Digital Intelligence

Entries from Digital Intelligence tagged with "webcredible"

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Brits 'use only 4 mobile apps regularly'

UK consumers use only four mobile apps regularly, with the most popular ones becoming part of a user's daily routine, according to new research. The study, from user experience agency Webcredible, found that the apps used most frequently are for useful, practical purposes such as journey planning, searching for locations, booking tickets or finding voucher deals. The most successful apps were those that had become part of a user’s daily routine.

15/08/2012  |  Full story...

Virgin Atlantic overtakes British Airways in travel website usability

As the possibility of industrial strike action looms over its customers this summer, Virgin Atlantic is faring better online, making significant improvements to its website and mobile app to replace its strike-hit competitor, British Airways, at the top of the travel website usability stakes, according to a new study.

The 2011 Flights Online Report from user experience consultancy, Webcredible revealed that with an overall score of 82 per cent, Virgin Atlantic has, for the first time wrestled the top spot from British Airways, which scored 80 per cent on its website usability this year.


14/07/2011  |  Full story...

Guardian website tops UK newspaper usability table

The Guardian has been named most user-friendly news provider, surpassing other popular UK news providers including The Sun, Daily Mail and Daily Telegraph, according to a new study.

18/05/2011  |  Full story...

Over half of Brits go online with their mobiles

New research from Webcredible has found that 52% of UK mobile phone users now access the internet using their phones. 39% of mobile internet users mostly go online to use email, while 16% mostly use their phones to access social networking sites. Just under 16% predominantly use their phones online to download ringtones. This contrasts with a previous study from 2007 which found that 43% of mobiles phone users went online to download ringtones, 21% accessed email and social networking didn't even register.
Webcredible:, 13/05/2009


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