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Entries from Digital Intelligence tagged with "usa"

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30% of people in US 'get regular news from Facebook'

Nearly a third (30%) of all Americans get regular dose of news from Facebook, with the ypounger generation more likely to turn to the social network to learn about current events, according to a new study.

28/10/2013  |  Full story...

Google breaks 8-year vow with ‘giant banner ad’ test on search results page

Google is testing giant banner ads on search results pages, with 30 advertisers on board, breaking an 8-year promise in the process.

24/10/2013  |  Full story...

Yahoo beats Google for US traffic 3 months in a row

Proving it was no fluke, Yahoo has remained top of the US traffic charts for the third month in a row, ahead of Google, Microsoft and Facebook, as the internet giant continues to turn around its fortunes.

23/10/2013  |  Full story...

Mobile driving digital coupon surge in US

The use of digital coupons in the US is growing faster than expected, with smartphone users proving to be a key driver, according to new research.

22/10/2013  |  Full story...

Internet display ad spend up 27% globally

Internet display advertising rose sharply during the second quarter of 2013, rising 27% compared to TV's increase of just 4.2%, according to new research.

22/10/2013  |  Full story...

eBay blames slow growth on weak US economy

eBay has posted a lower-than-expected sales and profit forecast for its fourth quarter, as the online marketplace continues its batle with Amazon in the ecommerce sector.

17/10/2013  |  Full story...

Third of younger generation ‘watch little broadcast TV’

Broadcast TV is losing popularity with the younger generation of millennials in the US (18-34 year olds), according to new research.

16/10/2013  |  Full story...

Online video trends in 2013 (video)

Over the past four years, the percent of American adult internet users who upload or post videos online has doubled from 14% in 2009 to 31% today, according to new research.

Watch this video from Pew Research outlining its key findings below:

16/10/2013  |  Full story...

Global web trends: 40% of world online by 2014 as mobile broadband soars

Forty percent of the world's population will be online by the end of the year, still leaving 4.4 billion people unconnected, according to a UN report.

09/10/2013  |  Full story...

Only one in five online retailers using automated email for abandoned checkout

UK and US online retailers are failing to capitalise on a ‘potential $516 billion’ in revenue by not using email to help recover customers who have abandoned cart items, according to new research.

09/10/2013  |  Full story...

Nielsen unveils Twitter TV ratings for advertisers

Twitter has launched its ‘Nielsen TV Twitter Rating’ system in the US, as the firm looks to attract advertisers by linking TV shows to social media engagement.

08/10/2013  |  Full story...

Facebook tracks social effect on TV ratings

Facebook has begun tracking how its users engage with 45 primetime TV shows in the US, as the social network looks to rival Twitter in providing advertisers with real time viewer data.

03/10/2013  |  Full story...

The government shutdown? Democrats fight back online #EnoughAlready

This week, American politics exploded onto the web, as the digital marketers got tough and took the fight to unlock the shutdown to Twitter, email and beyond. And they made it personal with a massive campaign to hold Speaker John Boehner “responsible” for the shutdown. Here’s what they said…

02/10/2013  |  Full story...

YouTube launches first ever music awards

YouTube is setting up its first ever music awards, the Google-owned video site looks to cement its position as the 'first call' for music content online.

02/10/2013  |  Full story...

Digital Intelligence September 2013

Digital Strategy data - Digital Intelligence September 2013

The digital skills gap is back in the spotlight after a US study showed most marketers lacked knowledge and confidence - a massive gap that confirms new platforms and approaches are putting budgets at risk.

Several big changes came from Google as they push brands towards paid search by removing some of the free insights. We can show you the workarounds, but marketing with organic search will take a bit more thinking time from now on.

- Mobile: New iPhones, fingerprint ID, Android partners with Kit Kat, and former mobile kings Nokia and Blackberry get sold as the market restructures - big implications for mobile strategies for content and services.

- Social: Pinterest and Instagram begin their first forays into paid ad space, and Twitter announced its long-awaited flotation plans after buying MoPub (we're expecting a mobile ad exchange announcement next).

- Consumers: Think power is shifting to the giants? Then look at our story about one unhappy BA passenger who used 'Promoted Tweets' to complain about his service on a flight!

What does this mean for your marketing and digital strategies? What training do teams need to win in this space? Simply mail us back with your questions.

Read September 2013

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02/10/2013

Global digital ad spend 'to overtake newspapers' by 2015

The amount spent on internet and mobile advertising worldwide is forecast to exceed that spent on newspapers within two years, according to new research.

01/10/2013  |  Full story...

Video viral of the week: Airbnb creates 4 minute film using Vine videos

Social accommodation app Airbnb launched its first video ad this month- compiled only using 6-second Vine videos from Twitter fans. See why it’s our video viral of the week below…

24/09/2013  |  Full story...

Netflix wins first Emmy for online-only show

Drama series House of Cards has won an Emmy, becoming the first online-only TV show to do so, as the likes of Netflix and Amazon continue to rival traditional TV companies in producing original content.

Watch a trailer for the show below:

24/09/2013  |  Full story...

Brits lead world for mobile sharing: Two-thirds of UK sharing now on mobile

The UK was the first country to share more on mobile platforms than on desktops, according to new research.

23/09/2013  |  Full story...

Microsoft offers $200 to trade iPads for Surface

Microsoft is offering iPad users a $200 trade-in voucher if they swap their Apple tablet for its Surface device.

16/09/2013  |  Full story...

Twitter plans $10bn stock market floatation

Twitter has filed for an initial public offering with US regulators, valuing the fim at around $10bn and following in the footsteps of rival Facebook by allowing people to buy stock in the social network.

13/09/2013  |  Full story...

Mobile shopping spend in the US per user: Tablets Vs. Smartphones

This chart shows the spend per user for tablet and smartphone owners. Given that there are substantially more smartphone owners in the US (142m Vs. 69m) it is surprising to see that tablet owners spend around 20% more per user than smartphone users.

Mobile shopping spend in the US per user: Tablets Vs. Smartphones. This chart shows the spend per user for tablet and smartphone owners. Given that there are substantially more smartphone owners in the US (142m Vs. 69m) it is surprising to see that tablet owners spend around 20% more per user than smartphone users.

11/09/2013  |  Full story...

Mobile shopping spend in the US: Tablets Vs. Smartphones

Smartphone spending accounts for $6.7bn, or 63% of the total spent in m-commerce. This goes against the common notion that tablets are strong drivers for mobile spending. However, factoring in the total number of smartphone owners in the US is 142m compared to the 69m tablet owners, it is easy to understand why mobile spend accounts for so much.

Smartphone spending accounts for $6.7bn, or 63% of the total spent in m-commerce. This goes against the common notion that tablets are strong drivers for mobile spending. However, factoring in the total number of smartphone owners in the US is 142m compared to the 69m tablet owners, it is easy to understand why mobile spend accounts for so much.

11/09/2013  |  Full story...

Amazon ‘Matchbook’ offers print and eBook bundles

Amazon is offering customers free or discounted eBook versions of physical books, as the online retailer looks to encourage more people to use its Kindle devices and apps.

04/09/2013  |  Full story...

Vodafone sells US Verizon stake for $130bn

Vodafone has sold its 45% stake in Verizon Wireless to US telecoms group Verizon Communications, as the mobile network operator refocuses on faster mobile broadband services in a new ‘Project Spring’ initiative.

03/09/2013  |  Full story...

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