Digital Intelligence

Entries from Digital Intelligence tagged with "web 2 0"

18 result(s) displayed (1 - 18 of 18)

Graham Bower

CEO Taglab, Author

June 2009

Graham BowerBy day, he’s chief executive of a funky London agency called Taglab. They’re famous for a decade of building websites and online campaigns for global brands. But away from the web, Graham has been developing ideas around a new business principle – Secondomics. Drawing on psychology, biology, economics and game theory, he’s uncovered why often the real winners in the race are not the people who burn all their energy in being first to blaze a new trail, but those guys who coast in second; following the model and using half the effort. There’s certainly nothing of a coaster in Graham, but when he shared an early draft of his next book, we spotted a new Digital Thought Leader. Here’s what he told us…

03/06/2009  |  Full story...

Stephen Haynes

UK Sales Director, Facebook

February 2009

Stephen Haines was appointed Sales Director of Facebook in November 2007, bringing with him more than a decade of sales experience to the team. His skills in both creating and developing profitable commercial relationships are strategic in his role at Facebook.

Prior to starting at Facebook, Stephen spent four years at Yahoo! UK & Ireland as Head of Agency Strategy, generating consistent year on year double digit revenue growth. Having lead large sales teams over the years, Stephen has a wide experience of managing and harnessing the power of teams operationally and commercially and commands huge credibility for troubleshooting both internally and client-side.

20/02/2009

Pete Clifton

Head of Editorial Development, BBC

February 2009

Pete CliftonPete Clifton, 46, is the BBC’s Head of Editorial Development, Multi-Media Journalism - one of the longest job titles in the organisation which puts him in charge of on demand developments across News, Sport and Weather. Before this he was Head of BBC News Interactive, the department responsible for the main News site, plus news to mobile phones, text on TV, interactive TV and outdoor spaces.

Before joining the BBC Pete was a news reporter on the Chronicle and Echo evening newspaper in Northampton, and later their cricket correspondent, covering a wide range of Northamptonshire defeats across the country. He went on to be a sports reporter at the Extel national news agency, before becoming the chief sub on the sports desk at the Press Association.

Away from work Pete likes exchanging dubious stories in bars, wine, playing the piano, attempting bad card tricks, bike riding, walking, golf, entertaining his four children, and occasionally his wife.

What is the next big challenge for the online news industry?
Said on: www.journalism.co.uk Oct 2005
How to make content available on different platforms. Beyond whatever website you are publishing on, how will the news be personalised? In what format? How will users want to receive their news? What about new ways of presenting content? The technical infrastructure? We will have to meet the on-demand age and be extremely nimble so that we can deliver whatever is needed, wherever it is needed

10/02/2009

Alex Wright

Alex Wright, Agency.com

November 2008

Alex is a fan of Brands 2.0, eagerly talking about how people value brands and brands value people. Chatting with him at the regional internet congress in Zagreb, his passions about where brands are vs where they should be come through.

25/11/2008  |  Full story...

Emerson Calegaretti

Vice-President and General Manager, MySpace Brazil

October 2008

Emerson CalegarettiWhen we interviewed Emerson Calegaretti in Caracas on the eve of their launch in Venezuela, it was clear why Latin America is so compelling. Social media has been big in Latin America since YouTube opened up the market and showed people how to connect social networks with media assets. The passion and enthusiasm for social networking accelerated early, and the region has some of the highest volumes of social media activity anywhere in the world. MySpace pioneered making personal home pages easy to build and fun to connect through, opening up access to personal publishing and changing the model for consumer engagement with the web. MySpace sets itself out as supporting people’s lives in three ways: self-expression, discovery and connection and the resulting behaviour playing out on their pages typifies the sharable and tearable content of Web 2.0 digital assets.

Download the report (right-click and select save/download)

Join the news service so you hear about future reports (include your company details and areas of interest)

27/10/2008  |  Full story...

Mariate Arnal

MSN Mexico

September 2008

Mariate ArnalEight years ago Mariate left the world of management consultancy and joined the team of just over a dozen people at MSN in Mexico City. She has played an instrumental role in helping to expand the role of commercial media on the internet in Mexico, growing the scope of online marketing in the country and raising advertiser confidence. Today the team at MSN is over 50 people and the scope of the website is a hundred times greater than back in 2000. Along the way Mariate co-founded the industry trade association and has helped accelerate the migration of marketers’ focus to online. In this interview she talks about the role of reach in media planning, why high-end demographic audiences have switched to the web, and why many brand managers still don’t understand what online is about.

Download the report (right-click and select save/download)

Join the news service so you hear about future reports (include your company details and areas of interest)

24/09/2008  |  Full story...

Digital Thought Leaders Discussion: Martin Oxley & Danny Meadows-Klue

February 2008

When it comes to helping businesses accelerate, the web is one of the most powerful of tools. In this discussion, Martin Oxley, CEO of the British Polish Chamber of Commerce, talks with Danny Meadows-Klue about how firms can harness online marketing without breaking their budgets. What puzzles him is why so many international businesses fail to get it right…

Read the discussion and post your questions to Digital’s moderator.

20/02/2008  |  Full story...

Matt Brittin

Country director for advertiser sales, Google UK

November 2007

DTL_Matt-Brittin.jpgIt’s been another amazing month or two for the folks at Google as it emerged in the UK they had topped ITV1 in revenues, as well as plucking the prize for world’s most recognised brand, and now one of the US top five firms by market cap. Google’s Matt Brittin is clear that the market is still changing fast and so is marketing. In this type of world why would we even talk about targeting a demographic. With search taking over 8% of all UK adspend, it’s well established as a media channel in its own right, and yet the pace of development remains daunting.

Download the report (right-click and select save/download)

Join the news service so you hear about future reports (include your company details and areas of interest)

25/11/2007

Matthew Mayes, Executive Creative Director at MRM Worldwide

November 2007

Talking about the changes in the advertising industry, Matthew Mayes is clear that this “calls for a different form of advertising to populate this new space. People choosing to spend lots more time in this landscape.” On the changes in channels Mays may be a digital evangelist, but is no advocate of analogue rejection: “Newspaper and TV brands have a great future, they’ve just going to be watched and read very differently”. However Mayes is convinced that all is not well in the model of how advertising is created. Is ‘the big idea’ happening in the wrong place? “Why do you try to define the ‘big idea’ in the least important channel? This means you have to force it below the line and the model doesn’t necessarily work?”

15/11/2007  |  Full story...

Emma Barnes, Snowbooks CEO

Smart digital marketing by reaching customers online

October 2007

Over the last few weeks we’ve been preparing a new edition of the Digital Viral Marketing Academy; one focussed on the entertainment sector and in particular the challenges facing book publishers. Along the way I’ve learned heaps about how Harry Potter fans used their own magic on the web, how political diarists levered their influence and how unknown authors have shot to stardom. The folks at Book-Trailers.net have begun exploring Hollywood-style approach to selling movies, authors are now buying into creating their own sites, and Penguin Classics have created the cutest RSS buttons imaginable.

While ambling between the sites of the big sisters of publishing, I was lucky enough to stumble into the home of tiny Snowbooks, and find a small publisher that’s pulled off some big web coups.

Snowbooks.com | Snowblog | Snowbooks.com on YouTube | Books-Trailers.net | Training in viral marketing | Tips in viral marketing | Web 2.0 training and strategies

17/10/2007  |  Full story...

Alison Wheeler, UK CEO, Wikimedia

UK CEO, Wikimedia

October 2007

Digital Thought Leaders | By Danny Meadows-Klue

The Wikipedia model has revolutionised knowledge classification and the linkages between content. Google pretty much anything and chances are that a wiki listing will be bubbling up on the results page. Clearly Wikipedia will remain a permanent fixture of the landscape, and we should all cherish the fact it’s a foundation. “But the problem with Wikipedia is that it only works in practice, in theory it would never work”, explains Alison Wheeler, Wikimedia’s UK chief executive. It’s a conundrum: after all, why should people want to dedicate their time to updating and managing entries on a public encyclopaedia?

www.wikipedia.org

Join the news service so you hear about future reports (include your company details and areas of interest)

03/10/2007  |  Full story...

Professor Joel de Rosnay

CEO Biotics International

July 2007

Joel de Rosnay is the rare visionary who uncloaks the future with the richest of insights. He describes the internet as a relationship technology and is fascinated by the new structures of relationships that are emerging. His books chart the history and the future of our relationships with technology and the Agor Vox online newspaper he helped build in France has pioneered the publishing models of citizen journalism. While the media industry is focussed on Web 2.0, he’s unravelling Web 3.0. PDFDownload the article (right-click and select save/download) MailJoin the news service so you hear about future reports (include your company details and areas of interest)

17/07/2007

Simon Caulkin

Simon Caulkin in his weekly column for The Observer on 26th November 2006 summed up one of the fundamental drivers of current web innovation:

"It's not established companies that have pioneered the key businesses of the second-generation internet but geeks and customers who scorn the commercial offerings pushed at them by industry leaders and instead create new ones to meet quite different demands of interchange and self-expression."

26/11/2006

Pete Clifton

Head of News Interactive, BBC.co.uk

May 2006

Pete Clifton heads the largest online news operation in the world. BBC News Interactive enjoys the support of a worldwide network of correspondents and the incredible BBC editorial machine. Already the site tops 4 million unique viewers a day, but now they are changing their publishing model to embrace convergence and user generated content. With the BBC's behaviour able to influence the UK online media market, all eyes are on London's White City to see how the new services perform.

Download the article (right-click and select save/download)

Join the news service so you hear about future reports (include your company details and areas of interest)

21/05/2006

Antoine Clement

General Manager for Digital Media, Elle.fr

May 2006

For sixty years Elle's magazines have been media icons. With a new enthusiasm they're embracing the web, and they're taking on board the new models of publishing. With 39 editions and 20 websites, Clement's brands have come a long way from a single media proposition. But only continued innovation will let them succeed in an increasingly challenging online market.

Download the article (right-click and select save/download)

Join the news service so you hear about future reports (include your company details and areas of interest)

20/05/2006

Vince Broady

Founder, GameSpot.com

May 2006

Vince Broady is a legend in the world of online game playing. He set up the GameSpot.com network ten years ago that unites computer games fans worldwide. We caught up with him in London at the launch of their UK site and discovered how the early adopters in the online games industry are setting a blueprint for much wider digital publishing and marketing.

Download the article (right-click and select save/download)

Join the news service so you hear about future reports (include your company details and areas of interest)

19/05/2006

Joi Ito

The veteran business columnist's remarks echo those in a recent post from VC and entrepreneur Joi Ito:
"I personally think that people are trying to build Bubble 2.0 on top of Web 2.0. Instead of becoming a platform for the future of the Web, it's possible that Web 2.0 is becoming the platform for the short-term future of greedy people. However, I do think that it is important to understand that the recent success and surge in innovation on the Web is due to a semi-new set of principles. Part of the principles are a return to fundamental principles. The innovation on the Web and the Internet is driven by what David Weinberger has called "Small Pieces Loosely Joined" - a network created by small groups working together around open standards. It is and was a community of people and projects trying to connect to each other."

19/05/2006

Craig Newmark

Founder CraigsList.org

December 2005


Craig Newmark set up his list of local web listings in San Francisco in 1995. Run from the his garage on shoestring budgets, CraigsList is the story of a dotcom success that has spawned offshoots in 175 cities across 35 countries, and audience traffic that matches Amazon. It's left regional newspaper executives reeling, and forced many analysts to question the future of local press.

Download the article (right-click and select save/download)

20/12/2005

Other tags

Digital Intelligence tag list:

Copyright ©2000-2017 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy