Digital Intelligence

Walmart and Google are teaming up to enter the voice-shopping market, currently dominated by Amazon’s Alexa.

24/08/2017  |  Full story...

UK supermarket chain Asda Has launched a food waste matchmaking app, letting suppliers buy and sell food that would otherwise be dumped.

31/01/2017  |  Full story...

Walmart has extended its private ad exchange, dubbed "Walmart Exchange", to Asda in the UK, giving brands access to its lucrative shopper data for targeted ads.

30/01/2017  |  Full story...

Retail giant Walmart has bought online retailer Jet.com for $3.3bn (£2.5bn), one of Amazon’s biggest online challengers, in a major statement of intent from the superstore giant.

09/08/2016  |  Full story...

Walmart has launched a new e-commerce service that aims to bring ‘quality’ overseas products to Chinese consumers.

01/04/2016  |  Full story...

Asda has said it is pulling back on Black Friday deals in favour of spreading savings across the holiday period, to avoid what it calls "shopper fatigue".

11/11/2015  |  Full story...

Amazon shares have surged more than 18% in after-hours trading after it reported a surprise profit and better-than-expected sales figures that value the online retailer higher than Walmart for the first time.

24/07/2015  |  Full story...

The winning formula for digital strategies continues shifting, as this month Facebook finally kills free organic reach after 3 years of reducing the earned media brands enjoyed. Earned is still possible in many social platforms, but without paid budgets, most people will never see your content.

Here are other big developments:
- Christmas ecommerce sales set to break all records
- High street retailers like Walmart now match Amazon prices
- Effectiveness of pre-rolls are compared to banners
- Twitter's market value downgraded as it struggles to maintain audience
- Google tests an "ad-free" web

Email us back if your team could use extra support for their 2015 digital plans. All these themes are included in more depth in our 2015 digital training.

Read November 2014

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26/11/2014

Consumers will soon be able to get Amazon's bargain prices at their local Walmart in the US, as the supermarket giant looks to win back lost sales online and the growing phenomenon of ‘showrooming’.

17/11/2014  |  Full story...

UK retail giant, Asda, has partnered with ecommerce performance marketing company, HookLogic, to launch the company’s first venture into the European market as it looks to boost product exposure for it brand.

11/11/2014  |  Full story...

A number of high-profile retailers have rejected using Apple Pay in their stores, despite growing popularity of the new contactless payment service.

29/10/2014  |  Full story...

With Amazon poised to launch a major contender to AdWords, it’s ironic that the ecommerce giant is actually the biggest spender on Google’s online ad platform, according to new research.

07/10/2014  |  Full story...

Asda’s recently launched YouTube shopping channel ‘Mum’s Eye View’ has proven a hit, generating impressive traffic figures that show a growing appetite for branded digital TV channels.

Watch a sample of the show below:

30/09/2014  |  Full story...

Amazon dominates the online retail market in the US, but Apple’s iTunes now generates more sales than Staples and Walmart on the web, according to new data.

09/05/2014  |  Full story...

The rise and fall of key global brands are both a warning and a model to follow for marketers, according to a new report looking at the top 100 global brands.

06/05/2014  |  Full story...

Twitter has secured a sponsorship deal with Publicis’ Starcom MediaVest Group (SMG), in a deal that could be worth several hundred million dollars in extra ad revenue for the social network.

24/04/2013  |  Full story...

Walmart has claimed that Thanksgiving marked record sales for its website, with its revenues beginning to match Amazon. Walmart issued the statement Friday morning describing its “best ever” Black Friday.

28/11/2012  |  Full story...

In an open letter, an influential US-based lobbying group for the advertising industry has criticised Microsoft's decision to enable Do Not Track as the default setting in Internet Explorer 10. The Association of National Advertisers wrote a letter to Microsoft CEO Steve Ballmer, saying the "do not track" default setting would "undercut the effectiveness of our members’ advertising..." and ultimately "harm consumers, hurt competition, and undermine American innovation and leadership in the Internet economy."

04/10/2012  |  Full story...

Amazon, eBay, Apple and Walmart lead the way in m-Commerce market in the US, where 4 in 5 smartphone users are shopping via their device. The study found that 4 in every 5 smartphone users – 85.9 million in total – accessed retail content on their device in July. Amazon Sites led as the top retailer with an audience of 49.6 million visitors, while multi-channel retailers including Apple (17.7 million visitors), Wal-Mart (16.3 million visitors), Target (10 million visitors) and Best Buy (7.2 million visitors) also attracted significant mobile audiences.

02/10/2012  |  Full story...

Asda customers who shopped online last month have been overcharged for their groceries, with one claiming to have been charged nearly five times the correct amount, following a computer glitch. Asda – whose parent company Walmart is based in America – was hit by a powercut as a US storm caused a glitch in the company’s computers on 16 August.

04/09/2012  |  Full story...

Another tipping point for data about the growth of ecommerce as UK subsidiary of Amazon announces it’s selling more Kindle titles than printed books. This announcement about Amazon ecommerce sales follows expectations that Amazon total sales will overtake Walmart by 2020. Here’s why…

06/08/2012  |  Full story...

Amazon sites reached the largest global audience with more thanm 282 million visitors in June 2011, or 20.4% of the worldwide internet population. eBay followed closed behind with a 16.2% market reach.

27/09/2011  |  Full story...

Walmart, the owner of UK supermarket chain Asda, has acquired a social networking firm in a bid to grow its online and mobile shopping businesses. The world's largest retailer said it was acquiring Kosmix, a US-based company that has developed a platform to aggregate and organise data from social networking sites. The value of the deal has not been disclosed, but commentators are speculating that it was in the hundreds of millions of dollars.

21/04/2011

21/04/2011  |  Full story...

Source: Millward Brown
Millward Brown: http://www.millwardbrown.com

23/04/2007