Digital Intelligence

Entries from Digital Intelligence tagged with "video"

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Kia partners Oath for multi-channel video campaign

Kia Motors is running a new campaign designed showcasing important life moments for families both inside and outside of the car, and drive brand uplift for the new Kia Stonic.

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13/12/2017  |  Full story...

Half of young Brits have bought items promoted by influencers in 2017

Over half of young adults have made online purchases as a direct result of seeing a product or service promoted by an online influencer, according to new research.

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11/12/2017  |  Full story...

Top 25 virals of 2017: Pranks, personalisation and politics

From Super Bowl boycotts to voice search pranks, 2017 marked another big year for video viral marketing case studies. Personalised ads, uplifting tales of unity and subverting ad formats were key themes this year. To round off the year, our team has assembled our 25 favourite virals from around the world for your viewing pleasure…

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06/12/2017  |  Full story...

Virals of the year: Hyundai and the US Military create super bowl ad in under an hour

For the Super Bowl 2017, Hyundai and its agency of record Innocean Worldwide Americas connected active members of the US military with loved ones half a world away.

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05/12/2017  |  Full story...

Virals of the year: Kia takes Melissa McCarthy on “Hero’s Journey”

Car maker Kia created an interactive slapstick ad to promote its Niro range at this year’s Super Bowl, starring Melissa McCarthy.

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05/12/2017  |  Full story...

John Lewis wins battle of Christmas ads on YouTube 2017

YouTube has announced the top ten Christmas ads of 2017 in the UK. John Lewis’s ‘Moz the Monster’ Christmas ad tops YouTube’s annual festive leaderboard in the UK this year, according to league tables revealed today.

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05/12/2017  |  Full story...

Virals of the year: Connect Internet “Ice Bucket Challenge” and “Harlem Shake”

This fun campaign by TBWA\Raad for Connect Boundless in Lebanon showed people doing the Ice Bucket Challenge and the Harlem Shake long after they were popular.

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05/12/2017  |  Full story...

Virals of the year: Hornbach celebrates DIY failure with “Regret Nothing”

Agency Heimat made this weird and wild ad, violently celebrating the gift of failure for Hornbach, the German home improvement store.

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05/12/2017  |  Full story...

Virals of the year: Nespresso puts George Clooney in classic films

George Clooney continued his endorsement of the Nescafe coffee brand with a new viral ad that saw the actor appear in scenes from classic films like Psycho, Easy Rider, Smokey and the Bandit, the first Muppets movie, Planes, Trains & Automobiles and Seabiscuit.

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04/12/2017  |  Full story...

Virals of the year: Volvo targets women with “Moments”

This ad for the Volvo XC60 was one of the most eye-catching automotive ads of 2017, sweeping through a woman’s entire lifetime in three minutes to emphasise the car’s safety features.

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04/12/2017  |  Full story...

Virals of the year: The New York Times “The Truth Is Hard to Find”

2017 was a year of mighty political upheaval, and this Oscars ad series from The New York Times urged consumers to value, and pay for, the truth that journalism uncovers.

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04/12/2017  |  Full story...

ITV News debuts three online-only shows

ITV News is launching three new digital-only programme formats, hosted by high-profile presenters Robert Peston, Julie Etchingham and Rageh Omaar.

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01/12/2017  |  Full story...

Big brands pull out of YouTube after appearing next to ‘predatory’ videos

YouTube has attracted more controversy over brand safety, after a new report revealed that top brands were unknowingly running ads on videos containing content that was inadvertently appealing to paedophiles.

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28/11/2017  |  Full story...

Top 10 Christmas ads: Facial tracking shows Coca-Cola’s “Gogglebox” is most engaging

A major facial tracking study proves Coca-Cola’s ad featuring the Gogglebox families is the most engaging Xmas ad, while John Lewis only ranks 17th, as authenticity and humour are the big themes in winning consumers over this year.

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24/11/2017  |  Full story...

TV tribes: New data shows brands should avoid stereotypes in campaigns

New data has revealed the unpredictable characteristics of fans of the nation’s favourite TV shows – demonstrating just how important it is for brands to steer clear of stereotypes and make better use of data to improve the effectiveness of their ad campaigns this Autumn.

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16/11/2017  |  Full story...

Channel 4 links with top European broadcasters for video ad alliance

Channel 4 has joined an alliance of Europe’s biggest broadcasters to run commercials across their video-on-demand (VOD) services, in a move to combat Google and Facebook’s dominance of online advertising.

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15/11/2017  |  Full story...

Brands spending £6bn on Christmas ads

Brands will be spending a record £6bn on Christmas advertising in 2017, according to a new report.

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14/11/2017  |  Full story...

Video and subscriptions to power the future of premium content

Video advertising and paid-for content are set to fuel digital publishing as content monetisation strategy adapts to changing audience needs, according to new research.

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13/11/2017  |  Full story...

Paddington Vs. Moz: Which Christmas ad is winning online?

Over the past few days’ social media has exploded following the release of the M&S and John Lewis Christmas ads. But which ad is winning on social media so far?

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13/11/2017  |  Full story...

Christmas ad battle: John Lewis' 'Moz the Monster' takes on M&S' Paddington Bear

The release of the John Lewis Christmas advert heralds the start of the festive season, and 2017's eagerly-anticipated commercial features a monster hiding under a bed, costing a massive £7m to produce.

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10/11/2017  |  Full story...

Mars creates 4 ‘bite-sized’ horror films to promote candy brands

Mars and Fox have teamed up to create four "Bite Size Horror" spots to celebrate Halloween.

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01/11/2017  |  Full story...

Burger King trolls McDonald’s with #ScaryClownNight

For its 2017 Halloween campaign, Burger King poked further fun at its McDonald’s rival, with a tagline that reads, “Come as a clown, eat like a King.”

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01/11/2017  |  Full story...

Sainsbury’s spoofs Halloween with real-life trick of treat nightmare

UK supermarket chain Sainsbury’s created a special Facebook ad for Halloween night, getting plenty of views for its fun take on a real trick or treat nightmare.

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01/11/2017  |  Full story...

Stranger Things rivals Game of Thrones (and becomes goldmine for brands)

Netflix has had a fantastic weekend with Stranger Things. Just two seasons in, social engagement and sentiment towards the show is drawling level with HBO’s Game of Thrones, according to new research.

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01/11/2017  |  Full story...

Bake Off finale: Which sponsors fared best?

With the Great British Bake Off winner revealed, Hitwise releases data crowning Lyles Golden Syrup to be the winning sponsor of this series, as data shows searches for the brand have increased 46% since the show began.

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01/11/2017  |  Full story...

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