Digital Intelligence

Entries from Digital Intelligence tagged with "video"

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35% of Winter Olympics fans are watching online

Winter Olympics fans spend an average of 2 hours 24 minutes a day on social media, and 1 in 5 are watching Facebook Live video content on a monthly basis, according to a new report.

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21/02/2018  |  Full story...

Video viral of the week: Absolut employees bare all as ‘Vodka with Nothing to Hide’

Vodka brand Absolut has launched a film ‘the vodka with nothing to hide’ to prove ust how transparent things are in Åhus, Sweden and features employees totally in the nude.

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20/02/2018  |  Full story...

Top Facebook videos of 2017: A year in review

2017 was a booming year for video content on Facebook. In this article, , Socialbakers details how companies tapped into the format and review the top Facebook videos published across the fashion, retail, and FMCG industries.

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20/02/2018  |  Full story...

video intelligence launches contextual video platform

video intelligence (vi) has launched vi stories - a contextual video platform that connects media companies with content providers, helping them to deliver engaging and topical video to users based on the content they are interested in.

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16/02/2018  |  Full story...

Nespresso crowdsources video about “difference women can make”

Nespresso is challenging Userfarm’s global crowd of 120,000 filmmakers will to create vertical video telling a story about the difference women can make.

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14/02/2018  |  Full story...

European car search trends: YouTube rules UK but the Spanish click most

When it comes to car-related engagements,  dramatic demand for YouTube in the UK, a movement towards mobile in Spain, and a digital dominance for Volkswagen across virtually all major European car markets, according to new research.

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14/02/2018  |  Full story...

Unilever threatens to pull Facebook and Google ads over brand safety fears

Unilever has warned that it could pull its advertising from digital platforms that have become a "swamp" of fake news, racism, sexism and extremism.

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13/02/2018  |  Full story...

Streaming ‘just a few years from overtaking global pay TV’

Streaming video users will reach 745 million customers around the world within five years, overtaking the declining global pay TV market, according to new research.

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12/02/2018  |  Full story...

Shell creates global music video via Oath digital content deal

Digital content giant Oath has struck a global deal with Mediacom and Shell to take the energy brand’s “Make the Future” campaign into its next phase.

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12/02/2018  |  Full story...

Video advertising trends: The shift from live TV to OTT

The vast majority (85%) of leading pay TV providers, pure-play over-the-top (OTT) providers, content owners, and advertisers believe leveraging third-party data is a strong driver for the adoption of audience-based buying and selling of ads on OTT.

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09/02/2018  |  Full story...

How Crock-Pot won the Super Bowl (without even having a commercial)

US slow cooker brand Crock Pot suffered a PR nightmare after it was featured in the plot of a popular TV show- but a Super Bowl ad from NBC and some savvy social media marketing helped reverse its fortunes.

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07/02/2018  |  Full story...

Super Bowl 2018: The social media stats

Last weekend’s SuperBowl attracted the second highest in-game ad expenditure in history, hitting $414 million during the 49 minutes, 35 second of commercial running time, according to new research.

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07/02/2018  |  Full story...

Top 10 Super Bowl ads: Pepsi gets most social buzz

Pepsi got the most social engagement out of the $5m ad spots at this year’s Super Bowl, according to new research.

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06/02/2018  |  Full story...

Winter Olympics 2018: Live streaming and ad spend set to soar

According to an analysis conducted by Kantar Media, national TV ad spending in the 2014 Winter Olympics reached a record of $977 million, easily beating the previous high of $831 million set in 2006, while the 539 total hours aired by NBCU across its broadcast and cable networks also set a record and represented an increase of nearly 25 percent from 2010.

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05/02/2018  |  Full story...

Unilever’s Dollar Shave Club launches in the UK

Dollar Shave Club, the Unilever-owned men's grooming subscription service, has launched in the UK.

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29/01/2018  |  Full story...

Top 10 YouTube ads of 2017

YouTube has released its official top 10 videos of last year, in terms of audience engagement, with an ad for the Google Pixel 2 phone beating John Lewis for the top slot.

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26/01/2018  |  Full story...

Influencer marketing trends: Brands failing to ask influencers for analytics data

Under half of influencers are asked for follower numbers by partner brands, and even less are asked about their audience demographics, according to new research.

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25/01/2018  |  Full story...

Snapchat lets users share stories on Twitter and Facebook

Snapchat users can now share Stories outside the app to Facebook and Twitter in an effort to spark growth on the social media app.

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25/01/2018  |  Full story...

Facebook invents new unit of time to sync video (and boost VR)

Facebook has introduced a new unit of time to make it easier for developers to sync up video and audio frames, in what could be a breakthrough for VR.

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24/01/2018  |  Full story...

Twitch partners Disney in gaming content deal

Social video service Twitch has struck a partnership with Disney Digital Network to bring exclusive content from four of the largest Disney-managed digital content creators.

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23/01/2018  |  Full story...

YouTube faces vlogger backlash on tighter ad rules

Google has courted controversy after introducing new YouTube rules that would stop ads on channels that get less than 4,000 viewing hours a year.

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18/01/2018  |  Full story...

Sports streaming firm fuboTV in programmatic push

Video ad serving platform SpotX has struck a strategic partnership with fuboTV, a sports-first streaming TV service.

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18/01/2018  |  Full story...

YouTube to screen videos for premium advertisers to tackle brand safety concerns

Google is planning on adding a new level of security as part of a premium YouTube advertising package, in an effort to address growing brand safety concerns over ads appearing alongside offensive content.

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17/01/2018  |  Full story...

Top 10 CES trends: Scooter robots, Netflix pranks and Alexa goes AR

From empathetic robots to sleep headwear, this year’s Consumer Electronics Show (CES) in Las Vegas gave us a glimpse into future tech. We look at 10 of the biggest trends to help marketers plan their 2018 strategies.

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15/01/2018  |  Full story...

Butter brand debuts Super Bowl “farm challenges”

Minnesota-based Land O’Lakes, a farmer-owned cooperative best known for its butter brand, has launched a new campaign to tie in with the upcoming Super Bowl.

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15/01/2018  |  Full story...

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