Digital Intelligence

Entries from Digital Intelligence tagged with "uk"

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London ‘top European hub for global tech talent’

London is the number one destination in Europe for international technology workers, according to latest figures from LinkedIn and Stack Overflow.

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13/02/2019  |  Full story...

Procter & Gamble becomes UK’s largest ad spender

Procter & Gamble was the UK’s biggest spender in traditional advertising in 2018, reveals Nielsen data released today. Sky overtook the consumer goods corporation in 2017, but now comes in at second place.

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13/02/2019  |  Full story...

Social media stars and celebs pledge to be more transparent over paid posts

A group of high-profile celebrity influencers celebrities have agreed to more clearly state when they have been paid or received free gifts to promote products online.

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24/01/2019  |  Full story...

Slowdown in grocery growth at Christmas despite supermarket rise

Growth this Christmas slowed to almost half that of previous year, with shoppers spending less per visit on groceries in December, according to new data from Neilsen.

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09/01/2019  |  Full story...

Brands ‘must do more to reward consumer loyalty in the post-GDPR era’ [INFOGRAPHIC]

Nearly two-fifths of people in the UK (39%) feel less loyal to brands and companies than they did a year ago, although consumer behaviour and trends may suggest otherwise.

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17/12/2018  |  Full story...

Top 20 TV programmes for tweets: Love Island beats politics

New data published today by Kantar Media shows that reality television has driven the highest level of social media engagement over the course of the past year, closely followed by current affairs programmes.

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13/12/2018  |  Full story...

Native ads beat display ads for viewer recommendations

Brits are more likely to recommend brands seen on native ads than ones seen on display, according to new research.

10/12/2018  |  Full story...

6 in 10 UK firms plan £100k digital transformation projects soon

Six in ten UK businesses plan on spending more than £100k on digital transformation in the next two years as 69% admit they won’t survive unless they embrace digital transformation, according to new research.

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03/12/2018  |  Full story...

UK adspend to surpass £20bn for first time in 2019

Spending on advertising will pass the £20bn mark for the first time in 2019, as Google and Facebook offset a traditional media slump in print.

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30/11/2018  |  Full story...

Early 'Blackvember' campaigns pull Black Friday online spend down

£1.49bn was spent with UK online retailers on Black Friday 2018, which was up +7.3% on the same day last year but below forecasts. IMRG looks at the trends behind the numbers.

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29/11/2018  |  Full story...

Where’s Mark? MPs ‘empty chair’ Facebook boss at fake news inquiry

Politicians from nine countries have put out an empty chair in protest at Facebook founder Mark Zuckerberg’s failure to appear at a hearing today.

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27/11/2018  |  Full story...

China, Norway and UK lead way for mobile pay

Mobile payment apps are quickly being adopted by millions of people worldwide and can indicate a country’s attitude toward technological advances, with 47% of people using mobile wallets, according new research.

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26/11/2018  |  Full story...

Brits to spend 3 times more online than French and Germans online this Christmas

Holiday spending is to soar 25% across the UK, France and Germany, with the average UK shopper to spend more than three times as much as their continental counterparts, according to a new report.

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26/11/2018  |  Full story...

Google boosts high street with stock search tool

Google has teamed up with retail tech start-up NearSt to let shoppers to get information about specific product availability at shops nearby.

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20/11/2018  |  Full story...

Top 10 European cities for AI development

Stockholm, London, Amsterdam and Berlin top the list for the top cities developing artificial intelligence technology, according to new research.

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20/11/2018  |  Full story...

Almost half of Brits ‘to buy from Amazon this Black Friday’

Almost half (48%) of all British shoppers say they plan to purchase from Amazon during the Black Friday sales period this year, according to a new survey.

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13/11/2018  |  Full story...

Massive ‘experience expectation gap’ between UK marketers and consumers

Marketers are wildly overconfident that they can meet customer expectations, with many consumers saying that marketers are doing it wrong, according to new research.

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12/11/2018  |  Full story...

Iceland Christmas TV ad banned for being “too political” (but goes viral online)

UK supermarket chain Iceland has seen its Christmas advert blocked from TV screens for being too political, but the Greenpeace-made cartoon is finding new life as a viral success online.

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09/11/2018  |  Full story...

Singles Day: UK marketers missing a global opportunity

With China Single’s Day fast approaching, three quarters (74%) of UK marketers are missing out on global opportunities because of their ‘always-on’ marketing approach that doesn’t allow for regional focuses, according to new research.

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02/11/2018  |  Full story...

41% of UK firms fear their business models ‘won’t exist in 5 years due to AI’

Over two-fifths (41%) of British companies believe their current business models will cease to exist in the next five years thanks to artificial intelligence (AI), according to a new survey.

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01/11/2018  |  Full story...

UK brands ‘need to speed up’ investment in AI

Brands speed up investment in Artificial Intelligence to gain a competitive advantage in delivering personalised customer experiences at scale, according to a new study.

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01/11/2018  |  Full story...

Brexit and digital marketing: What does a ‘no-deal’ mean for data?

A lot has been said about the impact of Brexit on British businesses, but what about the data and marketing industry specifically? New insight from the DMA gives a rundown on what Brexit and a no-deal could mean for our sector, as well as how companies can prepare for the worst case.

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30/10/2018  |  Full story...

French agency Artefact comes to UK with ex-Zenith and Mediacom staff

Artefact, Europe’s largest independent data-driven marketing group, listed on the French Euronext Stock Exchange, has entered the UK to offer brand clients a genuine alternative to both the traditional agency networks and more recent entrants to the market.

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26/10/2018  |  Full story...

Video trends: Pre-teens driving huge surge in on-demand viewing

There has been a massive surge in on-demand viewing in the UK, driven by 8-12 years olds, according to new research.

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25/10/2018  |  Full story...

Singles’ Day comes to the UK: Chinese anti-Valentine’s event to double in value

China’s Singles’ Day will double in value in the UK this year as the event falls on a Sunday to make it more popular than ever with home shoppers, according to a new report.

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24/10/2018  |  Full story...

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