Digital Intelligence

Entries from Digital Intelligence tagged with "usa"

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Walmart to start price matching Amazon in-store

Consumers will soon be able to get Amazon's bargain prices at their local Walmart in the US, as the supermarket giant looks to win back lost sales online and the growing phenomenon of ‘showrooming’.

17/11/2014  |  Full story...

Online Christmas trends: November 25th first big online shopping day

The first spike in online Christmas shopping in the UK will be November 25th with a projected spend of £208 million, a 51% increase over an average day’s online sales, according to a new report.

07/11/2014  |  Full story...

Christmas ad trends: November biggest month for brands in US

November is the biggest month for ad spend in the US, with the technology and jewellery sector getting most investment, according to new research from Nielsen.

06/11/2014  |  Full story...

Digital to make up 36% of all US ad spend by 2019

US digital ad spend is forecast to reach $103bn (£64.6bn) by 2019, with search marketing taking the biggest slice and social media continuing to grow the fastest, according to a new report.

06/11/2014  |  Full story...

Publicis buys Sapient for $3.7bn to create digital marketing giant

Publicis has bought US consultancy group Sapient, as the France-based global ad giant looks to expand into the US and moves on from its failed merger with Omnicom.

Watch this video from Bloomberg anlysing the deal here:

03/11/2014  |  Full story...

The Impact of Halloween on eCommerce

158 million Americans celebrated Halloween in 2013, with an astonishing $6.9bn spent on halloween costumes (both online and offline). This infographic from Nextopia looks at why the holiday is now big business for brands.

30/10/2014  |  Full story...

Wal-Mart vs. Apple: US retailers revolt against iPhone payments

A number of high-profile retailers have rejected using Apple Pay in their stores, despite growing popularity of the new contactless payment service.

29/10/2014  |  Full story...

Halloween ‘top time of year for beauty videos’ (infographic)

Halloween is the biggest makeup event of the year in the US, driving 57% of video views for seasonal makeup tutorials on YouTube, according to this new infographic from Google.

28/10/2014  |  Full story...

Double trouble: Apple Pay glitch charges some users twice

Apple’s new iPhone 6 payment service has charged some users twice for every transaction they made, forcing the Bank of America to issue refunds to customers.

27/10/2014  |  Full story...

Halloween search spend unmasked: Disney dominates US costume hunts

Halloween has become big business in the US, and getting to the top of Google searches for popular costumes is hugely important. New data shows how Disney is the trick or treater’s brand of choice for 2014.

27/10/2014  |  Full story...

Apple Pay goes live across 30+ US retailers

Apple Pay has gone live, letting iPhone users pay for goods and services in store by tapping their phone.

View this video from CNN discussing the new scheme here:

22/10/2014  |  Full story...

Programmatic display ad spend to double this year

US programmatic digital display advertising is projected to top $10 billion this year, more than double last year's $4.24 billion, with similar growth predicted next year, according to new research.

21/10/2014  |  Full story...

CBS debuts video streaming service ahead of HBO

CBS has launched its own subscription video-on-demand effort for $5.99 a month, as the broadcaster looks to beat rival HBO to take on the likes of Netflix and Amazon in the video-on-demand arena.

Watch this video from CNN analysing the deal:

21/10/2014  |  Full story...

US media consumption trends: Music tops the charts

In a fragmented media world where technology is reshaping consumer habits, music continues to be the soundtrack of our daily lives. According to Music 360 2014, Nielsen’s third annual in-depth study of the tastes, habits and preferences of U.S. music listeners, 93% of the country's population listens to music, spending more than 25 hours each week tuning into their favorite tunes.

20/10/2014  |  Full story...

The rise of the connected car: Internet becoming a ‘must have’ feature?

Nearly two in five (39%) of US car buyers will consider internet connection as a key feature for their next automotive purchase, according to new research from Nielsen.

16/10/2014  |  Full story...

Twitter sues US govt over revealing user surveillance requests

Twitter has filed a lawsuit to the U.S. government for its right to disclose more detailed information on government surveillance of its users.

14/10/2014  |  Full story...

Mondelez invests 20% of ad budget into digital video and mobile with Google tie up

Mondelez International, owner of brands such as Cadbury Oreo and Trident Gum, is now committing 10% of its ad budget to mobile and 10% to online video via Google.

08/10/2014  |  Full story...

Mobile demographics: Brands should think multicultural

Brands should consider the diversity of U.S. mobile users in digital campaigns, as 58% of Hispanics and African Americans owning smartphones versus 52% of Caucasians and Asians, according to new research.

08/10/2014  |  Full story...

Targeting early Christmas shoppers

With only the beginnings of a crisp chill in the air, the high streets are already gearing up for the annual Christmas shopping frenzy. Each passing year, retailers attempt to entice shoppers earlier and earlier, adopting trends like Black Friday and Cyber Monday from across the pond to ensure early impactful sales in the run up to the holidays. Insights from the latest Kantar Media TGI Clickstream study reveal who early bird Christmas shoppers are and how best to target them.

29/09/2014  |  Full story...

Ad-free social network Ello aims to become 'anti-Facebook'

Facebook has come under increased criticism for ad overload and forcing people (including performers) to use their real names. Now, a new social network called Ello has gained popularity by positioning itself as the anti-Facebook- with no ads and a more open acceptance policy.

Watch this Wall Street Journal report looking into the growth of Ello below:

29/09/2014  |  Full story...

Top 15 smartphone apps in US

This chart shows the top 15 mobile apps by reach as of June 2014. Facebook has the highest reach among smartphone users with 73.6% downloading the Facebook app. Google have a several apps among the top 15, with Google Play, Google Search, Google Maps, Gmail, YouTube and Google+ all featuring. Google Maps outperforms its rival Apple Maps with 45.1% compared to Apple's 26.2% reach.

Top 15 smartphone apps in US. This chart shows the top 15 mobile apps by reach as of June 2014. Facebook has the highest reach among smartphone users with 73.6% downloading the Facebook app. Google have a several apps among the top 15, with Google Play, Google Search, Google Maps, Gmail, YouTube and Google+ all featuring. Google Maps outperforms its rival Apple Maps with 45.1% compared to Apple's 26.2% reach.

23/09/2014  |  Full story...

P&G seeks outside help in video cost cutting drive

Procter & Gamble has embarked on a large scale talent-scouting mission to reduce its video ad production costs, even placing an ad on the NASA website to seeking fresh ideas.

22/09/2014  |  Full story...

Sites protest net neutrality threat with internet ‘Go Slow Day'

A number of leading websites, including Mozilla, Reddit, KickStarter, FourSquare, Vimeo, and Meetup will become slow to use this Wednesday (10th September) in protest over the US governments net neutrality proposal that could see the formation of a two-tiered internet- giving priority to higher paying customers.

09/09/2014  |  Full story...

Euro and America seasonal trends: What is the international ecommerce market worth to businesses?

Businesses in the travel, retail, leisure and content sectors, could benefit from a global eCommerce export market worth £45bn by 2020, which is three times its current estimated value of £13bn, according to new research.

08/09/2014  |  Full story...

UK bigger mobile addicts than US: Most Brits check smartphones before getting up

A staggering 70% of UK smartphone users check their device upon waking in the morning, compared with 65% in the US, according to new research.

01/09/2014  |  Full story...

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