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Entries from Digital Intelligence tagged with "usa"

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US web trends: App use overtaking desktop and web browsing

Most Americans are more likely to access digital media via apps rather than through traditional desktop or mobile web surfing, according to new research.

26/08/2014  |  Full story...

US app engagement trends: iPhone still trumps Android

iPhone users in the US earn more and spend more time on apps than their Android counterparts, according to new research.

26/08/2014  |  Full story...

Uber takes on AmazonFresh with grocery delivery service

Uber is testing a grocery delivery service in the US, as the firm looks to take successful social taxi service to other sectors.

21/08/2014  |  Full story...

Global web trends 2014: Consumers ditching traditional media for digital

People are spending more time each day on online rather than traditional forms of media., according to new research looking into global media consumption trends.

21/08/2014  |  Full story...

Social media trends in the US: Facebook dominates mobile as Snapchat surges

Facebook continues to dominate social media on mobile in the US, but SnapChat use is rocketing, according to new research looking into social media trends in the US.

19/08/2014  |  Full story...

Lay's teams up with Uber for picnic basket campaign

Potato chip brand Lay’s brand has launched a new campaign in New York City in partnership with Uber, which could hold some clues about how marketers will adopt sampling to the digital age.

19/08/2014  |  Full story...

Google links Asia and US with giant underwater cable

Google has teamed up with five Asian telecom firms to build a $300mn underwater cable across the Pacific Ocean to cater for rising internet use in both the US and across Asia.

14/08/2014  |  Full story...

Is BuzzFeed worth three times more than the Washington Post?

BuzzFeed has raised $50m in a new funding round that values the web publisher at three times the amount of the Washington Post.

Watch this video from Bloomberg discussing the BuzzFeed investment here:

13/08/2014  |  Full story...

Latest SEO changes for Google search algorithm – Local is impacted

It’s feeling like local is the big winner as latest SEO changes for the Google search algorithm start to move rankings around.

12/08/2014  |  Full story...

US smartphone penetration to reach 75% this year

The US will reach over 75% by the year end, with Apple and Android still leading the way in terms of phones and operating systems respectively, according to new data.

11/08/2014  |  Full story...

Digital Intelligence July 2014

Digital Strategy data - Digital Intelligence July 2014

Big trends this month

- Media buying gets smarter and better value with 'programmatic' ads
- SEO: More changes from Google are discovered
- Facebook and Snapchat plan 'buy' buttons in their ads
- Why people only have five 'best friend brands' online
- And we interview Google's leadership team for how real time ad bidding changes the market.

Videos, research and case studies on click through - and strategy development support available to help you apply these in your business.

Read July 2014

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01/08/2014

Amazon posts biggest loss since 2012 as firm keeps spending

Amazon has posted a quarterly loss of $126m (£74m) on the back of significantly heavy investment in smartphones, warehouses, delivery systems and digital content. This compares with a $7m loss for the same quarter in 2013.

25/07/2014  |  Full story...

One third of consumers still believe Nike was an official World Cup sponsor

New research from GlobalWebIndex has found that Coca-Cola, McDonald's, Visa and Adidas were the most recognised sponsors from the 2014 World Cup, with recognition levels of 50%, 39%, 41% and 36% respectively (among UK, US and Brazilian consumers).

recognition-levels-for-world-cup-sponsors.jpg

24/07/2014  |  Full story...

US app usage nearly doubles in 2 years

This chart shows the number of apps that consumers own and the amount of free time per month. People who have over 30 hours free time a month also download the most apps with almost 27 apps installed on their smartphones.

US app usage nearly doubles in 2 years . This chart shows the number of apps that consumers own and the amount of free time per month. People who have over 30 hours free time a month also download the most apps with almost 27 apps installed on their smartphones. <br />

23/07/2014  |  Full story...

Facebook and Nielsen track mobile TV habits in US

Facebook has teamed up with Nielsen to monitor how its users watch TV via their mobile devices in the US, as the social network continues to ramp up its appeal to mobile advertisers.

17/07/2014  |  Full story...

YouTube to fund new content via Hollywood deals?

YouTube is mulling a number of Hollywood deals to fund content on its site, according to a new report.

16/07/2014  |  Full story...

Mobile World Cup trends: Asia and Africa lead way for consumption

With the World Cup entering its final days, football fever has gripped mobile users worldwide, with Asia and Africa consuming most content on handheld devices, according to new research.

10/07/2014  |  Full story...

YouTube shames ISPs for poor streaming perfomance

Google is following Netflix’ strategy by introducing a new pop-up bar on YouTube that warns users if their videos fail to stream smoothly- reminding them that they should blame their ISPs rather than the video sharing site.

08/07/2014  |  Full story...

US mobile users ‘spend 30 hours a month on apps’

Consumers are spending more time on their apps than ever before. Over the past half-decade, the proliferation of mobile devices has transformed us into an app-driven society, presenting marketers with new opportunities to connect with consumers by creating more interesting and sophisticated apps to command their attention.

07/07/2014  |  Full story...

Getting seen on the App Store: US and UK optimisation tactics differ (infographic)

How can you ensure your app stands out from the crowd and is easily found on Apple’s App Store? This research from Yodel Mobile highlights missed opportunities when it comes to brands getting their apps noticed and downloaded.

04/07/2014  |  Full story...

Best social media posts: Funny and informative content still king

The most sharable social media content is either funny or informative - or a combination of both – according to the findings of a new survey.

20/06/2014  |  Full story...

US media use vs. ad spend: Mobile under-invested

This chart shows the percentage of time spent on media versus the percentage of advertising spend In the US for 2013. The most notable aspects are the apparent overspend marketers are making in print media (19% for spend for the low time of 5%) and the surprising underspend in mobile advertising, a media that gets 20% of consumers' time but gets only 4% of ad spend. The source states that there is approximately a $530bn plus opportunity to be made in mobile ads In the US.

US media use vs. ad spend: Mobile under-invested. This chart shows the percentage of time spent on media versus the percentage of advertising spend In the US for 2013. The most notable aspects are the apparent overspend marketers are making in print media (19% for spend for the low time of 5%) and the surprising underspend in mobile advertising, a media that gets 20% of consumers' time but gets only 4% of ad spend. The source states that there is approximately a $530bn plus opportunity to be made in mobile ads In the US. <br />

18/06/2014  |  Full story...

McDonald's launches digital-focused office in San Francisco

McDonald's has opened an office in San Francisco and is hoping to attract digital and business-development talent that will help it improve customer experiences.

12/06/2014  |  Full story...

Instagram rolls out ads to UK, Canada, and Australia

Instagram is launching ads in the UK, Canada and Australia following trials in the US last year, as the Facebook-owned photo app looks to expand its ad reach and capitalise on its popularity with younger mobile users.

10/06/2014  |  Full story...

Twitter marketing trends: CIA launches on social media with covert joke

The Central Intelligence Agency (CIA) has launched a Facebook and Twitter account, revealing a sense of humour that has caused social media buzz… but not everyone has seen the funny side.

10/06/2014  |  Full story...

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