Digital Intelligence

Entries from Digital Intelligence tagged with "viral marketing"

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Marketing and sport: which industries benefit most from big events?

Brands selling everything from recipe books to video games are set to win big during this summer’s sports season, as major sporting events boost online traffic across a broad range of sites, according to new research.

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04/07/2018  |  Full story...

Top 10 World Cup commercials on social media: Screwfix tops league

Ahead of England’s final World Cup group game clash with Belgium – the first England match to be aired on ITV - 4C Insights reveals gambling brands are among the most popular advertising campaigns of the tournament so far according to social media insights.

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28/06/2018  |  Full story...

Cannes Film Winner: Tide spoofs Old Spice to take top award

A Super Bowl ad for washing powder brand Tide that spoofed other commercials won this year’s Film award at Cannes Lions 2018.

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25/06/2018  |  Full story...

Cannes Film Winner: Tide spoofs Old Spice to take top award

A Super Bowl ad for washing powder brand Tide that spoofed other commercials won this year’s Film award at Cannes Lions 2018.

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25/06/2018  |  Full story...

Cannes Lions Winner: How a ‘Corruption Detector became Brazil’s most downloaded app

Consumer protection firm ReclameAQUI ran a campaign in to fight corruption in Brazil by offering a smartphone app ahead of an October 2017 general election. The app became the most downloaded in the country, and won this year’s mobile Grand Prix in Cannes Lions.

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22/06/2018  |  Full story...

Cannes 2018: The 10 biggest YouTube ads since last year’s festival

With Cannes Lions 2018 on the horizon, YouTube has released a special edition Cannes YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival.

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12/06/2018  |  Full story...

Rise of eSports: Fortnite, football and an Olympic future boost popularity

With more people playing and watching computer games as a professional sport, the stakes are high for sponsors, with half of people seeing major benefits in competitive multiplayer video gaming.

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06/06/2018  |  Full story...

How KFC spoofed a vlogger trend with fake ‘Clean Eating’ Burger

Back in February 2017, KFC created an elaborate online prank to promote its latest Dirty Louisiana burger with a fake food blogger and a humorous take on the clean eating craze.

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31/05/2018  |  Full story...

Social media: and how corporate communications became more complicated

Social media has changed the way people voice their opinions forever, empowering the smallest voice to take to Twitter and challenge the biggest global brand. The success of those challenges still rests in the validity of the case, the support it gets, and the way the message is executed – but the culture of hashtag protests has enabled social protests to achieve scale in days and hours rather than months or years. There is a growing confidence in almost all countries to use social media to protest, making corporate communications a far tougher job today than ever before.

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11/04/2018  |  Full story...

75% of US advertisers ‘already using influencer marketing’- report

US advertisers are so enamoured with influencer marketing that a full 75% of their companies currently employ the discipline and almost half (43%) are planning to increase their spending on it in the next 12 months.

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05/04/2018  |  Full story...

April Fools’ round-up: Snapchat's Russian bots, Brexit emojis and bankrupt Elon Musk

April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from 2018’s pranksters for your viewing pleasure…

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03/04/2018  |  Full story...

McVitie’s launches ‘Sweeter Together’ campaign on Facebook

McVitie’s has launched a £9.7m Masterbrand campaign ‘Sweeter Together’ in the UK, running across Facebook and terrestrial TV.

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13/03/2018  |  Full story...

Man’s Not Bot: Big Shaq teams with Trainline in voice assistant campaign

The Trainline has launched a new digital campaign featuring the world’s first voicebot rap duet to celebrate Trainline’s voice app, built for the Google Assistant.

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07/03/2018  |  Full story...

Hotwire ‘Reels’ offers clients speedy social video content

Communications agency Hotwire has launched a branded partnership with Irresistible Films to deliver global, multi-lingual video services to its network of 35 offices, partners and affiliates around the world.

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23/02/2018  |  Full story...

Matt Damon teams with Stella Artois and Water.org in hidden camera stunt

A social experiment stunt, conducted by Stella Artois and Matt Damon’s water.org, illustrates the way so many of us take water – a basic human necessity – for granted.

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22/02/2018  |  Full story...

Video viral of the week: Absolut employees bare all as ‘Vodka with Nothing to Hide’

Vodka brand Absolut has launched a film ‘the vodka with nothing to hide’ to prove ust how transparent things are in Åhus, Sweden and features employees totally in the nude.

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20/02/2018  |  Full story...

Top Facebook videos of 2017: A year in review

2017 was a booming year for video content on Facebook. In this article, , Socialbakers details how companies tapped into the format and review the top Facebook videos published across the fashion, retail, and FMCG industries.

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20/02/2018  |  Full story...

Shell creates global music video via Oath digital content deal

Digital content giant Oath has struck a global deal with Mediacom and Shell to take the energy brand’s “Make the Future” campaign into its next phase.

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12/02/2018  |  Full story...

How Crock-Pot won the Super Bowl (without even having a commercial)

US slow cooker brand Crock Pot suffered a PR nightmare after it was featured in the plot of a popular TV show- but a Super Bowl ad from NBC and some savvy social media marketing helped reverse its fortunes.

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07/02/2018  |  Full story...

Super Bowl 2018: The social media stats

Last weekend’s SuperBowl attracted the second highest in-game ad expenditure in history, hitting $414 million during the 49 minutes, 35 second of commercial running time, according to new research.

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07/02/2018  |  Full story...

Top 10 Super Bowl ads: Pepsi gets most social buzz

Pepsi got the most social engagement out of the $5m ad spots at this year’s Super Bowl, according to new research.

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06/02/2018  |  Full story...

Winter Olympics 2018: Live streaming and ad spend set to soar

According to an analysis conducted by Kantar Media, national TV ad spending in the 2014 Winter Olympics reached a record of $977 million, easily beating the previous high of $831 million set in 2006, while the 539 total hours aired by NBCU across its broadcast and cable networks also set a record and represented an increase of nearly 25 percent from 2010.

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05/02/2018  |  Full story...

Unilever’s Dollar Shave Club launches in the UK

Dollar Shave Club, the Unilever-owned men's grooming subscription service, has launched in the UK.

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29/01/2018  |  Full story...

Influencer marketing trends: Brands failing to ask influencers for analytics data

Under half of influencers are asked for follower numbers by partner brands, and even less are asked about their audience demographics, according to new research.

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25/01/2018  |  Full story...

Twitch partners Disney in gaming content deal

Social video service Twitch has struck a partnership with Disney Digital Network to bring exclusive content from four of the largest Disney-managed digital content creators.

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23/01/2018  |  Full story...

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