Digital Intelligence

Entries from Digital Intelligence tagged with "tumblr"

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London Fashion Week 2017: Top Tumblr posts from influencers and designers

Following the glamour and excitement of London Fashion Week, which celebrities, influencers and designers got the most buzz on Tumblr?

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22/02/2017  |  Full story...

Top Tumblr trends of 2016: Kylie Jenner, Taylor Swift… and a friendly Caterpillar

Tumblr has unveiled its fourth annual “Year in Review” of top trending topics on the platform in 2016, across categories including the most popular movies, actors, actresses, albums, athletes, and more, in addition to Tumblr-native categories like memes and “ships.”

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12/12/2016  |  Full story...

Cadbury rings in a #Cadvent Christmas with Yahoo Storytellers

Cadbury is joining forces with content studio Yahoo Storytellers to launch a content marketing campaign across Yahoo and Tumblr on 1st December to drive digital engagement for its #Cadvent Christmas campaign.

02/12/2016  |  Full story...

Nationwide debuts ‘Moneystuff ‘ Tumblr campaign

Nationwide is stepping up its efforts to reach 13-24-year-old consumers, partnering with Yahoo Storytellers for Tumblr for its ‘Moneystuff’ campaign.

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10/10/2016  |  Full story...

London Fashion Week: Yahoo Storytellers partner with PANDORA for Tumblr campaign

PANDORA Jewellery is partnering with Yahoo Storytellers to create a unique online campaign on Tumblr from an experiential event at London Fashion Week.

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22/09/2016  |  Full story...

Time spent on social networks: Tumblr users beat Snapchat and Instagram

Tumblr users spend the longest time on social networking sites (though not necessarily on Tumblr itself) according to new research.

09/09/2016  |  Full story...

Nescafe's Tumblr switch: Six months on

At the end of last year coffee brand Nescafe made the surprising decision to move its entire global and local sites to Tumblr. This case study looks at how the Nestle-owned brand has fared in the following six months.

05/07/2016  |  Full story...

Tumblr takes on Facebook and Periscope with Live video

Tumblr has partnered with YouTube to launch a live video streaming service, as the Yahoo-owned firm looks to capitalise in the growing popularity of live streaming video, such as Twitter's Periscope and Facebook Live Video.

23/06/2016  |  Full story...

Tumblr and MySpace passwords hit by "mega breach"

Hundreds of millions of hacked account details from social networks MySpace and Tumblr have been advertised for sale online.

01/06/2016  |  Full story...

London Fashion Week: 10 most popular designers on Tumblr

Alexander McQueen, Mary Katranzou and Burberry were the top trending designers on Tumblr at London Fashion Week.

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25/02/2016  |  Full story...

Yahoo U-turns on Tumblr: Splits ad sales teams

Yahoo is reversing its decision to merge its ad sales teams with Tumblr's, following the blogging site's declining performance.

17/02/2016  |  Full story...

What's the top meme for 2015? Tumblr launches 2015 Year in Review

Tumblr has released its annual ‘Year in Review’ – a list of the top blogs, posts and topics featured on the site in 2015, revealing that ‘Pepe the Frog’ was the most reblogged meme of the year.

10/12/2015  |  Full story...

Half of Instagrammers 'use networks to research products'

Across five of the biggest platforms, users on Instagram who are most likely to see social networks as a viable channel for product/brand research, according to new data from Global Web Index.

16/11/2015  |  Full story...

Tumblr rolls out instant messaging feature

Tumblr has launched a new instant messaging feature to replace its old ‘fan mail’ tool.

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13/11/2015  |  Full story...

Why Nescafe ditched its website for Tumblr

Nescafé’s recent decision to convert all of its international and local websites to Tumblr blogs is a bold move but it does come with some benefits, new research suggests.

24/09/2015  |  Full story...

Nescafé ditches brand website for Tumblr

Nescafé has shifted its global websites on to the Tumblr blogging platform, declaring the ‘dotcom is dead’, as the Nestle-owned coffee brand looks to boost its reach with millenials.

17/09/2015  |  Full story...

Tumblr boosts brand analytics with Crimson Hexagon tie-up

Brands have a new way to monitor activity of Tumblr via a new partnership between Crimson Hexagon and the Yahoo-owned blogging platform.

15/07/2015  |  Full story...

Teens dub YouTube the ‘coolest' social network ahead of Instagram

Despite the rise of mobile apps such an Instagram, WhatsApp and SnapChat, US and UK teens have picked YouTube as the coolest social network, according to a new survey.

18/05/2015  |  Full story...

Beach Body wars: Controversial posters spark social media backlash

A London poster ad featuring a bikini-clad model next to the words "Are you beach body ready?" has sparked a social media backlash. But it also made Protein World, the company behind the campaign, around £1m in sales within just four days. This case study looks at the one of the most controversial ads on the year and asks whether there really is no such thing as bad publicity…


ABC Breaking US News | US News Videos

30/04/2015  |  Full story...

Tumblr matches brands to artists with 'Creatrs' scheme

Tumblr has launched a new initiative that pairs artists with brands, as the Yahoo-owned blogging platform looks to further monetise its 420 million monthly unique visitors.

26/01/2015  |  Full story...

Snapchat founder tops ‘Under 30 Power List’

The founder of the controversial app Snapchat has been voted by students as the most influential new media figure under the age of 30.

Watch this video from Vanity Fair interviewing the chat app CEO Evan Speigel and Micheal Bloomberg here:

05/12/2014  |  Full story...

Tumblr debuts auto-play video ads

Tumblr is launching its first auto-paying video ads, with Universal, CW, and Hulu already on board as the Yahoo-owned blog network looks to boost its revenues.

31/10/2014  |  Full story...

Tumblr case study: Coca Cola ‘happiness’ blog gets 20,000 interactions in 6 hours

Brands can’t ignore Tumblr as a platform, and Coca-Cola was no exception. Back in 2012, Coca-Cola launched a Tumblr blog to share happy content with teen bloggers- with a single post getting 20,000 likes and reblogs within just six hours.

01/07/2014  |  Full story...

Tumblr case study: Aldo Fashion contest boosts social engagement

Footwear company Aldo launched a contest to identify and reward "the next stars of Tumblr" to target the blogging network’s highly engaged community of fashion and design enthusiasts.

01/07/2014  |  Full story...

Case Study: How American Apparel adapted their brand to Tumblr to boost referrals

American Apparel needed to engage young metropolitan adults aged 20-32 without restraining the brand’s unique fashion aesthetic or diluting its brand equity. This case study looks at how the clothing brand used popular blog network Tumblr, via owned content and sponsored ads, to get hundreds of thousands of referrals to their online store.

26/06/2014  |  Full story...

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