Digital Intelligence

Entries from Digital Intelligence tagged with "video"

25 result(s) displayed (1 - 25 of 1771)

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Christmas ad season: John Lewis teams with Waitrose for first time with ‘Excitable Edgar’ dragon

John Lewis has launched its first ever joint Christmas ad with partner Waitrose featuring an excitable young dragon who derails festivities with his fiery breath.

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14/11/2019  |  Full story...

Watching ads for charity: Unilever expands ethical ad tech to Instagram

Unilever is taking its ethical ad tech’ experiment to Instagram, donating half its ad revenue to a viewers’ charity of choice.

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11/11/2019  |  Full story...

The battle for web TV: Can Disney and Apple topple YouTube and Netflix?

The global battle for direct-to-consumer video supremacy is shaking up, with big new players such as Disney and Apple TV+ entering the fray. New research looks into the global landscape for the future of video.

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11/11/2019  |  Full story...

GlobalWebIndex launches TV reach and frequency tool

Data and analytics firm GlobalWebIndex has launched a new tool designed to measure global TV reach and frequency statistics.

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11/11/2019  |  Full story...

UK broadcasters unite to take on Netflix with ‘BritBox’

UK streaming service BritBox has launched, offering programming from BBC, ITV, Channel 4 and Channel 5, for £5.99 a month.

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08/11/2019  |  Full story...

UK eSports trends: Gaming audience open to brand ads

The growing UK eSports sector is a huge opportunity for brands with 1.2m Brits watching eSports content this year and most open to sponsored content, according to new research.

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07/11/2019  |  Full story...

YouTube shopping ads expand to mobile app

Google is expanding its network of shopping ads to the YouTube mobile app as it looks to take on Amazon in the growing ecommerce ad sector.

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06/11/2019  |  Full story...

Craft Gin hires Philip F***ing Schofield for Christmas campaign

TV presenter Phillip Schofield has partnered with one gin subscription service, Craft Gin Club for a series of online video ads in the run-up to Christmas, as well as writing his own tongue in cheek column for the brand’s monthly magazine, Ginned!.

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05/11/2019  |  Full story...

Apple TV goes live: Can it take on Netflix?

Apple TV+ has launched, signalling the company’s entry into the VOD market and its competition with the likes of Netflix and Amazon Prime.

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04/11/2019  |  Full story...

Tencent uses AI to put product placement ads into old movies

Chinese tech giant Tencent has partnered with UK based AI company, Mirraid for to place ads in old movies, such as coffee cups and bus posters.

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18/10/2019  |  Full story...

FlipKart takes on Amazon Prime in India with original video content

FlipKart has expanded into original video content as the Walmart-backed Indian ecommerce platform takes on Amazon Prime Video.

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17/10/2019  |  Full story...

YouTube launches AR make-up Masthead to brands

YouTube has launched an augmented reality letting viewers virtually try on makeup while following along with YouTube creators using front-facing smartphone cameras.

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16/10/2019  |  Full story...

TMSe launches interactive video technology ClipFlip

TMSe has launched transformative interactive video technology platform, ClipFlip, to help brands generate higher levels of engagement from advertising viewers.

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16/10/2019  |  Full story...

Rise of streaming Christmas ads: 1 in 4 shoppers ‘watches zero live TV’

The beloved Christmas advert could have a reduced impact on shopper spending unless significant investments are made into targeting shoppers on streaming platforms, according to OpenX.

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03/10/2019  |  Full story...

Sublime rolls out high-impact video solution for brands

Ad marketplace Sublime has launched a new solution designed to help brands achieve incremental reach through video formats, that complement their TV strategies.

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03/10/2019  |  Full story...

Zuckerberg fears Warren presidency an ‘existential’ threat to Facebook- report

A leaked audio recording of Mark Zuckerberg reveals that the Facebook founder and CEO fears US presidential candidate Sen. Elizabeth Warren is an “existential” threat to his company.

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02/10/2019  |  Full story...

TikTik owner Bytedance generates $7bn in first half of 2019

Chinese video sharing app TikTok is growing in popularity, with its owner Bytedance recording a huge $7bn (£5.7bn) in revenue in the first half of the year, largely from advertising.

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02/10/2019  |  Full story...

Top 7 sports worldwide: Globalisation creates $85bn rights market

The rise of streaming is bringing major sporting events to a global audience and pushing up media rights revenues. This will drive media sport rights revenues up 75% over the 7 years period from 2018 till 2025 from $48.6 billion to $85.1 billion.

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30/09/2019  |  Full story...

Rugby World Cup kicks off global TikTok video challenge

Rugby World Cup 2019 has teamed up with mobile video platform TikTok to launch a channel and hashtag challenge #Rugbyfever.

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27/09/2019  |  Full story...

Google makes 3,000 deepfake videos (to fight deepfakes)

Google has released a huge database of deepfake videos, created using paid actors, designed to help systems detect fake videos that could be used to spread disinformation..

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27/09/2019  |  Full story...

YouTube takes masthead ads to TV screens

YouTube is rolling out large size masthead ads for TV screens, offering brands prominent placement within its TV app.

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23/09/2019  |  Full story...

Global ad channel trends: Social and video to dominate in 2020, despite measurement concerns

2020 is set to see a significant rise in digital ad spend, as marketers look to optimise their media mix, according to new research.

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13/09/2019  |  Full story...

Apple event: Video streaming and gaming platform coming soon

Apple has used its annual iPhone launch event to introduce detailed plans for its own streaming and gaming services.

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11/09/2019  |  Full story...

Rugby World Cup: Early morning matches presents marketing catch-up challenge

With the Rugby World Cup kicking off later this month in Japan, most matches will be live early in the morning UK time, with 30% of fans already anticipating they will use ITV Hub to catch-up on the games, according to new research.

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05/09/2019  |  Full story...

YouTube to phase out exact subscriber numbers for large channels

YouTube is phasing out exact counts for public facing channels from this week.

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04/09/2019  |  Full story...

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