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Entries from Digital Intelligence tagged with "usa"

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Snickers runs YouTube teaser ads for ‘Live’ Super Bowl commercial

Snickers is planning the first live commercial ever to air on the Super Bowl, with Star Wars actor Adam Driver on board.

26/01/2017  |  Full story...

Sacramento Kings debut NBA's first Facebook 360 Live Stream

Last week, the Sacramento Kings launched a technology first – the NBA’s first Facebook 360 Live Stream.

24/01/2017  |  Full story...

Johnsonville debuts 'Sausage Dome' social media contest for 'Game Day'

Food maker Johnsonville is launching a new content marketing campaign dubbed 'The Sausage Dome'; a show in which contestants from all around America pitch their Game Day food to six real-life Johnsonville employees.

16/01/2017  |  Full story...

Wendy’s tunes into Spotify Branded Moments for burger promo

Wendy’s is using Spotify’s new Branded Moments mobile ad product, which targets consumers based on time of day.

05/01/2017  |  Full story...

KFC turns to Instagram for "Kentucky Fried Football Challenge"

KFC is running an Instagram-based game to coincide with the NFL playoffs, dubbed the "Kentucky Fried Football Challenge".


03/01/2017  |  Full story...

Virals of the year: Cristiano Ronaldo Loses His Powers in Nike ad

Ahead of Euro 2016, Nike Football launched this hugely engaging long-form ad, showing Cristiano Ronaldo switch bodies with an unsuspecting ballboy, in a footballing take on classic film ‘Freaky Friday’.

09/12/2016  |  Full story...

Amazon Go: The new grocery store with no checkout lines

Amazon has opened its first convenience store today, giving shoppers a "Just Walk Out Shopping" experience with no need to stand in a line for the checkout.

06/12/2016  |  Full story...

Mobile ad targeting "getting better": 60% now reach intended audience

Mobile ad campaigns are getting better at reaching thier targets, showing an 11 percentage point increase over the last year in terms of accuracy, according to new research.

29/11/2016  |  Full story...

Black Friday round-up: US shoppers spend $3.34bn online but high street sales fall 10%

This year's Black Friday saw less stampeding crowds but more money spent, as shoppers opted to go online and on mobiles to grab their bargains, according to new research from Adobe.


28/11/2016  |  Full story...

Trump-supporting news site Breitbart blocked by ad exchange

Major online ad exchange AppNexus has blacklisted news site Breitbart for “breaking their service rules regarding hate speech”.


28/11/2016  |  Full story...

"One moment": OK Go teams with Morton Salt for 4.2 second music video

Ahead of Thanksgiving, indie band OK Go have partnered with consumer packaged goods firm Morton Salt to launch a time-bending Facebook music video ... filmed in just 4.2 seconds.

24/11/2016  |  Full story...

Trump dominated Instagram in election run-up (but Clinton was most engaging)

US President-elect Donald Trump dominated Instagram in the immediate lead-up to the election but Clinton was the most engaging, according to data from Instagram analytics and management platform Iconosquare.


24/11/2016  |  Full story...

Virtual reality case study: New York Times takes news to a new generation

In a world of declining print sales, how can a 165 –year-old news brand reach the next generation of readers? This case study looks at how trhe New York Times expanded into virtual reality with a little help from sponsors General Electric and Mini.

14/11/2016  |  Full story...

Did Facebook news filtering help Trump win? Zuckerberg denies "crazy" social media bias claims

Mark Zuckerberg has hit back against claims that soical media filtering helped Donald Trump win the US Presidential election, by tailoring personal newsfeeds to fit the views of users, rather then suggesting opposing perspectives.

11/11/2016  |  Full story...

Trump wins: How will US election result affect marketing?

Donald Trump’s shock win in the US presidential election has left many businesses asking: what next? We’ve collected some top comments from key industry figures about the road ahead…


10/11/2016  |  Full story...

Trump v Clinton: Who wins in Google search?

Both Donald Trump and Hillary Clinton’s campaign websites are reaching their peak in terms of Google search visibility as the climax to the US election approaches, according to new research.


08/11/2016  |  Full story...

Trading votes: New app helps Clinton and third-party voters unite to defeat Trump

As the presidential election comes down to the wire, a new app has launched letting third-parties in swing states swap candidates with Clinton supporters in safe states, in a bid to shore up Clinton's path to the White House.


07/11/2016  |  Full story...

Video viral of the week: Pedigree unites Trump and Hilary supporters with ‘Lost Dog’

The 2016 US election has been a particularly divisive affair- but is there anything that Trump and Hilary supporters can agree on? This heart-warming video from Pedigree used hidden cameras to show how dogs can bring people together.

04/11/2016  |  Full story...

Social media election: UK backs Clinton for President (but Trump most talked about)

Brits are backing Clinton to be the next President of the United States, but they feel negatively about both presidential candidates and are disparaging about the election overall, according to new data released by Kantar Media.

04/11/2016  |  Full story...

Over half of population in the Americas now watching Netflix

Netflix’s strongest markets are in the Americas, where the platform can claim that over half of internet users are watching the service, according to new research.

01/11/2016  |  Full story...

US election: Which presidential candidate has the best email marketing campaign?

Donald Trump’s email marketing campaign is outperforming Hillary Clinton’s by 12.9 points to 11.0 across six separate marketing parameters, fuelling the surge in small-dollar donations to the Republican candidate, according to new research.

21/10/2016  |  Full story...

Creepy or cool? UK consumers think digital advertising is getting worse

UK consumers are more annoyed by online ads than their European counterparts, according to a report from Adobe.

19/10/2016  |  Full story...

Video streaming slow down? First sign of saturation in US market

The first sign that the U.S. video streaming market is approaching saturation is revealed in a new forecast which shows the growth rate slowing for the first time.

07/10/2016  |  Full story...

Presidential debate: New scoreboard tracks social media sentiment

Following Hillary Clinton and Donald Trump's first presidential debate analytics firm Socialbakers has launched a Social Scoreboard to monitor sentiment around the US Presidential Election.


27/09/2016  |  Full story...

Two thirds of web traffic driven by advertising

Digital advertising channels remain critical for driving traffic to brand websites in Europe, generating the majority (68 percent) of website visits, a study by Adobe Digital Insights reveals.

16/09/2016  |  Full story...

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