Digital Intelligence

Entries from Digital Intelligence tagged with "tribal fusion"

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IPA survey: Spotify voted best UK media owner by online advertisers

New entrant Spotify has been voted the best UK media owner by advertisers, taking over from Specific Media for the first time since 2008, according to the latest IPA Online Media Owner Survey. The music streaming service came top of the list, with 83.5% of respondents agreeing/agreeing strongly that "My overall experience of dealing with this supplier is a good one." This is the first time in over three years that a new leader has emerged as has been top since autumn 2008. This is also the first time a new entrant to the survey has leapt straight to the top.

29/03/2012  |  Full story...

Australia report: Top web categories and ad networks

Google Ad Network remains the top ad network in Australia, followed by Adconion and ValueClick, according to new data. The study, from comScore looked at the top Internet activities and ad networks in Australia from its comScore Media Metrix service. The report found that Portals led as the top category by penetration, reaching 96.1 percent of Australians online in September, while Social Networking accounted for the largest share of total online minutes at 20.8 percent.

01/11/2011

01/11/2011  |  Full story...

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