Digital Intelligence

Entries from Digital Intelligence tagged with "walmart"

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Walmart pushes same day pick up with Halloween costume ad

Walmart is encouraging you to "Be who you want to be" this Halloween in an ad that showcases its new same day pick up feature in its mobile app.


18/10/2017  |  Full story...

Target signs up to Google Voice shopping service

Target has joined other major US retailers Walmart and Home Depot in allowing customers to make purchases on Google Express, after a successful test on the platform in California and New York.


16/10/2017  |  Full story...

Google teams with Walmart for voice-enabled shopping

Walmart and Google are teaming up to enter the voice-shopping market, currently dominated by Amazon’s Alexa.


24/08/2017  |  Full story...

Asda cuts food waste with supplier matchmaking app

UK supermarket chain Asda Has launched a food waste matchmaking app, letting suppliers buy and sell food that would otherwise be dumped.


31/01/2017  |  Full story...

Asda debuts Walmart Exchange ad platform in the UK

Walmart has extended its private ad exchange, dubbed "Walmart Exchange", to Asda in the UK, giving brands access to its lucrative shopper data for targeted ads.

30/01/2017  |  Full story...

Walmart buys Amazon rival for $3.3bn

Retail giant Walmart has bought online retailer for $3.3bn (£2.5bn), one of Amazon’s biggest online challengers, in a major statement of intent from the superstore giant.

09/08/2016  |  Full story...

Walmart takes on Alibaba and Amazon in China

Walmart has launched a new e-commerce service that aims to bring ‘quality’ overseas products to Chinese consumers.

01/04/2016  |  Full story...

Asda to shun Black Friday Sales- too little too late?

Asda has said it is pulling back on Black Friday deals in favour of spreading savings across the holiday period, to avoid what it calls "shopper fatigue".

11/11/2015  |  Full story...

Amazon bigger than Walmart after surprise profit jump

Amazon shares have surged more than 18% in after-hours trading after it reported a surprise profit and better-than-expected sales figures that value the online retailer higher than Walmart for the first time.

24/07/2015  |  Full story...

Digital Intelligence November 2014

Digital Strategy data - Digital Intelligence November 2014

The winning formula for digital strategies continues shifting, as this month Facebook finally kills free organic reach after 3 years of reducing the earned media brands enjoyed. Earned is still possible in many social platforms, but without paid budgets, most people will never see your content.

Here are other big developments:
- Christmas ecommerce sales set to break all records
- High street retailers like Walmart now match Amazon prices
- Effectiveness of pre-rolls are compared to banners
- Twitter's market value downgraded as it struggles to maintain audience
- Google tests an "ad-free" web

Email us back if your team could use extra support for their 2015 digital plans. All these themes are included in more depth in our 2015 digital training.

Read November 2014

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Walmart to start price matching Amazon in-store

Consumers will soon be able to get Amazon's bargain prices at their local Walmart in the US, as the supermarket giant looks to win back lost sales online and the growing phenomenon of ‘showrooming’.

17/11/2014  |  Full story...

Asda expands digital sales to Europe with HookLogic

UK retail giant, Asda, has partnered with ecommerce performance marketing company, HookLogic, to launch the company’s first venture into the European market as it looks to boost product exposure for it brand.

11/11/2014  |  Full story...

Wal-Mart vs. Apple: US retailers revolt against iPhone payments

A number of high-profile retailers have rejected using Apple Pay in their stores, despite growing popularity of the new contactless payment service.

29/10/2014  |  Full story...

Biggest spenders on Google AdWords: Amazon tops the list in US

With Amazon poised to launch a major contender to AdWords, it’s ironic that the ecommerce giant is actually the biggest spender on Google’s online ad platform, according to new research.

07/10/2014  |  Full story...

Asda’s YouTube shopping channel gets 2m views

Asda’s recently launched YouTube shopping channel ‘Mum’s Eye View’ has proven a hit, generating impressive traffic figures that show a growing appetite for branded digital TV channels.

Watch a sample of the show below:

30/09/2014  |  Full story...

Apple now second biggest online retailer in US

Amazon dominates the online retail market in the US, but Apple’s iTunes now generates more sales than Staples and Walmart on the web, according to new data.

09/05/2014  |  Full story...

7 marketing lessons for brands: The best (and worst) of Coca Cola, Apple and Walmart's strategies

The rise and fall of key global brands are both a warning and a model to follow for marketers, according to a new report looking at the top 100 global brands.

06/05/2014  |  Full story...

Twitter’s biggest ad deal yet- SMG clients get top placement on social network

Twitter has secured a sponsorship deal with Publicis’ Starcom MediaVest Group (SMG), in a deal that could be worth several hundred million dollars in extra ad revenue for the social network.

24/04/2013  |  Full story...

Walmart claims ‘best ever day’ in online sales

Walmart has claimed that Thanksgiving marked record sales for its website, with its revenues beginning to match Amazon. Walmart issued the statement Friday morning describing its “best ever” Black Friday.

28/11/2012  |  Full story...

Top ad execs blast Microsoft for 'Do Not Track' defaults in IE 10

In an open letter, an influential US-based lobbying group for the advertising industry has criticised Microsoft's decision to enable Do Not Track as the default setting in Internet Explorer 10. The Association of National Advertisers wrote a letter to Microsoft CEO Steve Ballmer, saying the "do not track" default setting would "undercut the effectiveness of our members’ advertising..." and ultimately "harm consumers, hurt competition, and undermine American innovation and leadership in the Internet economy."

04/10/2012  |  Full story...

Which US retailers lead the mobile commerce market?

Amazon, eBay, Apple and Walmart lead the way in m-Commerce market in the US, where 4 in 5 smartphone users are shopping via their device. The study found that 4 in every 5 smartphone users – 85.9 million in total – accessed retail content on their device in July. Amazon Sites led as the top retailer with an audience of 49.6 million visitors, while multi-channel retailers including Apple (17.7 million visitors), Wal-Mart (16.3 million visitors), Target (10 million visitors) and Best Buy (7.2 million visitors) also attracted significant mobile audiences.

02/10/2012  |  Full story...

Asda overcharges customers after Walmart computer glitch

Asda customers who shopped online last month have been overcharged for their groceries, with one claiming to have been charged nearly five times the correct amount, following a computer glitch. Asda – whose parent company Walmart is based in America – was hit by a powercut as a US storm caused a glitch in the company’s computers on 16 August.

04/09/2012  |  Full story...

Amazon ecommerce sales set to overtake Walmart - Already Kindle books outsell print books in UK

Another tipping point for data about the growth of ecommerce as UK subsidiary of Amazon announces it’s selling more Kindle titles than printed books. This announcement about Amazon ecommerce sales follows expectations that Amazon total sales will overtake Walmart by 2020. Here’s why…

06/08/2012  |  Full story...

Top 10 global retail and auction sites: Global

Amazon sites reached the largest global audience with more thanm 282 million visitors in June 2011, or 20.4% of the worldwide internet population. eBay followed closed behind with a 16.2% market reach.

Top 10 global retail and auction sites: Global. Amazon sites reached the largest global audience with more thanm 282 million visitors in June 2011, or 20.4% of the worldwide internet population. eBay followed closed behind with a 16.2% market reach.

27/09/2011  |  Full story...

Asda parent Walmart buys social networking firm Kosmix

Walmart, the owner of UK supermarket chain Asda, has acquired a social networking firm in a bid to grow its online and mobile shopping businesses. The world's largest retailer said it was acquiring Kosmix, a US-based company that has developed a platform to aggregate and organise data from social networking sites. The value of the deal has not been disclosed, but commentators are speculating that it was in the hundreds of millions of dollars.


21/04/2011  |  Full story...

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