Digital Intelligence

Entries from Digital Intelligence tagged with "viral marketing"

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Best ad campaigns of the year: Nike, NYT and Libresse top D&AD awards

Best ad campaigns of the year: Nike, NYT and Libresse top D&AD awards

This year’s D&AD Festival celebrated the world’s best in craft, creativity and culture, awarding its highest accolade, the Black Pencil, to three ad campaigns: Nike, The New York Times and Libresse.

24/05/2019  |  Full story...

Live and Breathe teams up with The Virtual Influencer Agency

Shopper marketing firm Live & Breathe is partnering with The Virtual Influencer Agency (VIA), taking on Dudley Nevill-Spencer as its new strategy & innovation director in the process.

Live and Breathe teams up with The Virtual Influencer Agency

02/05/2019  |  Full story...

Instagram trends: Influencer use of #ad ‘has more than doubled in a year’

The use of the hashtag #ad has more than doubled, growing by 133% in a year, according to new research.

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01/05/2019  |  Full story...

Burger King removes ‘racist’ chopsticks ad after social media outcry

Fast food chain Burger King has been forced to remove an advert in New Zealand after it was branded 'racist'.

Burger King removes ‘racist’ chopsticks ad after social media outcry

10/04/2019  |  Full story...

April Fools’ round-up: Tinder height tool, Google plant talk and BBC skips the sex

April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from 2019’s pranksters for your viewing pleasure…

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01/04/2019  |  Full story...

Video viral of the week: Joey Essex (and goat) star in Jaffa Cakes promo

McVitie’s has launched a comedy hero film for its new Jaffa Cakes Nibbles campaign, ‘Jaffa Whaaaaat?’, starring popular TV star Joey Essex.

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21/03/2019  |  Full story...

‘F The Stereotype’: Women in the UK lead world as content creators

To mark International Women's Day, YouTube is celebrating the brilliant women who create inspiring, educational content which make the platform what it is today.

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08/03/2019  |  Full story...

Video viral of the week: Google Assistant fixes films at the Oscars

The award for best ad during the Oscars went to Google, who’s one minute slot showed how Google Assistant could dramatically alter some iconic movie moments. See why it’s our video viral of the week below…

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01/03/2019  |  Full story...

Influencer marketing stars earning less (but brands paying more overall)

Social media influencers are earning two-thirds less that in 2017, but overall investment in influencer-led campaigns has almost doubled, according to new research.

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25/02/2019  |  Full story...

Working with influencers: How to keep control of your brand identity

New official guidance for influencers regarding paid, gifted and affiliate social content means that now is the time for brands to truly step up their influencer marketing game, according to Andy Culbert from digital-first branding and design agency, MERó.

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18/02/2019  |  Full story...

Six-second ads: The secret to success

Why do some six second ads fail to engage while others make an impact in such a short space of time? New research uncovers six key factors that can make a difference in this increasingly popular ad format.

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15/02/2019  |  Full story...

The Dude, dragons and Serena: The 12 best ads of Super Bowl 2019

This year’s Super Bowl ads avoided the controversy of previous finals in favour of easy laughs and surprise tie-ins, with Budweiser and Bumble generating the most social media buzz.

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04/02/2019  |  Full story...

Budweiser goes green with 2019 Super Bowl ad

Budweiser has released its much-anticipated 2019 Super Bowl advert, for the match on 3rd February, as it celebrates the brand’s pledge for a brighter future with renewable electricity.

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04/02/2019  |  Full story...

Snoop Dogg becomes a shareholder in Klarna, transforms into ‘Smoooth Dogg’

Payment provider and bank, Klarna, has collaborated with rapper and global pop culture icon, Snoop Dogg, to bring Klarna’s concept of “smoooth” to the next level.

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21/01/2019  |  Full story...

YouTube bans dangerous prank videos after ‘Bird Box challenge’ crashes

YouTube has banned creators from depicting “dangerous challenges and pranks”, after a wave of incidents prompted by a viral challenge involving driving blindfolded pushed it to act.

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17/01/2019  |  Full story...

Gillette sparks social media storm with "Best a Man Can Be" ad

Gillette has courted both controversy and praise for its latest ad, a short film, called Believe, which shows images of bullying, sexual harassment and aggressive male behaviour.

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16/01/2019  |  Full story...

YouTube faces fan backlash over 2018 ‘Rewind’ video

YouTube’s annual recap video, showcasing some of the most popular influencers on the platform, has come under fire this year becoming the second-most disliked video in the website's history.

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12/12/2018  |  Full story...

Viral of the year: Tide responds to Pod eating challenge’ controversy

One of the worst (and most dangerous) viral trends of the Year was the Tide Pod challenge featured people making videos of biting or eating the extremely hazardous detergent pods. The P&G- owned laundry brand responded with this short video featuring a well-known NFL star to set the record straight.

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05/12/2018  |  Full story...

Viral of the year: Mariah Carey brings diva-style to Hostel World

“Even divas are believers”, or so Hostelworld wants us to believe with its newest ad starring none other than the queen diva herself, Mariah Carey.

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04/12/2018  |  Full story...

Viral of the year: Purple gets 44m views with ‘Human Egg Drop Test’

The online mattress delivery market has been a booming market recently, but this long-form ad from Purple stood out from the crowd with its unusual experiment, sharp use of humour and striking visuals.

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04/12/2018  |  Full story...

Viral of the year: Nike ‘Reactland’ game mixes running and AR with retro graphics

To promote the launch of its cutting-edge new running shoes, Epic React, Nike developed an immersive Reactland initiative that transported users into the heart of a virtual video game (complete with an Avatar of themselves).

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04/12/2018  |  Full story...

Viral of the year: Oasis spoofs Heineken with cringe-worthy ‘Togetherness’ video

Coca-Cola-owned drinks brand Oasis created a tongue-in-cheek, parody of the world of marketing, with an ad that challenged people with opposing views to drink from the same oddly shaped bottle.

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04/12/2018  |  Full story...

Viral of the year: iZettle takes on Amazon with ‘Blade Runner’ style Sci-Fi dystopia

This ad from iZettle, who make cheap and accessible card readers, is equal parts Black Mirror and Blade Runner (with some pretty clear homages to the latter). The ad posits a world where one giant corporation has taken over all commerce.

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04/12/2018  |  Full story...

Viral of the year: Tinder user lets ‘Queer Eye’ stars swipe for her next date

A great example of long-form engaging content, Tinder recruited the talents of Jonathan Van Ness and Antoni Porowski from Netflix's Queer Eye to help one Tinder user optimise their profile and find their next date.

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04/12/2018  |  Full story...

Viral of the year: Range Rover tackles London’s largest speed bump

Range Rover decided to do a public demonstration of what their Evoque 4×4 can achieve, by setting up “the world’s biggest speed bump” in the middle of a London street.

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04/12/2018  |  Full story...

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