Digital Intelligence

Entries from Digital Intelligence tagged with "waitrose"

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Top 10 supermarkets on Instagram: M&S UK’s favourite

M&S leads the way on Instagram in the run-up to Christmas with 497,000 followers, data from social media analytics platform Iconosquare has revealed.

19/12/2016  |  Full story...

Top Christmas email campaigns: Waitrose tops the table for the second year

With the holidays fast approaching, annual research from email service provider, Mailjet, has revealed that Waitrose is ahead of other supermarkets in the email campaign stakes as it vies to be consumers’ choice for Christmas dinner this year.

19/12/2016  |  Full story...

Food digital marketing trends: Supermarket recipe pages prove popular on Pinterest

Tesco and Asda have the most ‘pinned’ (shared) content on Pinterest, with recipe pages proving most popular, according to new research looking into UK supermarket perfomance on the social media scrapbooking site. .

31/03/2015  |  Full story...

Waitrose crowdsources digital choir for Christmas campaign

Waitrose is calling on the nation, and its own staff, to lend their voices to its Christmas advert this year in a new initiative called 'Donate Your Voice', which launches this week.


11/11/2014  |  Full story...

Morrisons to launch online shopping with Ocado next year

UK supermarket chain Morrisons has struck a deal with Ocado to launch an online grocery service by January 2014.

20/05/2013  |  Full story...

Brightcove cooks up online food TV channel with Waitrose

Waitrose has selected cloud content provider Brightcove to run a new online food channel.

13/02/2013  |  Full story...

Twitter case study: Waitrose tweet contest- PR disaster or triumph?

cswaitrose.jpg

A Twitter campaign from Waitrose became the subject of ridicule during September 2012, once again sparking the debate as to whether there’s ‘no such thing as bad publicity’ on social media. The supermarket invited Twitter customers to finish the sentence ‘I shop at Waitrose because…’, asking them to include the hashtag “#WaitroseReasons”. Most of the tweets made fun of Waitrose’s prices and its upmarket image. This case study examines the risks and rewards of running hashtag-based social media campaigns...

More on this Case study …
Brand: Waitrose | Country: UK | Sector: Retail, Supermarket | Format: Twitter, social media

16/01/2013  |  Full story...

Apprentice star debuts ‘Whisk’ recipe shopping app

Nick Holzherr, a runner-up from last year’s Apprentice final has launched an online food app, based on his losing business plan from the BBC show. The app, called Whisk, combines online shopping with home cooking. It scans recipes, creates a shopping list and then adds the ingredients to the user’s favourite online supermarket account. The app works on both Apple and Android’s app stores.

Watch a video explaining how the app was made below:

15/01/2013  |  Full story...

20 biggest marketing blunders of 2012

Everyone makes mistakes- but some mistakes are bigger than others. From Apple's wonky maps to Yahoo's boss being fired over alleged 'fake CV claims'- this year saw plenty of high-profile digital disasters. As part of our 2012 review, we salute those campaigns, companies and people that slipped up in spectacular fashion- providing ample warning to us all to sanity-check digital strategies, proof-read hashtags and always use common sense...

18/12/2012  |  Full story...

Digital Intelligence September 2012

Digital Strategy data - Digital Intelligence September 2012

Apple's high-profile iPhone 5 launch was marred by problems with its mapping technology and a hactivist leak of 1 million Apple IDs. Despite negative press, Apple once again broke records, selling 7m handsets over the opening weekend alone- evidence of the growing importance of smartphones in the consumer journey, and hinting that the market is becoming a 2 horse race between Apple and Google.

September was also a big month for Twitter, as it expanded its ad targeting offering, put restrictions on its use of APIs, revamped its profile page design to allow Facebook-style header photos and proved to be more successful than Facebook in its ability to generate mobile ad revenues.

In an eye-opening report, Gartner revealed that marketers are increasingly trying to game the social media system by paying for positive reviews.

This month also saw video ads entering the print world, with Marie Claire's media first of incorporating video into the printed magazine.

After years on the sidelines in digital, it seems grocery ecommerce looks like it has a bright future, with consumers willing to try it, but etailers need to minimise the abandoned shopper baskets.

Read September 2012

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01/10/2012

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