Digital Intelligence

Entries from Digital Intelligence tagged with "video"

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Global ad channel trends: Social and video to dominate in 2020, despite measurement concerns

2020 is set to see a significant rise in digital ad spend, as marketers look to optimise their media mix, according to new research.

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13/09/2019  |  Full story...

Apple event: Video streaming and gaming platform coming soon

Apple has used its annual iPhone launch event to introduce detailed plans for its own streaming and gaming services.

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11/09/2019  |  Full story...

Rugby World Cup: Early morning matches presents marketing catch-up challenge

With the Rugby World Cup kicking off later this month in Japan, most matches will be live early in the morning UK time, with 30% of fans already anticipating they will use ITV Hub to catch-up on the games, according to new research.

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05/09/2019  |  Full story...

YouTube to phase out exact subscriber numbers for large channels

YouTube is phasing out exact counts for public facing channels from this week.

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04/09/2019  |  Full story...

Video streaming emerges as the killer app for 5G in the US

The 5G era is set to drive the next wave of growth in video streaming, with 78 percent of U.S. consumers indicating they will expand this activity as they adopt the next-generation wireless standard in smartphones and home-networking solutions, according to a survey conducted by IHS Markit Digital Orbit.

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23/08/2019  |  Full story...

Interview: How the drinks industry is pushing back against outdated stereotypes

Yahoo Finance UK has released the next episode of “Global Change Agents with Lianna Brinded,” featuring Syl Saller, the CMO of drinks giant, Diageo. In this interview, Syl, who presides over an annual ad budget of more than $2 billion, making her one of the most influential CMOs in the world, talks about changing outdated stereotypes in ads and discussed the biggest marketing issues the industry currently faces.

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23/08/2019  |  Full story...

Top 10 six-second ads of the year: Doritos, Papa Johns and Cadbury top list

YouTube has released its Bumper Ads Leaderboard, which showcases the top 10 six-second adverts that people loved this year.

Top 10 six-second ads of the year: Doritos, Papa Johns and Cadbury top list

23/08/2019  |  Full story...

Politics and data: Connected TV ' key for reaching undecided voters for 2020 US election'

Connected TV is the key to reaching undecided Generation Z voters ahead of the 2020 presidential election, according to new research.

Politics and data: Connected TV ' key for reaching undecided voters for 2020 US election'

14/08/2019  |  Full story...

Peak time TV viewing falls as half of UK households now pay for streaming

The UK's viewing habits are rapidly changing, with a drop in peak time terrestrial TV viewing and around half of homes now subscribing to TV streaming services such as Netflix.

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07/08/2019  |  Full story...

Marketers switching on to cross channel video advertising

Nearly 4 in 5 UK marketers acknowledge the increasing importance of cross-channel video advertising, with most agreeing video is enabling targeted reach to more precise audiences, according to new research.

Marketers switching on to cross channel video advertising

02/08/2019  |  Full story...

Video marketing trends for 2019: Most firms now making ‘explainer videos’

Over two-thirds (67%) of businesses are planning to make more than three videos this year, including explainer videos, according to new research.

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01/08/2019  |  Full story...

TikTok owner working on own-brand smartphone

ByteDance, the Chinese company behind popular video-sharing app TikTok is branching out into making smartphones.

TikTok owner working on own-brand smartphone

31/07/2019  |  Full story...

TV analytics trends: Advertisers now opting for daytime slots over primetime

Over two-thirds (70%) of UK TV ads now run outside of the peak-time slot, with viewers engaging most on Sundays by clicking through to brand websites, according to new research.

TV analytics trends: Advertisers now opting for daytime slots over primetime

31/07/2019  |  Full story...

ITV and BBC take Netflix-rival Britbox live

ITV and the BBC have officially announced Britbox, their joint-venture streaming platform that’s designed to help the brands compete with the likes of Netflix and Amazon Prime.

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22/07/2019  |  Full story...

Majority of marketers want to spend more on programmatic audio

The majority of marketers want to spend more on programmatic audio, but its full potential is not yet being realised within Europe.

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17/07/2019  |  Full story...

Celebrities reveal their YouTube watch history in new Google series

YouTube is launching a new campaign aimed at the advertising industry, giving people a  glimpse into celebrity’s favourite  videos and subscriptions.

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04/07/2019  |  Full story...

Cannes Lions winner: Vovlo brings car safety for all with EVA Intitiative

To improve gender equality in all cars, Forsman & Bodenfors launched a global campaign called The EVA Initiative together with Volvo Cars, in which 40 years of research was shared with the world, winning the Cannes Lion Grand Prix for Creative Strategy in 2019.

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04/07/2019  |  Full story...

TV ad report: most viewers have second screen nearby

Three quarters of UK viewers (75%) have second screen devices nearby when watching TV, making TV a primary driver of digital activity for direct to consumer (DTC) brands, according to new research.

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28/06/2019  |  Full story...

The rise of TikTok: Bytedance breaks billion monthly users across apps

ByteDance, owner of popular video app TikTok, has announced it now attracts over one billion monthly users across the world.

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27/06/2019  |  Full story...

Cannes Lions 2019 round-up: Social activism takes centre stage

As Cannes Lions ends for another year, we look back at some of the biggest trends and industry comments from the biggest ad event of 2019.

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25/06/2019  |  Full story...

Cannes Lions Winner: Black & Abroad 'Go back to Africa' scoops top data prize

This year's Cannes Lions creative data award went Black & Abroad, a company specialising in travel experiences for black people, turned the "Go back to Africa" slur on its head. Each time someone used the phrase on social media, the brand responded with beautiful images of the continent.

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25/06/2019  |  Full story...

Cannes Lions: Unilever boss warns 'woke-washing' hampering brand purpose

Unilever's new chief executive Alan Jope has warned brands against cashing in on culture wars by 'woke-washing' in advertising, claiming the purpose category is being "polluted" by brands that fail to take real action after making false promises.

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23/06/2019  |  Full story...

Cannes Lions winner: Gillette breaks down ‘Shaving Stereotypes’ in India

Shaving brand Gillette picked up an award in the music category at Cannes Lions, for a campaign that tackled shaving stereotypes in India.

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21/06/2019  |  Full story...

The science of the influencer: A primer for TV and social ads?

Social media stars and celebrities are having a greater role in marketing, but how are infleuncer ads different from regular TV of Facebook ads in the impact they have on the viewer? A new neuroscience study on influencers indicates the new channel can complement traditional marketing methods.

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19/06/2019  |  Full story...

Onefootball hires SpotX for global video ad partnership

Onefootball is working with SpotX to monetise the football media platform’s video inventory, first rolling out on the German market.

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14/06/2019  |  Full story...

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