Digital Intelligence

Entries from Digital Intelligence tagged with "user generated content"

25 result(s) displayed (1 - 25 of 200)

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Trustpilot teams with Yext to boost customer review management

Brand search platform Yext has struck a global integration with reviews firm Trustpilot with a new location-based tool.

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07/10/2019  |  Full story...

Fashion ecommerce trends: 63% of shoppers turn to user-generated reviews for sizing guide

Reviews and social proof could prove key in reversing the issue of fashion returns, according to new research.

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09/09/2019  |  Full story...

Bazaarvoice boosts user reviews with Influenster buy

Bazaarvoice has bought Influenster, a product discovery and reviews platform, to give brands a single partner to help them build relationships with new and existing customers.

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29/08/2019  |  Full story...

Ecommerce trends: Are user generated images the key to reducing return rates?

Marketers are failing to adopt user generated content into their marketing strategies despite its role in reducing return rates, according to new research.

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17/06/2019  |  Full story...

Less than half of small businesses proactively manage their online reputation

Less than half of small businesses proactively manage their online reputation

More than half of small businesses (53%) respond publicly to negative online reviews, but only 40% encourage happy customers to leave positive reviews, according to new data.


10/05/2019  |  Full story...

Memes saved? MEPs vote to reject EU copyright law proposal

MEPs in the European Parliament have voted to reject EU copyright law changes, backed by Sir Paul McCartney and other high-profile musicians.

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05/07/2018  |  Full story...

Cannes Lions winners: Xbox lets fans sell own customised controller designs

The Cannes Lions jury awarded the top ‘Creative Commerce’ prize to Microsoft XBox Design Lab's "The Fanchise Model" campaign, created out of McCann London.

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22/06/2018  |  Full story...

Authentic reviews are three times as important for online shoppers as product imagery

Nearly two-thirds (65%) of UK shoppers believe that seeing reviews from other customers is an important part of their decision-making process when making a purchase online, according to new research.

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06/06/2018  |  Full story...

Video competition to demonstrate crowd-sourced storytelling

Jukin Media and Creativepool have launched the first UGC-powered video competition, inviting creatives from all over Europe to use this incredible medium to create dynamic and refreshing social media campaigns for their favourite brands.

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27/03/2018  |  Full story...

Recruitment app Job Today links up with crowdsourcing video platform Userfarm

Hiring app JOB TODAY is partnering with curated crowdsourcing video platform Userfarm to kick off a contest aimed at sourcing video content for its new social media advertising campaign.

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31/08/2017  |  Full story...

Twitter fail: National Lottery user generated tweets backfire

The National Lottery has issued an apology after a social media stunt on Twitter backfired in embarrassing fashion, resulting in the charity's official account inadvertently tweeting offensive messages.

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16/08/2017  |  Full story...

Quora: Wisdom in the social crowd [INFOGRAPHIC]

Seven years on from its launch, Quora has lead the way in crowd-sourced answers to tricky questions. This infographic from agency Fullestop looks at Quora’s timeline and its demographics.

14/08/2017  |  Full story...

Ecommerce event report: Retail giants discuss consumer-generated content strategies

Europe’s best-known brands and retailers came together at Inspire, Bazaarvoice’s biggest European client event, to discuss best practices around consumer-generated content (CGC). Bazaarvoice, the world’s smartest network of consumers, brands and retailers, shares some of the key industry insights that emerged from these discussions.

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06/07/2017  |  Full story...

Center Parcs runs first live Twitter story

Holiday firm Centre Parcs has embarked on its first live Twitter Story campaign today, in partnership with agency Jaywing as part of an expansion of its social media strategy.

01/02/2017  |  Full story...

YouTube "Super Chat" lets creators make money from comments on live streams

YouTube is pushing its live broadcast feature with a new system that let fans pay to pin their comments to the top of live-streams.

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16/01/2017  |  Full story...

Amazon puts limit on number of reviews

Amazon is continuing its crack down on fake or paid-for reviewswith a new set of limits on what a shopper can post.

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05/12/2016  |  Full story...

Amazon puts limit on number of reviews

Amazon is continuing its crack down on fake or paid-for reviewswith a new set of limits on what a shopper can post.

05/12/2016  |  Full story...

People trust social media photos 7 times more than traditional ads- report

Only 6% of people trust traditional advertising, while over three-quarters prefer looking at user-generated images (UGC), highlighting the growing importance of branded social feeds, according to new research.

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30/11/2016  |  Full story...

Photoslurp turns user generated fashion into shoppable ads

Visual commerce and marketing platform Photoslurp has struck a partnership with fashion group Folli Follie to launch a new visual commerce solution.

09/09/2016  |  Full story...

Photoslurp turns user generated fashion into shoppable ads

Visual commerce and marketing platform Photoslurp has struck a partnership with fashion group Folli Follie to launch a new visual commerce solution.

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09/09/2016  |  Full story...

McDonald’s fail: Name your own burger site attracts tasteless creations

Clearly not learning lessons from “Boaty McBoatFace”, McDonalds New Zealand launched a "Create Your Taste" campaign that resulted in a number of highly offensive burger names appearing on its official site.

21/07/2016  |  Full story...

Amazon takes on YouTube with "Video Direct"

Amazon is launching a new video service called "Amazon Video Direct", letting people earn royalties on uploaded content.

11/05/2016  |  Full story...

Choose your own adventure: Persol creates interactive comic on Instagram

Iconic sunglasses brand Persol has launched an interactive graphic novel on social media, letting fans vote on what happens next in the story.

22/04/2016  |  Full story...

YouTube adds video donation option

Google has launched a Donation card for YouTube video creators, letting viewers directly donate money to non-profit organisations from the video sharing platform.

02/02/2016  |  Full story...

Top 13 crowdfunding campaigns [INFOGRAPGHIC]

From the World’s first vegetarian butcher to a card game based on kittens and explosions, Choice Loans takes a look at some of the most successful crowdfunding campaigns of last year.

21/01/2016  |  Full story...

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