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Entries from Digital Intelligence tagged with "unilever"

25 result(s) displayed (1 - 25 of 150)

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Keith Weed outlines “three Vs” of marketing for brand safety online

Keith Weed, Unilever’s Chief marketing officer, has outlined ways for brands to avoid appearing next to inappropriate content online.

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19/07/2017  |  Full story...

Unilever and WPP invest $15m in digital ad creative platform

Creative management platform for digital advertising Celtra has received a $15m investment round, led by Unilever Ventures and WPP.

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19/07/2017  |  Full story...

Amstel lets consumers ‘Snatch’ free pints via augmented reality game

Dutch beer brand, Amstel, has joined forces with new mobile experience Snatch, to launch a nationwide sampling campaign.

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06/07/2017  |  Full story...

The World’s Most Influential CMOs: Unilever’s Keith Weed tops list

Keith Weed, chief marketing and communications officer at Unilever has come out top of Forbes 2017 list of the world’s most influential CMOs.

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27/06/2017  |  Full story...

Unilever's Keith Weed tackles stereotypes and brand safety at Cannes

Diversity was a key topic as this year’s Cannes Lions Festival, with Unilever chief marketing and communications officer Keith Weed leading the way with an "#unsterotype” initiative and warnings about how brands need to avoid association with extremist content online.

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23/06/2017  |  Full story...

Cannes Lions 2017: Highlights from days three and four

With Cannes Lions well underway, we look back at the last couple of days at the festival, with a growing focus on how data is supporting creativity.

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22/06/2017  |  Full story...

Unilever Africa uses online gaming to select new staff

Unilever has introduced a digital recruitment programme that will use online gaming to select the best candidates.

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25/05/2017  |  Full story...

#IsItokforGuys: Lynx search ads tackle male stereotypes

Unilever's Lynx is continuing to break away from its “lad” labelling with a bold new ad campaign combating what it’s now calling “toxic masculinity” and its debilitating effects on young men.

18/05/2017  |  Full story...

Unilever pranks beauty bloggers with fake hair care brand launch

Unilever revealed a new haircare brand Evaus, recruiting a number of popular beauty and fashion bloggers as part of its launch campaign. But there was a twist- Evaus was simply a repackaged version of one its its existing brands.


24/04/2017  |  Full story...

Hellmann's moves away from gender sterotypes with brand revamp

Hellmann’s has announced a new recipe and updated packaging across its mayonnaise range, supported by a new campaign that moves away from gender segmentation with a renewed focus on tastes and food culture.

04/04/2017  |  Full story...

Unilever proves programmatic display ads “generate £1.47 for every pound spent”

Unilever plans to shift more of its marketing budget to digital display advertising, after a successful trial involving five of its brands delivered an average return on investment (ROI) of £1.47 for every £1 spent.

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28/03/2017  |  Full story...

PG Tips turns Monkey into Facebook chatbot for Red Nose Day

The iconic PG tips Monkey has come to life online as a Facebook Messenger chatbot for Red Nose Day.

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13/03/2017  |  Full story...

Unilever invests in ‘Snatch’ augmented reality treasure hunt game

Unilever Ventures has invested in an augmented reality treasure hunt game Snatch, a game dubbed “Pokémon Go for brands”.

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10/02/2017  |  Full story...

Dove mocks Trump with 'alternative facts' ad

Dove has become the latest brand to spoof President Trump with an ad campaign based entirely on 'alternative facts', with a print ad that has gone viral on social media.

02/02/2017  |  Full story...

Video viral of the week: Pot Noodle spoofs Trump with "Gary the bricklayer"

Unilever-owned Pot Noodle has launched a humourous video showing the rise to power of "Gary" the bricklayer—a man whose public antics closely mirror Trump's. See why it’s our video viral of the week below…

01/02/2017  |  Full story...

Unilever revamps Jif brand with “End BBQ Neglect” campaign

Unilever has repositioned its cleaning brand Jif in Australia with a quirky new video targeting a younger audience.

25/01/2017  |  Full story...

Top 50 most purchased brands in the world

Coca-Cola was the most purchased brand in the world during 2016, followed by Colgate and Lifebuoy soap, according to a new study.

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04/01/2017  |  Full story...

Parenting app Mush partners Unilever brand Neutral 0%

Mush, the app launched for lonely parents, has signed its second brand partnership, with Unilever's Scandinavian household and personal care brand Neutral 0%.

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20/12/2016  |  Full story...

Unilever buys haircare brand part-owned by Jennifer Aniston

Unilever has bought Living Proof, a hair care brand that has received investment from Friend’s star Jennifer Aniston.

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20/12/2016  |  Full story...

The top 10 YouTube ads of 2016

The Superbowl produced five of the most watched YouTube videos of 2016, according to new data revealed by the Google-owned video site this week.

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09/12/2016  |  Full story...

Unilever debuts #ShareAMeal campaign to fight world hunger

Unilever is donating 1 million meals to children facing hunger through #ShareAMeal, in exchange for a post, share, #TBT or order of a food for delivery.

25/11/2016  |  Full story...

Video viral of the week: Ben & Jerry’s heals divisions with ‘One Sweet World’

With Trump and Brexit, 2016 has been a particularly divisive year in the world of politics. So Ben & Jerry’s Ice Cream has taken its role as ‘comfort food’ to a new level with a long-form video ad called “One Sweet World”. See why it’s our video viral of the week below…


15/11/2016  |  Full story...

Video viral of the week: Dove's gets men's hearts thumping with ‘real beauty’ test

Unilever’s Dove brand continued its “campaign for real beauty” message with a new video ad that tested men’s real reactions to women… by hooking them up to heart monitors. See why it’s out viral of the week below…


07/11/2016  |  Full story...

Unilever uses Facebook chatbots to teach kids to brush their teeth

Unilever oral care brand Signal Pepsodent is using Facebook chatbots to encourage kids to brush their teeth.

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24/10/2016  |  Full story...

Unilever plans in-house branded content division

Unilever is launching two units dedicated to branded content, as the FMCG giant follows Mondelez and PepsiCo into in-house content creation.

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03/10/2016  |  Full story...

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