Digital Intelligence

Entries from Digital Intelligence tagged with "video"

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Cannes Lions: Unilever boss warns 'woke-washing' hampering brand purposege and Ogilvy talk brand purpose

Unilever's new chief executive Alan Jope has warned brands against cashing in on culture wars by 'woke-washing' in advertising, claiming the purpose category is being "polluted" by brands that fail to take real action after making false promises.

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23/06/2019  |  Full story...

Cannes Lions winner: Gillette breaks down ‘Shaving Stereotypes’ in India

Shaving brand Gillette picked up an award in the music category at Cannes Lions, for a campaign that tackled shaving stereotypes in India.

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21/06/2019  |  Full story...

The science of the influencer: A primer for TV and social ads?

Social media stars and celebrities are having a greater role in marketing, but how are infleuncer ads different from regular TV of Facebook ads in the impact they have on the viewer? A new neuroscience study on influencers indicates the new channel can complement traditional marketing methods.

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19/06/2019  |  Full story...

Onefootball hires SpotX for global video ad partnership

Onefootball is working with SpotX to monetise the football media platform’s video inventory, first rolling out on the German market.

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14/06/2019  |  Full story...

Video viral of the week: Momondo unites 61 strangers to form connecting tattoo

Travel firm momondo has launched a new video ad campaign that bringing the world together in the form of a single-line tattoo from 61 people from around the world.

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14/06/2019  |  Full story...

Cannes Lions 2019: Top 10 YouTube video ads since last year’s festival

With Cannes Lions 2019 on the horizon, YouTube has released a special edition Cannes YouTube Ads Leaderboard marking the most popular global video ads since last year’s festival.

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13/06/2019  |  Full story...

Crowdfunding trends: Blockchain and video games most popular projects

Blockchain and video games are the most lucrative industries for crowdfunding projects, getting million of pounds in funding for popular projects, according to new research.

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11/06/2019  |  Full story...

Yahoo streams new Football Show 24/7 for World Cup

Yahoo Sport UK will bring football fans closer to the 24 teams taking place in the Women’s World Cup this summer over seven rounds with a weekly video series presented by sports journalist and broadcaster Lynsey Hipgrave.

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10/06/2019  |  Full story...

European digital advertising sees fastest growth since 2011- IAB

European digital advertising grew 13.9% in 2018 to €55.1bn, driven by strong growth in video, mobile and social spend.

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10/06/2019  |  Full story...

Whitepaper: The rise of data enabled TV advertising

Advertisers expect 40% of their TV advertising will be data-enabled by 2020, with the rise of smart TVs brining more sophisticated targeting techniques to commercials.

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07/06/2019  |  Full story...

D&AD winner: How Nike gambled with politics for a big win

Last year, Nike courted controversy by working with NFL star Colin Kaepernick who famously kneeled during the national anthem in protest at police brutality towards black people. The ad earned praise, but also criticism (even from the US president himself). But did the gamble pay off for the brand?

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05/06/2019  |  Full story...

D&AD winner: Microsoft adaptive controller brings gaming to everyone

Developed in partnership with the accessibility community, the Xbox Adaptive Controller enables gamers to customise their controller set-up in a manner that works best for them. The campaign won a prestigious D&AD award.

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05/06/2019  |  Full story...

D&AD winner: Libresse embraces female taboos with 'Viva La Vulva'

This taboo-breaking campaign from Libresse (Essity FemCare brand in the Nordics, known as Bodyform in the UK) celebrated female genitalia in all its forms, fighting against myths, insecurities and stereotypes that women face every day.

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03/06/2019  |  Full story...

D&AD winner: ALS Association gives people back their voice with tech

BWM Dentsu and its PR arm, Haystac launched Project Revoice with the ALS Association in the US and MND Australia.

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03/06/2019  |  Full story...

Pet decision making: Greenies ad shows pet dilemmas

Dog dental treat brand Greenies has launched a new campaign highlighting the debatable decisions dogs sometime make.

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03/06/2019  |  Full story...

Roku woos TV advertisers with new streaming video measurement tool

Video streaming firm Roku has launched a new measurement tool designed to tempt ad budgets away from traditional TV, revealing audiences missed by TV ads.

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30/05/2019  |  Full story...

Best ad campaigns of the year: Nike, NYT and Libresse top D&AD awards

Best ad campaigns of the year: Nike, NYT and Libresse top D&AD awards

This year’s D&AD Festival celebrated the world’s best in craft, creativity and culture, awarding its highest accolade, the Black Pencil, to three ad campaigns: Nike, The New York Times and Libresse.

24/05/2019  |  Full story...

TV remains largest UK advertising channel for automotive brands

TV remains largest UK advertising channel for automotive brands

TV remains the largest UK advertising channel for automotive brands, with a 6% rise in advertising spend in the 52 weeks to end of February 2019 in comparison to the previous year, according to new data.

21/05/2019  |  Full story...

Game of Thrones finale: IKEA claims the TV ad Throne

With the last ever Game of Thrones episode to hit screens this weekend, new research reveals Ikea, O2 and BT TV ads have been best at generating social buzz around the show.

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20/05/2019  |  Full story...

YouTube uses AI to help advertisers edit video for short form content

YouTube has unveiled its latest editing tool which aims to help advertisers optimise their content for mobile audiences.

YouTube uses AI to help advertisers edit video for short form content

15/05/2019  |  Full story...

Hertz multimedia campaign pushes new Premium Fleet

Car rental company Hertz is rolling out its biggest promotional campaign of the year so far with a multiplatform, pan-European push through Adjust Your Set that features car influencer Becky Evans – aka @QueenB on Instagram.

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09/05/2019  |  Full story...

YouTube Originals to go free with ads

YouTube has announced that its Original content will soon be available totally free, in an ad-supported model, in a major move from the platform.

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07/05/2019  |  Full story...

Instagram trends: Influencer use of #ad ‘has more than doubled in a year’

The use of the hashtag #ad has more than doubled, growing by 133% in a year, according to new research.

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01/05/2019  |  Full story...

Digital video advertising ‘now an integral part of cross-screen campaign strategies’

IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has today published its latest ‘Attitudes to Digital Video Advertising’ Report which provides insight into the growth drivers and adoption of digital video advertising across Europe, the ways in which video is being traded on both the buy-side and sell-side, and future trends.

Digital video advertising ‘now an integral part of cross-screen campaign strategies’

26/04/2019  |  Full story...

Sports fans spend 5 times more on streaming than Netflix subscribers

Sports fans are spending five times the cost of Netflix per month on Over the Top (OTT) video streaming content, according to new research.

Sports fans spend 5 times more on streaming than Netflix subscribers

18/04/2019  |  Full story...

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