Digital Intelligence

Entries from Digital Intelligence tagged with "uk"

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Half of UK marketers hit by ASA stereotype ban

Over half of UK marketers have been impacted by the ASA’s plans to Introduce a gender stereotyping ban, according to new research.

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07/12/2017  |  Full story...

UK consumers believe their data is worth £254 per year

On average UK consumers value their data on average at £254 per year, according to new research.

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01/12/2017  |  Full story...

Black Friday 2017: Sales beat forecasts

The amount spent on UK online retail sites on Black Friday 2017 was up +11.7% to £1.39bn, according to data from IMRG. This was ahead of the original forecast of +9% growth for the day.

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29/11/2017  |  Full story...

Top 10 Christmas ads: Facial tracking shows Coca-Cola’s “Gogglebox” is most engaging

A major facial tracking study proves Coca-Cola’s ad featuring the Gogglebox families is the most engaging Xmas ad, while John Lewis only ranks 17th, as authenticity and humour are the big themes in winning consumers over this year.

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24/11/2017  |  Full story...

Programmatic usage ‘to make up 67% of global digital display market by 2019’

Two thirds of the world’s digital display advertising (67%) will be traded programmatically by 2019, up from 59% in 2017, according to new research.

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21/11/2017  |  Full story...

Brits want AI to help choose their holidays

The travel sector is being urged to invest in artificial intelligence (AI) to improve the booking process, as more than a quarter of UK holidaymakers find it too difficult to pick the perfect destination.

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17/11/2017  |  Full story...

The FA hires Cognizant for digital transformation drive

The FA has hired Cognizant to become its digital transformation partner, supporting the football governing body’s new digital engagement programme. Cognizant will become both the ‘Official Digital Transformation Partner of The Emirates FA Cup’ and ‘Official Digital Transformation Partner of Club Wembley’. They will also become The FA’s ‘Official Digital Partner’.

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16/11/2017  |  Full story...

UK Prime Minister meets digital leaders to plan technology drive

The Prime Minister will meet leading digital entrepreneurs and innovators from across the country today, as she announces a series of measures to support the growth of the UK’s tech sector.

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15/11/2017  |  Full story...

Brands spending £6bn on Christmas ads

Brands will be spending a record £6bn on Christmas advertising in 2017, according to a new report.

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14/11/2017  |  Full story...

Christmas ad battle: John Lewis' 'Moz the Monster' takes on M&S' Paddington Bear

The release of the John Lewis Christmas advert heralds the start of the festive season, and 2017's eagerly-anticipated commercial features a monster hiding under a bed, costing a massive £7m to produce.

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10/11/2017  |  Full story...

Adidas debuts ‘smart’ mobile shopping app

Sportswear brand Adidas has launched a shopping app that is tailored to the customer by learning their preferences, behaviour and interaction across the app.

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07/11/2017  |  Full story...

Brits ‘will give hacked sites a second chance’

The vast majority of people (85%) would still consider using a site or service that had been involved in a data breach, according to new research.

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07/11/2017  |  Full story...

Top 50 most valuable UK brands: Vodafone and HSBC lead way

Vodafone is the number one UK-based brand, with success driven by a strong purpose, according to new research.

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03/11/2017  |  Full story...

Most Brits want stricter rules on online tracking and data sharing ahead of GDPR

Ahead of the new General Data Protection Regulation (GDPR) taking effect in May 2018, new research reveals 62 per cent of UK consumers want stricter rules surrounding data collected about people’s online behaviour (sites they visit, ads they click and purchases they make).

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03/11/2017  |  Full story...

Sainsbury’s spoofs Halloween with real-life trick of treat nightmare

UK supermarket chain Sainsbury’s created a special Facebook ad for Halloween night, getting plenty of views for its fun take on a real trick or treat nightmare.

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01/11/2017  |  Full story...

Bake Off finale: Which sponsors fared best?

With the Great British Bake Off winner revealed, Hitwise releases data crowning Lyles Golden Syrup to be the winning sponsor of this series, as data shows searches for the brand have increased 46% since the show began.

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01/11/2017  |  Full story...

Top supermarkets online: M&S and Aldi lead for apps (but Tesco wins for website)

M&S and Aldi have the most engaging app, but Tesco is the most popular website, according to new research.

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31/10/2017  |  Full story...

European Christmas spend: Brits buy most presents

UK consumers are the biggest spenders on Christmas presents throughout Europe with an average spend of £291.60, according to new research.

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30/10/2017  |  Full story...

Halloween search trends: Most popular costumes from Warner Bros films

SEMrush has carried out a study to shed light on some of the latest Halloween trends in the UK. Which costumes are the most popular? What regions in the UK are most engaged with Halloween?

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27/10/2017  |  Full story...

Piccadilly billboard lights return with interactive features

The iconic electronic billboards of Piccadilly Circus were switched back on this week, with technology that allows different creative content to be displayed in relation to the environment.

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26/10/2017  |  Full story...

Government “must do more to support data-driven creative industries”

In her appearance before the House of Lords Communications Committee, DMA Talent MD Kate Burnett calls for Government to do more to support the future success of the data-driven creative industries.

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26/10/2017  |  Full story...

Global ecommerce trends: Chinese are biggest online shoppers

Chinese digital consumers are the most avid online shoppers, with 83% reporting purchasing a product online in the past month, according to new research.

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25/10/2017  |  Full story...

Fanta uses VR and Snapchat for Halloween campaign

Fanta has launched an outdoor virtual reality experience for Halloween, supported by a Snapchat campaign.

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24/10/2017  |  Full story...

Banner ad viewability hits 18-month high

For the first time since it started measuring ad viewability, the level in the UK rose for two consecutive quarters – to hit the highest mark for 18 months – according to the latest quarterly benchmark report from ad verification company Meetrics.

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23/10/2017  |  Full story...

By ‘eck : Melanie Sykes stars in new Boddingtons ad 20 years later

Drinks giant AB InBev has unveiled a new digital ad featuring original Boddingtons star, Melanie Sykes more than 20 years after the iconic Boddingtons adverts first aired.

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19/10/2017  |  Full story...

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