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Entries from Digital Intelligence tagged with "usa"

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Smartphone and tablet usage in the US: Women Vs. Men

When looking at U.S. smartphone and tablet users, women win the battle of the sexes in terms of time spent on media via apps and the mobile Web, according to this new infographic from Nielsen.

10/03/2014  |  Full story...

Americans spend 60 hours a week accessing media (infographic)

The average American consumes close to 60 hours of content each week across different platforms like television, radio, online and mobile, according to new research from Nielsen.

10/03/2014  |  Full story...

McDonald's first SnapChat marketing campaign: LeBron James stars in mobile 'story'

McDonald’s has become the latest brand to run a SnapChat marketing campaign, using NBA star LeBron James to generate buzz on the popular self-destructing photo-sharing app.

07/03/2014  |  Full story...

Global video market revenue: TV still dominates

This chart shows the breakdown of audiovisual revenue per region by audiovisual type. North America's audiovisual revenue is split the most diversely between linear TV, on-demand services and home video (such as DVDs). On-demand audiovisual services (such as NetfIix)seem to have only taken hold in the North American accounting for a % revenue of the market. By contrast, on-demand video has yet to take off in the Middle East and Africa, where it accounts for 0% of market share revenue.

Global video market revenue: TV still dominates . This chart shows the breakdown of audiovisual revenue per region by audiovisual type. North America's audiovisual revenue is split the most diversely between linear TV, on-demand services and home video (such as DVDs). On-demand audiovisual services (such as NetfIix)seem to have only taken hold in the North American accounting for a % revenue of the market. By contrast, on-demand video has yet to take off in the Middle East and Africa, where it accounts for 0% of market share revenue.

05/03/2014  |  Full story...

Global video market revenue: TV still dominates

This chart shows the breakdown of audiovisual market revenue per region.Total global revenue amounts to 415 billion EUR. North America accounts for The largest audiovisual market revenue with a 38.6% share (160 billion EUR).01 this revenue, mainstream linearTV accounts for 85%. The second highest revenue is in Europe with 24.3% of the global total. Interestingly, linearTV In Europe accounts for 91% of its audiovisual revenue.

Global video market revenue: TV still dominates. This chart shows the breakdown of audiovisual market revenue per region.Total global revenue amounts to 415 billion EUR. North America accounts for The largest audiovisual market revenue with a 38.6% share (160 billion EUR).01 this revenue, mainstream linearTV accounts for 85%. The second highest revenue is in Europe with 24.3% of the global total. Interestingly, linearTV In Europe accounts for 91% of its audiovisual revenue.

05/03/2014  |  Full story...

Mobile accounts for 30% of US cinema ticket sales

Nearly a third (30%) of movie tickets are bought on mobile phones in the US, and 87% of movie watchers look up movies on their phones after seeing an ad elsewhere, according to new research from the IAB.

05/03/2014  |  Full story...

Most Americans would give up TV and mobiles for internet

Nearly half (46%) of American adults said that Internet would be the most difficult technology to go without, with mobiles a close second and TV in third place, according to a new study from Pew Research.

03/03/2014  |  Full story...

Netflix tackles streaming speed issues with Comcast deal

Netflix has struck a deal with US internet service provider Comcast to ensure its videos are streamed faster and more smoothly.

25/02/2014  |  Full story...

Head and Shoulders dandruff stunt gets half a million views

To mark Valentines Day 2014, shampoo brand Head & Shoulders partnered with Saatchi & Saatchi in the Philippines to run a hidden camera viral campaign, featuring young men a blind date with a lady (played by an actress) who has really bad dandruff. The campaign has attracted over 500,000 YouTube views so far, and has been featured in local media, including a talk show.

24/02/2014  |  Full story...

Search case study: Hizon’s Catering boosts sales 50% with holistic digital campaign

Hizon’s Catering, a local catering company in the Philippines, used the power of digital marketing, via the web, social, search and mobile, to improve its sales. This video shows how their target customer engages with their company at different phases in their wedding planning process.

24/02/2014  |  Full story...

Toblerone boosts sales 132% with national ‘Thank You’ day

Kraft Foods worked communications partner GeiserMaclang to create a ‘national thank you day’ in the Philippines to promote its Tobelerone confectionery brand. The campaign was a huge success which can be proved from the fact that official website generated nearly 500,000 hits and the Toblerone sales escalated 132%.

24/02/2014  |  Full story...

Samsung ditches Android for Tizen with second smartwatch range

Samsung has showcased its second attempt at smartwatches, with two new versions of its Gear range, running on its own Tizen operating system rather than Android.

24/02/2014  |  Full story...

Europeans spend 18% more time using apps than Americans - report

In contrast to common perceptions, the European user base represents a huge opportunity for companies with a mobile presence, according to a new study.

21/02/2014  |  Full story...

Global internet population by region: 2014

This chart shows internet penetration by region. North America and Western Europe have the highest internet penetration out of any region analysed with 81% and 78% of the populations being online. Both North America and Western Europe have double the amount of penetration of the world average (35%). The region that has the lowest internet penetration is South Asia which has only 12% of its population on the internet.

Global internet population by region: 2014. This chart shows internet penetration by region. North America and Western Europe have the highest internet penetration out of any region analysed with 81% and 78% of the populations being online. Both North America and Western Europe have double the amount of penetration of the world average (35%). The region that has the lowest internet penetration is South Asia which has only 12% of its population on the internet.

13/02/2014  |  Full story...

Top web brands by unique web audience: US

This chart shows the top online brands in the US by unique monthly visitors and average time spent for the month. Google received the highest amount of unique visitors for the month, but users spent a relatively low average amount of time on the site at 21 hour and 51 minutes. Facebook had the second highest amount of unique monthly visitors, but the average time spent on the site reached 6 hours and 14 minutes for the month.

Top web brands by unique web audience: US. This chart shows the top online brands in the US by unique monthly visitors and average time spent for the month. Google received the highest amount of unique visitors for the month, but users spent a relatively low average amount of time on the site at 21 hour and 51 minutes. Facebook had the second highest amount of unique monthly visitors, but the average time spent on the site reached 6 hours and 14 minutes for the month. <br />

13/02/2014  |  Full story...

UK now second biggest exporter of retail

The amount of overseas consumers searching for British brands increased 64% year-on-year at the end of 2013, making the UK the second largest exporter of retail after the USA, according to a new report.

06/02/2014  |  Full story...

Global app trends: Americas drive monetisation for developers

A global survey of application developers and publishers that provides a pulse on the app economy, results showed that developers are creating more apps than ever.

06/02/2014  |  Full story...

Web spying scandal: Yahoo tops table for govt data requests

Yahoo received the most data requests from the US National Security Agency (NSA) ahead of Google, Microsoft and Facebook, according to new data released this week.

05/02/2014  |  Full story...

Digital Intelligence January 2014

Digital Strategy data - Digital Intelligence January 2014

If you're planning 2014 digital strategies for your brands, here's the latest inputs from our strategists:

- Long term trends: The 'Internet of Things' (physical objects getting connected) came closer with Google buying smart thermostat maker Nest and strengthening their 'Android for cars' scheme
- Ecommerce innovation: Drive-to-shelf is growing with tools such as Apple's iBeacon - which US retailers are rolling out to offer discounts and product information
- Media buying: Internet-style personalised targeting is going mainstream with Sky pioneering the new "AdSmart" format

If your brand needs a digital strategy healthcheck before the 2014 campaigns launch, then email us back Hello@DigitalStrategyConsulting.com. A strategist will be in touch with practical brand-specific advice on where to focus.

Read January 2014

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30/01/2014

Top food websites by unique audience: US

This chart shows the top food and cooking websites in the US by both unique monthly visitors and average time spent. During November 2013, All recipe and food sites saw around 86 million monthly visitors, with 25 minutes spent on these sites per month on average. Scripps Food Network is a media company that owns the Food Network channel, the site that received the highest unique monthly views for any food related website with over 22 million views.

Top food websites by unique audience: US. This chart shows the top food and cooking websites in the US by both unique monthly visitors and average time spent. During November 2013, All recipe and food sites saw around 86 million monthly visitors, with 25 minutes spent on these sites per month on average. Scripps Food Network is a media company that owns the Food Network channel, the site that received the highest unique monthly views for any food related website with over 22 million views.

22/01/2014  |  Full story...

US mums with young kids spend longest on mobile

This chart shows the average time spent in minutes per-month for different demographics in the US. Mothers use their smartphones 11.4% more often than the average adult. This is especially true of mothers of children aged between 0 and 5 who spend 2,260 minutes on average a month on their smartphone. Surprisingly, mothers of young children spend 22% more time per month on their mobile devices than the 'millenial' demographic.

US mums with young kids spend longest on mobile. This chart shows the average time spent in minutes per-month for different demographics in the US. Mothers use their smartphones 11.4% more often than the average adult. This is especially true of mothers of children aged between 0 and 5 who spend 2,260 minutes on average a month on their smartphone. Surprisingly, mothers of young children spend 22% more time per month on their mobile devices than the 'millenial' demographic.

21/01/2014  |  Full story...

Google Glass motorist cleared in landmark case

A California woman has been cleared of dangerously driving while wearing a Google Glass as the judge rejected the case.

Watch this video from Reuters outlining the case below;

20/01/2014  |  Full story...

Top 10 online video brands for 2013

This chart shows the top 10 video brands in the US based on their average unique monthly visitors. YouTube comes out on top by a long way with almost 130 million unique views a month for 2013. Perform Group is a digital sports media site that started in 2007 and saw the highest increase of monthly visitors with a 58% increase since 2012.

Top 10 online video brands for 2013. This chart shows the top 10 video brands in the US based on their average unique monthly visitors. YouTube comes out on top by a long way with almost 130 million unique views a month for 2013. Perform Group is a digital sports media site that started in 2007 and saw the highest increase of monthly visitors with a 58% increase since 2012.

20/01/2014  |  Full story...

Lays expands ‘Do Us A Flavour’ into year-long social media campaign

Lay’s is running a second campaign for its crowdsourced “Do Us A Flavour” ads, this time incorporating Instagram and Twitter, as Pepsico’s crisp brand looks to boost its reach on smartphones and tablets.

Watch this case study from the previous US campaign:

16/01/2014  |  Full story...

AccuWeather to launch weather channel this year

Weather app AccuWeather is to launch a 24-hour weather channel in the third quarter of 2014.

16/01/2014  |  Full story...

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