strategy data - Digital Intelligence - Special report: Facebook

Facebook has revolutionised social media, changed the way marketers communicate and blended paid, owned and earn media into one platform.

Successful social conversation strategies demand the right consumer insights and effective reading of the social landscape.

To keep you on top of how Facebook is changing, this special report lists key developments, research and case studies from the last year - full stories and data on click-through.

Read the Digital Intelligence Facebook special report

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22/06/2012

Digital Intelligence May 2012

Digital Strategy data - Digital Intelligence May 2012

All eyes on Facebook this month: we have a round-up of the IPO, aggressive investor reaction, General Motors pulling their ads and the latest on share price. More important for marketers, we also have the new approaches for their ads, how the automated 'Premium Ad' system works, and the new mobile tools for fan pages.

Digital regulation came into the spotlight with the controversial EU cookie law, and then the UK last minute watering-down (video below). It's an approach we expect several other countries to copy - the U-turn saw the wording shift from 'explicit consent' to 'implied consent'.

Google's entry into the mobile device market completes, with the green light for its $12.5bn Motorola Mobility deal, and we show how Google+ was beefed-up with a 'Hangouts' webcam community.

Your data charts this month include top Apps, the true cost of a Facebook Sponsored Story, the (ridiculously complicated) social media landscape and as always full stories and videos on click, and a survey for what you'd like in next month's edition.

Read May 2012

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30/05/2012

Digital Intelligence special report: India

Digital Strategy data - Digital Intelligence - Special report: India

As India becomes more digitally connected, this special edition of Digital Intelligence shows the way Indian consumers are going online, and on mobile. It covers the key trends you need to know to healthcheck your digital strategy and question whether digital has the right weight in your marketing mix.

Full stories and videos on click-through, and our strategists can guide you on what this means for your brand and your business plan.

Read the Digital Intelligence India special report

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24/05/2012

Digital Intelligence April 2012

Digital Strategy data - Digital Intelligence April 2012

Industry themes we're tracking this month? The importance of innovation in your strategy: build it or buy it?

Instagram's $1bn price tag makes sense for Facebook's 'buy' strategy because it blocked Twitter, Google, Apple or MSN from leaping ahead.

In cloud storage, the trend seems to be to 'build' your own: April saw Google unveil a cloud storage service to undercut Dropbox, SkyDrive and iCloud. Our money is on Dropbox getting bought soon, as late entrants realise 'buy' will be the only option left.

Meanwhile in digital marketing, the choices grew further:

- Measuring brand campaigns? Google's new TV-style metrics could be the answer
- Needing new ad platforms? Tumblr finally opens up
- Approaches for tackling Pinterest? Amazon and eBay's social shopping tools just started pinning

This month's Digital Intelligence includes data on: top Facebook brands in the UK, Asia overtaking the west for online video, China's internet growth, and which days of the week work best on social.

As always full stories at the end of the click, and a great video of Google's 'goggles' - the planned augmented reality glasses straight from a sci-fi film.

Read April 2012

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30/04/2012

Twitter buys rival Posterous to boost sharing tools

Twitter has bought micro-blogging rival Posterous for an undisclosed sum, as the firm looks to boost its sharing tools. Posterous is a blog platform with a focus on simplicity. Like competitor Tumblr, it's designed so users can quickly create short posts. Items can be posted from the Web, the Posterous mobile app, or from e-mail.

14/03/2012  |  Full story...

Super Bowl: Ad spend and consumer recall on the rise

Ads that aired during 2011’s Super Bowl XLV were, on average, 58 percent more memorable than commercials airing during regular programming in the first quarter of 2011, according to new research looking into ad spend on the biggest sporitng event in the US calendar.

07/02/2012  |  Full story...

Digital Intelligence September 2011

Digital Strategy data - Digital Intelligence September 2011

Is Facebook destined to become the next AOL? This month saw the social network transform into a media hub, realising Zuckerberg's strategy of positioning Facebook as an "Internet within the Internet". The move has worked for games, providing huge ad revenues and rich demographic data yields, but will users be happy to watch Netflix films, stream Spotify playlists and read eBooks within Facebook's site? Or is it too similar to AOL's doomed "walled garden" strategy of the early noughties?

This month saw Google take the revamped Google+ public, buying Groupon rival Daily Deal and unveiling its potentially revolutionary Wallet service in the US. Meanwhile, Twitter's new analytics tool could help marketers shed light on the dark art of social media ROI, and the relationship between retweets and revenue on the micro-blogging site.

September also provided some prime examples of how not to get ahead in digital media. Yahoo fired fiery boss Bartz over the phone, leaving the former dotcom darling looking for a buyer. RIM saw its profits collapse as Blackberry lost its grip on the mobile market, and newly bought MySpace has been forced to postpone its grand launch. Award for worst CRM of the month goes to Netflix, which fumbled a re-branding and re-pricing strategy that outraged customers and forced a humble YouTube apology from the CEO, which you can view in all its wince-inducing glory below.

On the research side, we've got some telling stats on mobile broadband this month. 1 in 10 of eBay's customers now buy via mobiles, while the UN found that over 10% world population now has mobile broadband. Food for thought for anyone doubting the potential of mobile...

Read September 2011

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30/09/2011

Digital Intelligence August 2011

Digital Strategy data - Digital Intelligence August 2011

Who says August's the quiet month for news? Here in the UK, riots revealed the worst and best of social media: large-scale looting was organised at least in part via secure Blackberry Messenger, while large-scale clean-ups were enabled through Twitter hashtags. Watching criminals exploit the privacy of BBM was as depressing as the relief felt from watching the publicly spirited clean-up. All a strong reminder that social activism through social media and messenger tools will be a permanent feature of society from now on whether in Libya or London.

Digital media battle lines continue to shift, as Google became a fully-fledged mobile maker after the Motorola acquisition, and a fully-fledged TV platform with the UK announcement of Google TV. Facebook got serious about location, dropping 'Places' for a universal location tagging system, adding mobile messaging in its bid to stifle Twitter and FourSquare, and ramping up its privacy along the way.

On a sad note, Apple lost its 'rock star nerd', as Steve Jobs stepped away from the helm. Jobs is a true digital revolutionary who pioneered game-changers like the iPod, iPhone and iPad - a real icon of our times who has materially affected all of us. While Apple's strategy looks confident to continue, we're still unconvinced by the shock moves at heavyweight tech firm Hewlett-Packard to ditch mobiles, tablets and PCs to become a standalone software maker.

Also in this month's edition, some eye-opening stats we think you'll enjoy: Amazon accounts for 1 in 5 of all web visits, the UK's Daily Mail became the second most read news site in the world. Which paper came first? You'll have to read on...

Read August 2011

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01/09/2011

Digital Intelligence April 2011

Digital Strategy data - Digital Intelligence April 2011

As the web swells to take a quarter of all ad spend here in the UK, the mix of online marketing is evolving. In the last two weeks we've been tracking how the use of Facebook engagement ads is exploding, and how online coupons are rising.

Brand strategies are sharpening up as Ford bolsters its online entertainment offers with comedy talent, Twitter plans to launch brand pages, and if kids hangout Habbo is anything to go by then virtual worlds are heading for a genuine second life - but this time with first place for audiences.

Headlines below, full stories at the end of the click, and if you'd like a deep dive briefing on a key theme then let us know what you'd like researched by setting your choices here http://www.digitalstrategyconsulting.com/updatemydetails.

Read April 2011

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15/04/2011

Digital Intelligence March 2011

Digital Strategy data - Digital Intelligence March 2011

Getting search right just got tougher.

This month's shift in the Google algorithm saw massive swings in the rankings of many brand and retail sites, cleaning up much of the spam but creating a few surprises along the way. Good news for the white-hat techniques of best practice, but bad news for many agencies who had been using link farms to bolster the clients' rankings. Getting search right is such a fundamental of web marketing that without it nothing else in the digital mix works properly. It's a core part of the always-on in digital marketing. And other engines are going even further in the war on spam and simply banning sites that don't make the grade.

This month's digital strategy healthcheck? Think beyond the brand and look for your new position on the category terms you need to be famous for. Track the movement, see where your competitors are and make a plan to climb higher up the listings.

Read March 2011

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04/04/2011

Digital Intelligence February 2011

Digital Strategy data - Digital Intelligence February 2011

For the movie rental industry, the news of closure at Blockbusters' 609 stores this month marks the end of an era. In the same week Amazon took on Netflix with streaming service for Prime customers, and online music streaming giant Spotify landed a $1bn valuation (thanks to the Russian Facebook backers). Channels are changing and most brands are well behind getting their own channel mix lined up with what consumers are asking for.

No surprise then that Google is taking on Apple with the 'One Pass' system - a one-stop destination where users can pay for publications online. Listen out for this becoming fused with YouTube to enable the migration of pay-TV; a step that will destabilise part of the value chain and economics in the pay-TV markets. And with new research showing almost three-quarters of European web users download or watch online video there will be no shortage of viewers.

Whatever your digital content strategy, the shift to video needs attention. So if you missed our online video special report, then here's the link.

Read February 2011

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28/02/2011

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