Digital Intelligence

Entries from Digital Intelligence tagged with "trip advisor"

13 result(s) displayed (1 - 13 of 13)

TripAdvisor boosts local info accuracy with Yext partnership

TripAdvisor is partnering with digital knowledge management platform Yext to ensure the accuracy of information - such as hours, locations, menus, and many other attributes - on the site.

22/05/2018  |  Full story...

TripAdvisor gets into food delivery with GrubHub

TripAdvisor is partnering with GrubHub to implement instantaneous access to delivery menus from its website and its mobile app.


09/05/2017  |  Full story...

The power of a bad review: Couple fined for TripAdvisor comments

The owners of the Broadway Hotel in Blackpool are reportedly about to refund a £100 "fine" issued to a couple who described it on TripAdvisor as a "stinking hovel".

20/11/2014  |  Full story...

Google tackles fake reviews with spam detection tool

Google is tackling the growing problem of fake reviews, researching new spam detection software to prevent people ‘gaming the system’ with bogus ratings to drive traffic and sales online. A new Google-sponsored study, entitled 'Spotting Fake Reviewer Groups in Consumer Reviews', by University of Illinois researchers is being used to help to spot opinion spam using a new relation-based algorithm called GSRank (Group Spam Rank).

26/04/2012  |  Full story...

What does an $18m website look like? Four Seasons undergoes major online revamp

Luxury hotel chain FourSeasons has unveiled the latest part of its $18m investment to overhaul its web presense and boost online bookings. The firm is planning to launch versions of its new website for Asia and the Arabic region this year to take advantage of different approaches to digital media.

20/02/2012  |  Full story...

Trip Advisor forced to drop ‘trust’ claim from website

UK ad watchdog the Advertising Standards Authority (ASA) has ordered TripAdvisor to rewrite some of its marketing claims, following complaints by hotels that the site had said that its holiday reviews could be "trusted". The ASA said it was concerned that consumers might be fooled by fraudulent posts since the entries could be made "without any form of verification".

02/02/2012  |  Full story...

TripAdvisor faces ASA probe over ‘false reviews’ claim

The Advertising Standards Authority is to investigate claims that some reviews on travel site TripAdvisor are fake and defamatory. The ASA has stepped in after receiving a formal complaint from a company called KwikChex. KwikChex helps businesses manage their online reputations – something many restaurants and hotels struggle to keep on top of.


05/09/2011  |  Full story...

Online travel booking: Positive reviews ‘nearly as important as price’

User-generated content in the form of positive reviews on sites like Trip Advisor, is increasingly becoming the make or break factor when it comes to online travel booking, with more than one quarter of consumers identifying it as the most important factor, according to new findings released today.

The online travel booking poll, carried out by user experience consultancy, Webcredible, revealed that 29 per cent of consumers consider positive reviews on sites like TripAdvisor as the most likely factor to make them book a holiday online, emphasising the importance for online travel sites in offering a reviews section or link to a reviews site, to satisfy user needs.


08/06/2011  |  Full story...

Expedia to part company with Trip Advisor

Online travel giant Expedia has unveiled plans to spin off its TripAdvisor brand in a deal that could value the popular user reviews site at $4bn. Dara Khosrowshahi, Expedia chief executive, said Trip Advisor had grown to a point that it was now ready to be spun off into a pure-play media company. Expedia said it hopes to split into two public companies – Expedia and TripAdvisor – by the third quarter of 2011.


11/04/2011  |  Full story...

British holiday-planners ‘drowning in sea of online research’

Two thirds of online Brits (67%) are now using the Internet to research, source and plan their holidays both here in the UK and abroad, according to the latest research from Memonic, the free web based note-taking software company, and YouGov. The research, conducted online by Memonic and YouGov, found that only 15% of British travellers now use travel agents to research their holidays.

Dorian Selz, CEO of Memonic stated: “According to ABTA itself, over three quarters of the UK workforce holidayed in the 12 month period to September 2010. UK workers also took an average of 3.2 holidays; two in the UK and 1.2 abroad! Our research has found that 74% of online Brits that research holidays online are spending anywhere from at least two hours upwards researching each holiday online, with 20% spending 8 or more hours, the equivalent of an entire working day, conducting research.”

28/01/2011  |  Full story...

Consumer internet behaviour: UK

Monthly internet use: key indicators for UK web users, Mar 10Consumer internet behaviour: UK. Monthly internet use: key indicators for UK web users, Mar 10


Top 10 travel search terms: UK

Terms ranked by search clicks for the four weeks ending 10th AprilTop 10 travel search terms: UK. Terms ranked by search clicks for the four weeks ending 10th April


Top 10 travel websites: UK

Sites ranked by visits for the week ending 17th April 10. Top 10 travel websites: UK. Sites ranked by visits for the week ending 17th April 10.


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