Digital Intelligence

Entries from Digital Intelligence tagged with "wechat"

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Global messaging app trends: 16% rise in one year

An extra 243 million mobile phone users worldwide will start using mobile messaging apps this year, with Facebook Messenger and WeChat leading the way, according to new research.

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31/07/2017  |  Full story...

Tencent tops Alibaba as China's biggest tech company

Tencent, the owner of popular social messaging app WeChat, overtook e-commerce giant Alibaba to become China's most valuable technology company on Thursday.

19/08/2016  |  Full story...

Social media trends in 2015: SnapChat soars as Periscope pirates plunder pay TV

Would you pay $750,000 for a single self-destructing ad? That was the estimated cost of a day-long ad on SnapChat- but with new data suggesting the chat app's video views are rivaling Facebook, it could be money well spent. As part of our review of the year, we look back at the key trends that shaped social media marketing in 2015, including the Google+ reboot, China's social surge and the phenomenon that was #TheDress.

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09/12/2015  |  Full story...

KLM engages Chinese customers on WeChat

KLM Royal Dutch Airlines has launched a customer service channel on Chinese social network WeChat via Salesforce Service Cloud, in partnership with Nexmo.

29/10/2015  |  Full story...

China digital trends in 2015: Huge shift to mobile as growth slows

With China's economic troubles making headlines this month, how is its digital sector doing? A new report indicates that Internet take-up is slowing in the country as the mature market approaches saturation point, with nearly 90% of the country’s web users coming from mobile devices.

08/09/2015  |  Full story...

WeChat-owner Tencent buys stake in rival Kik

Popular chat app Kik has secured $50m funding boost from Chinese web giant Tencent, owner of rival social media apps WeChat and QQ.

19/08/2015  |  Full story...

Chinese consumers spend 40 minutes a day reading WeChat messages

The average Chinese adult reads news and other material on smartphone app WeChat twice a day, for a total length of more than 40 minutes, according to new research.

06/05/2015  |  Full story...

Cognac brand Rémy Martin uses WeChat for China push

Rémy Martin has partnered with the Chinese social media giant WeChat on its first advertising initiative.

20/04/2015  |  Full story...

WeChat Vs WhatsApp: Battle of the chat apps (infographic)

Chat apps have become hugely popular in recent years, with Facebook-owned WhatsApp and China-based WeChat becoming the places for people to chat on their mobiles while avoiding SMS charges. This infographic charts the success of the platforms and compares the marketing efforts of both.

19/03/2015  |  Full story...

WeChat tests ads: Coke and BMW first to sign for Chinese WhatsApp rival

WeChat is testing ads with BMW and Coke among the first brands appearing on users phones, as China's most popular social networking app explores ways to monetise its huge user base.

28/01/2015  |  Full story...

Chinese web giants team up for $813m ecommerce deal

Chinese entertainment firm Dalian Wanda (owner of the AMC cinema chain) is reportedly set to make a massive move into ecommerce via a partnership with Tencent and Baidu.

28/08/2014  |  Full story...

WhatsApp biggest chat app in world with 600m users

WhatsApp’s user-base has now been increased to 600 million, as the Facebook-owned chatapp stroms ahead of LINE and WeChat as the most popular chat app in the world.

28/08/2014  |  Full story...

WeChat adds virtual payments to messaging app

WeChat has updated its mobile messaging app with a feature that lets users to make money transfers to one another by generating a unique QR code.

27/08/2014  |  Full story...

WeChat adds virtual payments to messaging app

WeChat has updated its mobile messaging app with a feature that lets users to make money transfers to one another by generating a unique QR code.

27/08/2014  |  Full story...

WeChat rivals WhatsApp with 396m monthly users

Tencent has announced that its mobile messaging app WeChat ended the first quarter of 2014 with 396 million monthly active users, as its expansion beyond China continues.

19/05/2014  |  Full story...

Pepsi ‘brings happiness home’ for Chinese New Year on WeChat

During the lunar new year period, Chinese people send good wishes to friends and family. This case study looks at how PepsiCo, as part of a huge annual holiday campaign called "Bring Happiness Home," gave the tradition a twist.

29/01/2014  |  Full story...

Mobile trends: Text messages fall in 2013 as chat apps rise

The number of text messages being sent in the UK has fallen for the first time ever as more people turn to Whatsapp and iMessage, according to new research looking into mobile trends.

13/01/2014  |  Full story...

Top 10 instant messaging apps in the world (infographic)

The use of WhatsApp, WeChat, Line or SnapChat is booming all around the world. Social media agency KRDS, has produced this infographic on the top 10 messaging apps today, along with their features and their marketing potential.

16/12/2013  |  Full story...

Social media trends in 2013: Chat apps and Chinese platforms rising stars of the year

Twitter IPO could make the micro-blogging platform a serious Facebook rival for advertisers… if it can make the most of its live event–orientated audience data.

Chat Apps stole the headlines from the larger players this year, with WhatsApp, SnapChat and WeChat all getting audience figures that brands cannot ignore

Chinese Social Networks are begining to expand to western markets, bringing with them huge user numbers and targeted demographics.

09/12/2013  |  Full story...

24 most popular social networks in the world

This chart shows the top 24 social networks by global monthly active users. Facebook leads with almost 1.2 billion monthly users. Interestingly, the list features many region specific social networks such as Qzone, a China-based social networking site, which ranked third with half a billion monthly active users.

24 most popular social networks in the world. This chart shows the top 24 social networks by global monthly active users. Facebook leads with almost 1.2 billion monthly users. Interestingly, the list features many region specific social networks such as Qzone, a China-based social networking site, which ranked third with half a billion monthly active users.

21/11/2013  |  Full story...

Teens ditching Facebook for WhatsApp- report

Facebook is reportedly seeing a decrease in its daily users, especially teens, who have started to prefer mobile messaging apps like WhatsApp, SnapChat and WeChat, over the social networking giant.

13/11/2013  |  Full story...

Top 24 social networks worldwide: Facebook, YouTube and Qzone lead the way

Facebook and YouTube are the most popular social networks in the world, followed by China’s Qzone and Sina Weibo, according to a new report.

31/10/2013  |  Full story...

Chinese WhatsApp rival WeChat gets 100m international users

China-based mobile chat app WeChat has reached 100 million registered international users, after doubling its user base in last three months, as the firm looks to rival WhatsApp on the global stage.

21/08/2013  |  Full story...

WhatsApp gets 250m active users- becomes one of the biggest global messaging platforms

Chat app WhatsApp is now attracting more than 250 million active monthly users, making it one of the largest communications platforms in the world, according to a news report.

26/06/2013  |  Full story...

Social media in China: Top 6 social networks

For the international marketer, China represents one of the largest digital audiences in the world. With over 550m now online, 400m connecting via mobile, and over 300m on social media in China, the digital audience is growing fast. This article looks at six key social networks in China.

28/11/2012  |  Full story...

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