Digital Intelligence

Entries from Digital Intelligence tagged with "warc"

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UK adspend: One in every four pounds spent now goes on mobile

The UK’s ad market reached a new milestone during the third quarter of 2017 as almost one in four pounds spent on advertising went to mobile, which posted year-on-year growth of 30.7% to £1.3bn, according to new research.


01/02/2018  |  Full story...

VR and AR "set to revolutionise the e-commerce industry"

Developments in Virtual Reality (VR) and Augmented Reality (AR) will offer viable ways for brands to engage emotionally with consumers in 2017, according global marketing intelligence service WARC.


16/01/2017  |  Full story...

The most effective ad campaigns: Australia and India win at engagement

More than half (55%) of the world’s most impactful campaigns are digital-led, with ‘social causes’ proving to be among the most effective, according to new research.

02/03/2016  |  Full story...

UK ad spend hits record high (but digital publishing slowing down)

UK advertising spend hit a record £4.7bn in first quarter of 2015, but newspapers and publishers reported the slowest growth in digital ads on record and a decline in spending of 6.8% across industry, according to new research.

28/07/2015  |  Full story...

Digital to drive UK ad spend recovery: £20bn investment forecast next year

Ad spend in the UK is forecast to surpass £20bn for the first time in 2015, driven by digital, according to new figures from the Advertising Association and Warc.

29/04/2014  |  Full story...

UK advertising spend up as mobile investment rises 128%

UK advertising spend rose 3% in the first six months of 2013, driven by a fast take up of mobile and search ad placements, according to the latest Advertising Association/Warc Expenditure Report.

25/10/2013  |  Full story...

UK adspend hits £17bn- first time since 2007

Total advertising spend in the UK reached £17.172bn in 2012, up 2.3% on 2011 according to figures released this week in the AA/Warc Expenditure Report.

10/05/2013  |  Full story...

Online adspend up 17% in 2008

The latest Quarterly Survey of Advertising Expenditure study from the Advertising Association shows that online adspend reached £3.3bn during 2008 - an increase of 17.3%, writes Brand Republic. All other media fell during 2008 as total adspend across all media declined 3.9% during the year. Fourth quarter expenditure was hit particularly hard with expenditure down 9.6% year-on-year.
From Brand Republic:, 16/03/2009
Advertising Association:


WARC: UK online adspend to remain strong

A new study from the World Advertising Research Centre (WARC) remains confident that the UK online advertising market will remain strong in the face of the global economic slow-down. The firm predicts that internet advertising will grow 17.6% during 2008 and 12% in 2009. Online is expected to show growth in all advertising categories other than financial services during 2009, as budgets in traditional media are redirected online.

01/09/2008  |  Full story...

Online adspend breaks £3bn barrier in UK

Total online adspend surpassed £3bn for the first time during 2007 according to new figures from the Advertising Association and WARC, writes The Guardian. Online now represents 16% of the total UK advertising market. Online grew 39.5% year-on-year to remain the UK's fastest growing sector while total UK adspend grew 4.2% in 2007 to £19.4bn.
From The Guardian: , 10/06/2008
The Advertising Association:


Print publishing sector: ad revenues sliding for another decade

Another depressing report for the print publishing industry as the latest WARC figures point to an acceleration in the contraction of the newspaper ad industry. The World Advertising Research Centre - the group behind the official Advertising Association stats for the UK market - sees newspaper advertising shrink by more than £1.6bn between now and 2019 (a move from £6.7bn to £5.096bn over 12 years). That contraction is in spite of bullish growth in the overall ad market, although with the concentration being on digital channels. With the profitability of the print sector already under extraordinary pressure, this will wound investor confidence even further. Our take: among the firms without strong digital strategies, watch out for the spiral of cost cutting, weaker products, lower engagement, and even weaker drivers for advertisers; among those with the master plan the big question remains - does the collapse of print revenue get properly offset by the growth of digital channels.
WARC:, 21/01/2008


Digital ad revenues to overtake TV by next year in UK

GroupM predicts that UK digital advertising revenues will eclipse TV ad revenues by next year, writes The Guardian. The firm expects online adspend to grow over 30% during the next year, reaching £3.4bn. TV advertising will grow less than 1% during the same period. Alternative figures published by the World Advertising Research Centre (WARC) conclude that online adspend could grow as much as 37.9% in the coming year.
While Group M expects the UK to become the first major economy with higher adspend online than on TV, the firm forecasts that Sweden will achieve this during 2008 with 19.5% of adspend going online against 19.2% going on TV ads.
From The Guardian:, 03/01/2008


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