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Entries from Digital Intelligence tagged with "usa"

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New York cops' Twitter campaign backfires with ‘police brutality’ pics

A hashtag campaign started by the New York City Police Department has backfired after being inundated with photos of police brutality submitted via Twitter.

24/04/2014  |  Full story...

Taco Bell uses Snapchat for Doritos Locos Taco launch

Taco Bell has premiered its newest Doritos Loco Taco on with a short movie on Snapchat, marking a first for the self-destructing chat app.

22/04/2014  |  Full story...

Most marketers ‘don’t know how to calculate ROI from their campaigns'

Nine out of ten (90%) global marketers are not trained to calculate return on investment (ROI), and 80% struggle with being able to properly demonstrate to their management the business effectiveness of their spending, campaigns and activities, according to new research.

22/04/2014  |  Full story...

Mobiles more important than sex? The weird stats that reveal the state of the US economy

Forget GDP and inflation levels- the true way to measure the American economy is by monitoring the sales of lipsticks and the most popular hemline for skirts. This infographic from Finances Online lools at the strange ways of measuring economic growth.

22/04/2014  |  Full story...

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye.

17/04/2014  |  Full story...

Local US markets ‘shape brand loyalty for youngsters’

The local market can be a major factor for Americans under 35 in determining their brand loyalty, according to new research from Nielsen.

15/04/2014  |  Full story...

Google Glass goes on sale... for one day only

Google Glass is going on general sale in the US for one day only in what could be the biggest test to date of public desire for the wearable computer.

Watch this 'Explorer Story' promo video from Google, showing Glass in action:

14/04/2014  |  Full story...

Online ad revenue overtakes TV for first time in US

US online ad revenues hit a record $42.8bn in 2013 billion, exceeding broadcast TV advertising ($40.1bn) for the first time, according to new data from the IAB.

View the IAB webinar here:

11/04/2014  |  Full story...

Video ad spend: Australia and New Zealand

This chart shows the total video ad spend growth between H1 2012 and H1 2013 across four countries. The US saw an increase in digital video ad revenue of 85%, exceeding its closest New Zealand by 33%. the data also shows that Australia saw the lowest growth in digital video ad revenue with 20%.

Video ad spend: Australia and New Zealand. This chart shows the total video ad spend growth between H1 2012 and H1 2013 across four countries. The US saw an increase in digital video ad revenue of 85%, exceeding its closest New Zealand by 33%. the data also shows that Australia saw the lowest growth in digital video ad revenue with 20%.

08/04/2014  |  Full story...

Digital ad spend: Australia and New Zealand

This chart shows the total digital ad spend growth between H1 and H2 across four countries. New Zealand showed the greatest increase for the period growing its digital advertising revenue by 29%. Adversely Australia saw the lowest growth in ad revenue with 16%.

Digital ad spend: Australia and New Zealand. This chart shows the total digital ad spend growth between H1 and H2 across four countries. New Zealand showed the greatest increase for the period growing its digital advertising revenue by 29%. Adversely Australia saw the lowest growth in ad revenue with 16%.

08/04/2014  |  Full story...

Mobile ad spend: Australia and New Zealand

This chart shows the total mobile ad spend growth between H1 2012 and H1 2013 across four countries. This category saw massive growth across all regions, but Australia saw a growth of 170%. New Zealand, which saw the greatest growth in total digital ad revenue saw the lowest increase in mobile ad spend with 73%.

Mobile ad spend: Australia and New Zealand. This chart shows the total mobile ad spend growth between H1 2012 and H1 2013 across four countries. This category saw massive growth across all regions, but Australia saw a growth of 170%. New Zealand, which saw the greatest growth in total digital ad revenue saw the lowest increase in mobile ad spend with 73%.

08/04/2014  |  Full story...

Amazon turns kitchen into shopping cart with ‘Dash’ wand

Amazon has launched a new barcode scanner device, called ‘dash’, that lets users scan and orders groceries from the comfort of their kitchen.

Watch this promo video showing how the service works below:


08/04/2014  |  Full story...

F**k. That’s Delicious: Vice debuts youth food web channel ‘Munchies’

Vice Media has teamed up with production company FremantleMedia to launch ‘Munchies’ an online TV channel devoted to food, with a youth twist.

08/04/2014  |  Full story...

Apps ‘more popular than mobile web’ in US

US smartphone users are switching to apps rather than mobile browsers when surfing the internet, according to new research.

03/04/2014  |  Full story...

Disney buys YouTube network Maker Studios for $950m

Disney has bought YouTube network Maker Studios in a $950m deal that sees the iconic movie studio make a significant step towards a digital future.

01/04/2014  |  Full story...

US mobile marketing trends: Instagram overtaking Twitter

Instagram is being used by nearly a quarter of all smartphone owners in the US, and is set to overtake Twitter this year in terms of market share, according to new research looking at mobile marketing trends in the US.

31/03/2014  |  Full story...

Intel snaps up wearable technology firm

US chipmaker Intel has bought Basis Science for an undisclosed sum, as the wearable technology market grows at a rapid pace.

26/03/2014  |  Full story...

Snowden’s surprise TED talk: “Take back the internet” (Video)

NSA whistleblower Edward Snowden made a surprise appearance at this week’s TED technology conference, accusing the US intelligence service of ‘setting fire to the internet’ and prioritising surveillance over security.

Watch the video interview below:

20/03/2014  |  Full story...

Alibaba invests $215m in messaging app Tang

Chinese ecommerce giant Alibaba has invested $215m in mobile messaging app Tango, as completion in the chat app sector heats up following Facebook’s $19bn purchase of WhatsApp.

20/03/2014  |  Full story...

Google expands £30 Chromecast to Europe and Canada: A TV game changer?

Google has launched its £30 Chromecast TV dongle iacross Europe and Canada this week, taking on the likes of Apple TV, Roku and Sky’s Now TV.

20/03/2014  |  Full story...

Starbucks plans 'order ahead' mobile service

Starbucks is planning to launch a smartphone service that lets consumers order coffee before they get to a store, via its mobile app.

19/03/2014  |  Full story...

Chinese web giants Weibo and Alibaba to float on US stock exchange

Two Chinese internet giants, online retailer Alibaba and social network Weibo, both plan to float on stock market, as the country's booming digital industry begins to expand overseas.

17/03/2014  |  Full story...

Digital talent – why it’s tough to find good people

Competition for talent at digital agencies and production companies is leading to sharp salary rises, and remuneration gaps of up to 45% between some regions, according to a new report.

14/03/2014  |  Full story...

Global mobile broadband penetration: 2014

This chart shows the mobile broadband penetration for each region's population across the globe. North America has the highest percentage of its population using mobile broadband with 72%. Oceania has the second highest percentage with 66%, exceeding Western Europe by 11%. On average, 21% of the worldwide population is using mobile broadband. South Asia proved to have the lowest reach with only 4$ of it's population using mobile broadband.

Global mobile broadband penetration: 2014. This chart shows the mobile broadband penetration for each region's population across the globe. North America has the highest percentage of its population using mobile broadband with 72%. Oceania has the second highest percentage with 66%, exceeding Western Europe by 11%. On average, 21% of the worldwide population is using mobile broadband. South Asia proved to have the lowest reach with only 4$ of it's population using mobile broadband.

13/03/2014  |  Full story...

Comic relief: Obama’s web skit boosts traffic to HealthCare.gov

President Obama's appearance on the spoof talk show Between Two Ferns with comedian Zach Galifianakis has boosted traffic to Healthcare.gov, with 54,000 referrals for healthcare in just one day.

View the video below:

13/03/2014  |  Full story...

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