Digital Intelligence

Entries from Digital Intelligence tagged with "video"

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Video viral of the week: Joey Essex (and goat) star in Jaffa Cakes promo

McVitie’s has launched a comedy hero film for its new Jaffa Cakes Nibbles campaign, ‘Jaffa Whaaaaat?’, starring popular TV star Joey Essex.

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21/03/2019  |  Full story...

End of consoles? Google launches streaming gaming platform Stadia

Google has revealed its plans for a video game streaming platform called Stadia, offering games on demand streamed through the cloud and linking up players in Twitch-style viewing.

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20/03/2019  |  Full story...

Video viral of the week: Google Assistant fixes films at the Oscars

The award for best ad during the Oscars went to Google, who’s one minute slot showed how Google Assistant could dramatically alter some iconic movie moments. See why it’s our video viral of the week below…

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01/03/2019  |  Full story...

BBC and ITV take on Netflix to expand ‘Britbox’ streaming service in UK

BBC and ITV have teamed up to launch BritBox, a video streaming service offering "an unrivalled collection of British boxsets and original series".

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28/02/2019  |  Full story...

Oscars and the Netflix effect: Roma helps VOD come of age

As Roma, the first Netflix film nominated for Best Picture at the Oscars, helps establish VOD original content, an impressive 46% of consumers are now choosing Netflix to watch a film for the very first time, according to new research.

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20/02/2019  |  Full story...

Oscars: Black Panther is fan favourite on YouTube

To celebrate the Oscars, YouTube has ranked the best picture nominees based on their trailer’s YouTube views. If the Academy votes the same way as YouTube fans, Black Panther will be the winner.

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19/02/2019  |  Full story...

Valentine's Day marketing review: Evolution of emotion in video campaigns

We all know Valentine’s Day is full of emotion - this is reflected in all Valentine’s Day video campaigns that land year on year. This year, video creation platform Wochit, predicted the trends that we saw hit our hearts, minds and wallets. Here are some trends we watched and noticed just how brands are using emotions to draw in consumers and influence behaviours.

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19/02/2019  |  Full story...

How broadcasters are embracing programmatic for TV

Broadcasters and pay TV operators are recognising more and more then benefits of programmatic trading. In its latest insights report, ‘Cracking the programmatic conundrum’ the FreeWheel Council for Premium Video Europe (FWCE) looks at the advantages of programmatic advertising, and how this automated technology is being incorporated into the TV and premium video ecosystem.

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19/02/2019  |  Full story...

Working with influencers: How to keep control of your brand identity

New official guidance for influencers regarding paid, gifted and affiliate social content means that now is the time for brands to truly step up their influencer marketing game, according to Andy Culbert from digital-first branding and design agency, MERó.

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18/02/2019  |  Full story...

Six-second ads: The secret to success

Why do some six second ads fail to engage while others make an impact in such a short space of time? New research uncovers six key factors that can make a difference in this increasingly popular ad format.

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15/02/2019  |  Full story...

Super Bowl stats: Ad spend drops for second year running

The 2019 Super Bowl saw an estimated $382 million of spend – coming third after the 2017 and 2018 games, with car makers being the biggest investors, according to new research.

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06/02/2019  |  Full story...

AI-face reading tech ranks M&M’s as ‘most emotionally engaging’ ad of Super Bowl

M&M’s “Bad Passengers” was the most emotionally engaging ad of Super Bowl 2019, according to new research using AI face reading technology.

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05/02/2019  |  Full story...

The Dude, dragons and Serena: The 12 best ads of Super Bowl 2019

This year’s Super Bowl ads avoided the controversy of previous finals in favour of easy laughs and surprise tie-ins, with Budweiser and Bumble generating the most social media buzz.

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04/02/2019  |  Full story...

Budweiser goes green with 2019 Super Bowl ad

Budweiser has released its much-anticipated 2019 Super Bowl advert, for the match on 3rd February, as it celebrates the brand’s pledge for a brighter future with renewable electricity.

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04/02/2019  |  Full story...

Social media users up 9% globally: YouTube pips Facebook as TikTok rises

YouTube has topped the chart as the social media platform with the most users last year, followed by Facebook, according to new research.

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01/02/2019  |  Full story...

Winners and losers on Google: Video focus boosts YouTube, Fox and BBC on organic search

Google’s love video content meant YouTube, Fox, BBC and DailyMotion were among the big winners in US organic search in 2018, according to new analysis of winners and losers in search.

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28/01/2019  |  Full story...

Traditional TV advertising value ‘will collapse by 2023’- report

A new report warns there will be not one but two collapses in traditional TV advertising in the coming years, as cord-cutters turn away from subscription bundles.

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24/01/2019  |  Full story...

Generation Z dominates YouTube (while other generations prefer Facebook)

One in three ‘Gen-Zers’ (31%) visit YouTube the most, according to a new survey from Visual Objects.

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21/01/2019  |  Full story...

Kingston rolls out eSports gaming campaign with Post Malone

HyperX, the gaming division of Kingston Technology Company has launched a new ad campaign featuring music and web stars.

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21/01/2019  |  Full story...

Snoop Dogg becomes a shareholder in Klarna, transforms into ‘Smoooth Dogg’

Payment provider and bank, Klarna, has collaborated with rapper and global pop culture icon, Snoop Dogg, to bring Klarna’s concept of “smoooth” to the next level.

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21/01/2019  |  Full story...

YouTube bans dangerous prank videos after ‘Bird Box challenge’ crashes

YouTube has banned creators from depicting “dangerous challenges and pranks”, after a wave of incidents prompted by a viral challenge involving driving blindfolded pushed it to act.

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17/01/2019  |  Full story...

Top 10 YouTube ads of 2018: German property site pips Nike and John Lewis

YouTube has released its overall 2018 EMEA ads leaderboard, with an ad for a German property search website beating Nike and John Lewis for most engagement this year.

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17/01/2019  |  Full story...

IPA Bellwether: UK marketing budgets flatline as Brexit bites

After six consecutive years of growth, UK marketing budgets have finally stalled in the final quarter of 2018, according the latest IPA Bellwether report.

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16/01/2019  |  Full story...

Gillette sparks social media storm with "Best a Man Can Be" ad

Gillette has courted both controversy and praise for its latest ad, a short film, called Believe, which shows images of bullying, sexual harassment and aggressive male behaviour.

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16/01/2019  |  Full story...

Video advertising trends: Live ads, personalisation and programmatic to shape 2019

The video advertising industry will see four key changes in OTT, traditional TV, online video, data activation, and transparency, according to a new report released this week.

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16/01/2019  |  Full story...

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