Digital Intelligence

Entries from Digital Intelligence tagged with "usa"

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PS4 breaks records with 1m first-day sales

Sony’s PS4 has gone on sale it the US, becoming the fastest selling console ever, breaking first day sales records ahead of rival Xbox One launch next week.

Watch this launch video from the Daily Telegraph below:

18/11/2013  |  Full story...

Endemol bypasses TV with £25m web video project

Big Brother producer Endemol in investing €30m (£25m) in a group of local and international digital video channels on platforms including YouTube, Yahoo and AOL.

15/11/2013  |  Full story...

Top digital marketing data and statistics this week

Here are the top digital marketing data and statistics that caught our eye.

14/11/2013  |  Full story...

Snapchat ‘rejects $3bn Facebook bid’

Mobile messaging startup Snapchat has reportedly rejected an acquisition offer from Facebook that would have valued the company at more than $3bn (£1.8bn).

14/11/2013  |  Full story...

US digital trends- Video top activity on PC mobile and tablets

Watching video is number one activity on all platforms in the US, with mobile become a key consumption platform, according to new research.

14/11/2013  |  Full story...

Teens ditching Facebook for WhatsApp- report

Facebook is reportedly seeing a decrease in its daily users, especially teens, who have started to prefer mobile messaging apps like WhatsApp, SnapChat and WeChat, over the social networking giant.

13/11/2013  |  Full story...

Top 5 luxury goods markets for digital: France leads the way

Consumers are increasingly turning to online channels to engage with their favourite fashion brands. Nearly 80 million people worldwide accessed a site from Jewelry/Luxury Goods/Accessories category using a desktop PC or laptop in August 2013, up 8 percent compared to the same period last year.

13/11/2013  |  Full story...

Flipboard debuts shopping catalogues

Social magazine app Flipboard has launched a new catalogue section, letting users and brands alike create products with price tags and purchase links.

12/11/2013  |  Full story...

‘Outdated’ Blockbuster back in administration

Blockbuster UK has gone back into administration and its online service has been suspended, as the owners admit its current business model is ‘outdated’.

12/11/2013  |  Full story...

Mobile gaming trends: Apple leads way as Google Play growth slows

Apple continues to dominate the mobile app sector in terms of revenue, generating 63% of the sectors revenue through its App Store, compared to 37% from Google Play, according to new research.

08/11/2013  |  Full story...

The rise of social farmers: Agriculture workers turning to social media

Forget Farmville, real-life farmers in the US are flocking to smartphones and social media for agricultural information, according to new research.

08/11/2013  |  Full story...

Twitter valued at $18bn as shares priced at $26 each

Twitter has set the price of its initial public offering at $26 a share, valuing the company at roughly $18bn (£11bn), ahead of its flotation today on the New York Stock Exchange.

07/11/2013  |  Full story...

Global Christmas shopping trends: UK biggest mobile shoppers in Europe

Mobile shopping in set to soar this Christmas, with the UK leading the way in Europe, according to new research.

07/11/2013  |  Full story...

Viral of the week: Cheetos teams with Google Street View for virtual Halloween ‘tricks’

To keep up with the US tradition of toilet papering your house on Halloween, snack brand Cheetos teamed with Google maps and Street View to recreate the experience online (without risking vandalism charges). See why its out viral of the week below…


07/11/2013  |  Full story...

Video viral of the week: Pepsi Max tells YouTube story with ‘Uncle Drew’ basketball star

Pepsi is running a YouTube series capturing the life of an old man with seemingly supernatural basketball skills, attracting nearly 40 million views with brand engagement that extends far beyond a 30-second TV commercial. See why the latest installment is our video viral of the week below…

06/11/2013  |  Full story...

Global smartphone trends: Windows ‘now accounts for 1 in 10 devices’ across Europe

Windows Phone now accounts for one in ten smartphone sales across the five major European markets and has seen strong growth in the UK, but Android still leads the way, according to new research.

06/11/2013  |  Full story...

US Halloween trends: $6.9bn spent in 2013 (infographic)

Nearly half of all Americans will celebrate Halloween this year, but they will spend slightly less than last year as the economy bites back, according to this new infographic from Statista.

31/10/2013  |  Full story...

Top 24 social networks worldwide: Facebook, YouTube and Qzone lead the way

Facebook and YouTube are the most popular social networks in the world, followed by China’s Qzone and Sina Weibo, according to a new report.

31/10/2013  |  Full story...

Digital Intelligence October 2013

Digital Strategy data - Digital Intelligence October 2013

New global research shows brand leaders see the switch to digital marketing now "a matter of survival", and reputation management (thanks to attacks through social media) now more of a risk to brands than an unstable economy or competitors.

Google created more controversy this month, with its new "endorsement ads" placing people's faces next to products they have '+1'ed, and breaking an 8-year promise with huge banner ads appearing on its search results.

In ecommerce, Amazon tested its own PayPal-style buttons, as battles with eBay heat up. And if you're looking for the best value paid media, new data suggests Facebook ads could be 18 times more effective on iPhones than Androids.

Need more research, training support or strategy creation? Simply email us back.

Read October 2013

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31/10/2013

Top 10 ad markets: 2015

This chart shows the forecast for the top 10 ad markets in 2015. The US is still number one on the list increasing its spend by over $20m. By 2015, South Korea will pass Canada in amount spent on ads, While Russian adspend will drive it to tenth position on the list.

Top 10 ad markets: 2015. This chart shows the forecast for the top 10 ad markets in 2015. The US is still number one on the list increasing its spend by over $20m. By 2015, South Korea will pass Canada in amount spent on ads, While Russian adspend will drive it to tenth position on the list.

28/10/2013  |  Full story...

Top 10 ad markets: 2012

This chart show the top 10 ad markets in 2012. The US leads the top ten by a large margin, spending almost $110m more than Japan (the second highest spending country in the top 10). South Korea in number 10 in the list but the report by ZenithOptimedia predicts that South Korea will rise up the ranks over the next two years.

Top 10 ad markets: 2012. This chart show the top 10 ad markets in 2012. The Us leads the top ten by a large margin, spending almost $110m more than Japan (the second highest spending country in the top 10). South Korea in number 10 in the list but the report by ZenithOptimedia predicts that South Korea will rise up the ranks over the next two years.

28/10/2013  |  Full story...

Facebook lets advertisers target users by customised lists

Facebook is letting advertisers run ads on the social network that only target their own customers, in a bid to boost retention.

28/10/2013  |  Full story...

30% of people in US 'get regular news from Facebook'

Nearly a third (30%) of all Americans get regular dose of news from Facebook, with the ypounger generation more likely to turn to the social network to learn about current events, according to a new study.

28/10/2013  |  Full story...

Google breaks 8-year vow with ‘giant banner ad’ test on search results page

Google is testing giant banner ads on search results pages, with 30 advertisers on board, breaking an 8-year promise in the process.

24/10/2013  |  Full story...

Yahoo beats Google for US traffic 3 months in a row

Proving it was no fluke, Yahoo has remained top of the US traffic charts for the third month in a row, ahead of Google, Microsoft and Facebook, as the internet giant continues to turn around its fortunes.

23/10/2013  |  Full story...

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