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Entries from Digital Intelligence tagged with "usa"

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“Your user agreement sucks”: Facebook founder admits privacy mistakes in US senate hearing

Facebook founder Mark Zuckerberg has admitted he had made mistakes over the handling of millions of users data by Cambridge Analytica during the first day of a senate hearing in the US.

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11/04/2018  |  Full story...

75% of US advertisers ‘already using influencer marketing’- report

US advertisers are so enamoured with influencer marketing that a full 75% of their companies currently employ the discipline and almost half (43%) are planning to increase their spending on it in the next 12 months.

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05/04/2018  |  Full story...

Women in power index: UK 4th for female STEM graduates

Portugal, The United States and Latvia offer the best opportunities for women in tech, with an industry gender pay gap around 6-7% less than the overall average wage gap in each country, according to new research.

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27/03/2018  |  Full story...

Digital to account for 50% of US $197bn ad investment in 2018

The US ad market is estimated to hit a record $197 billion in revenue in 2018, up 5.5% from last year, according to new research.

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26/03/2018  |  Full story...

US election: Facebook under fire for Cambridge Analytica 'data breach'

Facebook has been accused of failing to properly inform users that their profile information may have been obtained and kept by Cambridge Analytica, a data firm widely-credited with helping Donald Trump win the 2016 US presidential election.

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19/03/2018  |  Full story...

Data Protection Officer: Hiring rush as the GDPR deadline approaches

Data protection vacancies have increased by four times the UK average, with 25% of jobs advertised in 2018, according to new research.

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16/03/2018  |  Full story...

Walmart plans online home shopping platform

Walmart is set to launch an online home shopping experience that will let shoppers discover items based on their style.

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26/02/2018  |  Full story...

Amazon to deliver Whole Foods groceries to Prime members

Amazon has started delivery Whole Foods groceries to Prime customers in the US, six months after the retail giant acquired the supermarket chain.

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09/02/2018  |  Full story...

How Crock-Pot won the Super Bowl (without even having a commercial)

US slow cooker brand Crock Pot suffered a PR nightmare after it was featured in the plot of a popular TV show- but a Super Bowl ad from NBC and some savvy social media marketing helped reverse its fortunes.

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07/02/2018  |  Full story...

The impact of AI: which countries will win and lose from machine learning?

Australia will fare best from the rise of machine learning, while UK will lose out the most, According to a new study looking into the impact of AI until the year 2030.

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06/02/2018  |  Full story...

Super Bowl gets an Angry Birds twist

NFL and Rovio Entertainment have teamed up to create a new Super Bowl game integration ahead of next weekend’s match.

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25/01/2018  |  Full story...

Email marketing trends: Cultural stereotypes ‘alive and kicking’

When it comes to email marketing, cultural stereotypes are very much alive, according to new research.

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15/12/2017  |  Full story...

UK consumers believe their data is worth £254 per year

On average UK consumers value their data on average at £254 per year, according to new research.

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01/12/2017  |  Full story...

Programmatic usage ‘to make up 67% of global digital display market by 2019’

Two thirds of the world’s digital display advertising (67%) will be traded programmatically by 2019, up from 59% in 2017, according to new research.

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21/11/2017  |  Full story...

Adidas debuts ‘smart’ mobile shopping app

Sportswear brand Adidas has launched a shopping app that is tailored to the customer by learning their preferences, behaviour and interaction across the app.

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07/11/2017  |  Full story...

Twitter plans to make political ad funding more transparent

Twitter has promised to make the funding of advertising on its social network more transparent as it faces proposed new regulations.

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26/10/2017  |  Full story...

Walmart pushes same day pick up with Halloween costume ad

Walmart is encouraging you to "Be who you want to be" this Halloween in an ad that showcases its new same day pick up feature in its mobile app.

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18/10/2017  |  Full story...

Snapchat still beats Instagram among US teens

Snapchat is still more popular among US teens than Instagram, despite a number of copycat features developed by its Facebook rival, according to new research.

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17/10/2017  |  Full story...

Advertising trade bodies unite to fight 'annoying ads'

The Interactive Advertising Bureau, the American Association of Advertising Agencies and the Association of National Advertisers have come together to tackle four desktop and eight mobile ad units are "annoying, interruptive or obstructive."

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17/10/2017  |  Full story...

Target signs up to Google Voice shopping service

Target has joined other major US retailers Walmart and Home Depot in allowing customers to make purchases on Google Express, after a successful test on the platform in California and New York.

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16/10/2017  |  Full story...

Facebook to broadcast NFL highlights worldwide

Facebook has struck a multi-year deal with the National Football League to deliver game highlights across the globe.

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27/09/2017  |  Full story...

State of online video: 34% rise in global online video viewing

Millennial consumers worldwide lead the growing online video consumption, with average global viewership up five hours, 45 minutes per week, according to new research.

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13/09/2017  |  Full story...

Domino's teams with Ford for self-driving pizza delivery cars

Domino's is trialling self-driving delivery cars in the US, following a partnership with Ford.

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30/08/2017  |  Full story...

Trump 'worth $2bn in revenue to Twitter'

Without Donald Trump, Twitter could lose almost a fifth of its value, according to new research.

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22/08/2017  |  Full story...

Amazon debuts ‘Instant Pickup Points’ in the US

Amazon is taking another step in shortening delivery times with a new ‘Instant Pickup’ service in the US… but only for specific high-demand items.

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16/08/2017  |  Full story...

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