Digital Intelligence

Entries from Digital Intelligence tagged with "uk"

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London still top European city for attracting tech talent

London continues to be a major draw for international technology workers, ahead of Berlin, Amsterdam, Paris and Barcelona, according to new research.

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19/02/2018  |  Full story...

European car search trends: YouTube rules UK but the Spanish click most

When it comes to car-related engagements,  dramatic demand for YouTube in the UK, a movement towards mobile in Spain, and a digital dominance for Volkswagen across virtually all major European car markets, according to new research.

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14/02/2018  |  Full story...

Brits switch to mobile grocery shopping as prices rise

Four in five UK shoppers have noticed prices increase in the shops, with 45% of shoppers increasing their smartphone shopping usage, according to new research.

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09/02/2018  |  Full story...

Gen Z are the UK’s biggest content consumers

UK millennials are spending 8.5 hours consuming content across their devices, with Generation Z spending 10.6 hours, according to new research.

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09/02/2018  |  Full story...

Kia ‘takes over’ Waterloo Station with VR marketing campaign

Kia is showcasing the new Stinger car model at London Waterloo in one of the car maker’s largest marketing activations to date.

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07/02/2018  |  Full story...

The impact of AI: which countries will win and lose from machine learning?

Australia will fare best from the rise of machine learning, while UK will lose out the most, According to a new study looking into the impact of AI until the year 2030.

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06/02/2018  |  Full story...

UK adspend: One in every four pounds spent now goes on mobile

The UK’s ad market reached a new milestone during the third quarter of 2017 as almost one in four pounds spent on advertising went to mobile, which posted year-on-year growth of 30.7% to £1.3bn, according to new research.

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01/02/2018  |  Full story...

Tech sector jobs boom: 12% increase in job ads

The number of jobs advertised in the technology sector grew by 12 per cent last year as hiring managers continue to increase spending on new recruits and fight to secure the best talent, according to new data from Reed Technology.

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30/01/2018  |  Full story...

Unilever’s Dollar Shave Club launches in the UK

Dollar Shave Club, the Unilever-owned men's grooming subscription service, has launched in the UK.

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29/01/2018  |  Full story...

Ad viewability hits 3½-year high

UK ad viewability levels have hit their highest level since the second quarter of 2014, according to the latest quarterly benchmark report from ad verification company Meetrics.

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26/01/2018  |  Full story...

Londoners urged to help capital become world’s top smart city

Londoners will have the opportunity to inform how smart technology could shape the future of life in the capital by giving their views and ideas to the Mayor of London, Sadiq Khan.

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26/01/2018  |  Full story...

Top 10 YouTube ads of 2017

YouTube has released its official top 10 videos of last year, in terms of audience engagement, with an ad for the Google Pixel 2 phone beating John Lewis for the top slot.

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26/01/2018  |  Full story...

Online retail shows signs of a maturing market with a tough 2018 to come

UK online retail sales were up 12.1% on average year-on-year (YoY) in 2017, according to the latest figures from the IMRG Capgemini e-Retail Sales Index.

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24/01/2018  |  Full story...

The UK’s most-searched people 2017: Politicians Trump celebs

Donald Trump has topped the list of the UK’s most-searched people for the second year running, a new study has revealed.

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19/01/2018  |  Full story...

The UK’s most-searched people 2017: Politicians Trump celebs

Donald Trump has topped the list of the UK’s most-searched people for the second year running, a new study has revealed.

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19/01/2018  |  Full story...

Budweiser targets ‘Dry January’ Brits with Prohibition alcohol-free beer campaign

Budweiser Prohibition has launched a new campaign to give alcohol-free beer to the UK this January, to help Brits drink smart this year.

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19/01/2018  |  Full story...

Two thirds of Brits say ads are more intrusive than three years ago

Three quarters of UK consumers say they see more ads than three years ago, and they find them more intrusive (66%) and irritating (33%), according to new research.

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16/01/2018  |  Full story...

UK mobile payments ‘still far from mass adoption’

Proximity mobile payments are becoming more popular in the UK, but it’s still far from mass adoption, according to new research.

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12/01/2018  |  Full story...

Sky VR Studio picks Jaunt as content partner

VR technology firm Jaunt has struck a new partnership with Sky deliver content to consumers via its Sky VR app.

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11/01/2018  |  Full story...

2018 trends: Consumers want improvement over digital innovation

Most consumers are actually looking for brands and businesses to improve their current digital products and services already in use before jumping on the bandwagon with trends that are generating most buzz in the industry, according to new research.

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09/01/2018  |  Full story...

MediaCom develops automated outdoor campaign ads with Innocent drinks

Media agency MediaCom is launching an automated trading desk for digitally out-of-home ads, with innocent drinks the first brand to sign up.

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08/01/2018  |  Full story...

Snapchat debuts sponsored animated filters for brands

Snapchat has updated its new Animated Filters feature with a new commercial option, letting brands created their own augmented reality filters on the chat app.

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22/12/2017  |  Full story...

Email marketing trends: Cultural stereotypes ‘alive and kicking’

When it comes to email marketing, cultural stereotypes are very much alive, according to new research.

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15/12/2017  |  Full story...

Programmatic display adspend continues to grow in the UK

Marketers are embracing programmatic advertising, despite negative press, transparency concerns, according to new research.

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13/12/2017  |  Full story...

Half of UK marketers hit by ASA stereotype ban

Over half of UK marketers have been impacted by the ASA’s plans to Introduce a gender stereotyping ban, according to new research.

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07/12/2017  |  Full story...

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