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Entries from Digital Intelligence tagged with "usa"

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A day in the life of an Android smartphone user: US

The average Android user spends 49 minutes per day using their mobile. 28% of time spent on an Android is spent talking. Conversely iPhone users spend 22% of the time talking. Android users are also more likely to use their mobile for visiting websites (16%) than iPhone users (12%).

A day in the life of an Android smartphone user: US. The average Android user spends 49 minutes per day using their mobile. 28% of time spent on an Android is spent talking. Conversely iPhone users spend 22% of the time talking. Android users are also more likely to use their mobile for visiting websites (16%) than iPhone users (12%).

18/06/2013  |  Full story...

Apple reveals US spying requests- Google and Twitter keep quiet

Apple has followed Facebook and Microsoft in revealing details of data requests from the US authorities, following revelations that the National Security Agency (NSA) had "direct access" to their servers under a data collection programme called Prism.

18/06/2013  |  Full story...

Global online gaming trends: Asia Pacific and Europe lead the way (infographic)

Worldwide, nearly 671 million people played an online game using a desktop PC or laptop in April 2013, with 145 million gamers playing on a daily basis, according this new infographic from comScore.

18/06/2013  |  Full story...

Web spying scandal: Facebook shows details of US Govt. data requests

Facebook claims it has "aggressively" protected its user data from the US government snooping, following revelations that the National Security Agency (NSA) had "direct access" to their servers under a data collection programme called Prism.

17/06/2013  |  Full story...

US smartphone trends- iPhone top phone, Android top platform

Apple and Samsung continue to grow their share in the smartphone market in the US, according to new data.

17/06/2013  |  Full story...

Yahoo’s buys conference calling firm Rondee

Yahoo has bought conference calling firm Rondee for an unsicloded sum, as the firm continues its buying spree just weeks after snapping up blogging giant Tumblr.

14/06/2013  |  Full story...

Web spying scandal: Internet giants urge US Govt. to reveal security requests

Internet giants including Google, Facebook, Microsoft and Twitter all calling for more flexibility in disclosing more about that national security requests they receive from the US government.

13/06/2013  |  Full story...

Apple debuts ad-funded music streaming- new channel for marketers

Apple has launched its much-anticipated iTunes Radio music streaming service, as the firm looks to rival the likes of Spotify, Pandora and Google Music.

Watch this video from Bloomberg with highlights from the launch event here:

11/06/2013  |  Full story...

Half global population ‘will be web connected by 2017’ (video)

Global IP traffic is set to grow three-fold between 2012 and 2017, with some 3.6 billion internet users in 4 years time, according to research from Cisco.

Watch this video from Cisco, featuring key highlights of the report below:

11/06/2013  |  Full story...

Rise of connected TVs: American Airlines sees strong results for interactive TV campaign

Females are now the primary owners of connected TVs (55% of UK connected TV market), with more households switched to TVs with web access and brands reporting higher success figures, according to a new report.

10/06/2013  |  Full story...

Father’s Day shopping trends: Mum’s the word for holiday gifting [infographic]

UK shoppers’ splash out an average of 75 per cent more on their mums on Mother’s Day than their dads on Father’s Day? With Father’s Day just around the corner, are dads getting short-changed? This infographic from Rakuten looks at Father’s Day shopping trends around the world.

10/06/2013  |  Full story...

Smartphone usage data: A day in the life of a mobile user

The average adult smartphone user in the US spends 58 minutes daily on their device, with iPhone users spending longer on their mobiles than Android users, according to new smartphone usage data.

05/06/2013  |  Full story...

Global internet trends: Latest Mary Meeker presentation shows mobile accounts for 15% of global web traffic

Internet analyst Mary Meeker’s slideshow presentations on global internet trends have become something of a major industry event, with this year’s data showing huge mobile growth.

View the slideshare presentation below:

31/05/2013  |  Full story...

Mobile shopping trends: Consumers turned off by poor mobile sites

As shoppers flock to their smartphone sand tablets for the latest deals, a new survey indicates that 44% of online consumers would never return to sites that are not mobile friendly.

31/05/2013  |  Full story...

Digital Intelligence May 2013

Digital Strategy data - Digital Intelligence May 2013

With smartphones bridging the gap between physical and digital worlds, this month we take an in-depth look at how marketers can ensure their offline calls-to-action drive maximum mobile interaction.

As mobile habits change, marketers have to pick their channels wisely. Android is now catching Apple in terms of user engagement, while chat apps are now more popular than texts as people switch to WhatsApp, iMessage and BBM to avoid hefty mobile bills.

In the display sector, Yahoo's new army of Tumblr bloggers gives it an extra 120 million daily impressions to sell targeted interest-based ads through its network- time for Google to be worried?

May also saw Facebook muscle in on YouTube's territory with plans for video ads, while Twitter's Vine videos are getting people sharing in droves- with savvy brands making smart use of the 6-second format.

Alongside a myriad of product launches at its developer conference, Google got tough on search spam with Penguin 2.0, while a 5-year feud between Interflora and M&S ended with a landmark ruling against bidding on trademarked terms in AdWords.

To round off the month, we have a special video report featuring Harper Reed, the genius behind the Obama 2012 campaign, and what marketers can learn from his 'micro-listening' techniques that helped win the US election.

Read May 2013

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31/05/2013

Yahoo's Hulu bid reported at ‘$600m - $800m’

Yahoo has reportedly made a bid for video streaming site Hulu valued at between $600m and $800m, as CEO Marissa Mayer’s media buying spree continues.

30/05/2013  |  Full story...

Cool or creepy? Just 1 in 10 Americans ‘would wear Google Glass’

Only one in 10 American smartphone owners say they would regularly wear Google’s upcoming augmented reality eyewear, citing ‘social awkwardness’ as a key off-putting factor, according to a new survey.

Watch this video from the BBC’s Rory Cellan-Jones, demonstrating the device in action.

Get Adobe Flash player

28/05/2013  |  Full story...

Video viral of the week: Kmart gets cheeky with ‘Ship My Pants’ ad

Sometimes juvenile humour is the key to consumer’s hearts- as shown by this ad for US retailer Kmart, getting tens of millions of viewers within weeks with an ad that repeats the phrase “Ship My Pants”… to promote its delivery service obviously.

26/05/2013  |  Full story...

Online staffing trends: 'Biggest shift in work since industrial revolution'

Worth a staggering $1 billion, the online working industry "the biggest shift in work since the industrial revolution", according to a new report looking into worldwide online staffing trends.

23/05/2013  |  Full story...

Extending reach of Twitter messages – new deal with Yahoo

In the social media battle between Facebook and all other providers, this deal between Yahoo and Twitter is the latest alliance – and it’s good news for marketers wanting to extend the reach of Twitter messages.

20/05/2013  |  Full story...

Google takes on Spotify with $10 music streaming service

Google has launched a streaming music subscription service, taking on the likes of Spotify and Pandora.

16/05/2013  |  Full story...

UK ‘new global technology hub’ second only to the US

The UK is now the second most attractive location in the world, after the United States, for high-flying professionals to relocate to, says a new report.

15/05/2013  |  Full story...

Direct marketing trends: What Obama 2012 can teach us (video)

The Obama 2012 presidential campaign produced one of the most sophisticated direct marketing systems ever seen, pinpointing potential voters with the right messages delivered in the right format at crucial moments (helping to win the US election as a result). At last month’s DMA Technololgy Summit in London, Harper Reed, the campaign’s chief architect, revealed how modern direct marketing trends such as 'micro-listening' can have wider applications for marketers.

Watch Reed's presentation below:

14/05/2013  |  Full story...

Bebo files for bankruptcy as shareholder battle continues

Social networking site Bebo has filed a voluntary petition for Chapter 11 Bankruptcy in California, following an ongoing battle between shareholders.

13/05/2013  |  Full story...

BitTorrent ‘Bundle’ offers legal downloads for customer contacts

BitTorrent is launching a new online media format letting content creators offer downloads in exchange for ‘additional steps’ such as providing an email or a cash donation, as the firm looks to distance itself from piracy and provide an alternative distribution model for the creative industry.

13/05/2013  |  Full story...

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