Digital Intelligence

Entries from Digital Intelligence tagged with "ukom"

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UK digital consumer trends for 2014: video and mobile increase

The online video and mobile audience in the UK continues to grow, with Google, Amazon and Facebook continuing to prove the most popular sites across all platforms, according to the latest data from comScore and UKOM.

22/01/2014  |  Full story...

Internet audience measurement research – UK comScore deal

Agreeing the approach for internet audience measurement research is no easy task. Each country that has created a standardised industry currency for internet audience measurement has worked through a painstaking process of agreeing standards and setting up tenders. Now in the UK - one of the most advanced approaches – comScore look set to replace Neilsen. Here’s why…

13/04/2012  |  Full story...

UK: Facebook overtakes Microsoft as second most-visited website

Facebook has usurped Microsoft as the second most visted web property behind Google, according to online measurement body UKOM/Nielsen. Facebook had a record 26.8 million visitors in Britain in May, representing a 7 percent jump from the previous year. By comparison, Microsoft's MSN, WindowsLive and Bing sites combined had 26.2 million visitors, and Google had 33.9 million.


27/06/2011  |  Full story...

Then and now: Top 50 brands on the web compared with 2004

The online world is increasingly reflecting the offline world, with the web’s 50 most-popular brands consisting more than ever of businesses established in the ‘real world’ and sites serving the interaction between ‘real people’, according to a UKOM/Nielsen study of how the profile of the web’s most-visited sites has changed since 2004.

Names such as Freeserve, Lycos, Demon and Kelkoo, which once appeared among the web’s elite, have now been replaced in the Top 50 by brands such as Facebook, Twitter, Sky and John Lewis.


02/03/2011  |  Full story...

Brits ‘spend nearly one day a month online’

The average Briton spends 65 per cent more time online each month than they did three years ago, equating to nearly a whole day online each month, according to new research. The survey, by the UK Online Measurement company (UKOM), revealed that the average Brit now spends 22 hours and 15 minutes online each month.

The research suggests that the rise in time spent online is down to the popularity of social networking sites such as Facebook, which now account for 23 per cent of time spent online.UKOM also reported a fall in the time users spent instant messaging. This went down from 14 per cent of online time in 2007, to just five per cent in 2010.


20/05/2010  |  Full story...

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