Digital Intelligence

Entries from Digital Intelligence tagged with "wpp"

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GroupM launches new viewability standards with Unilever and Shell

WPP-owned advertising firm GroupM has rolled out new viewability standards, requiring a display ad to be 100% in view for at least one second, backed by key clients such as Unilever, Campbell Soup Company, Shell, Subway and Volvo Cars.


29/08/2017  |  Full story...

WPP sees sales fall as global uncertainly bites

Global ad giant WPP has seen sees sales fall as "increasing social, political and economic volatility" lead to big consumer brands cut marketing spending.


24/08/2017  |  Full story...

Unilever and WPP invest $15m in digital ad creative platform

Creative management platform for digital advertising Celtra has received a $15m investment round, led by Unilever Ventures and WPP.


19/07/2017  |  Full story...

The great Cannes debate: Film and sports marketing in a digital world

The Cannes Debate is a regular highlight of the festival, and this year it featured giants of marketing, film and sports looking at the role of commercial creativity in an ever-more digital world.


28/06/2017  |  Full story...

Is Cannes Lions too big? Publicis quits next year (and WPP may follow)

Is Cannes Lions becoming too big for its own good? As the festival closes for another year, ad giant Publicis Groupe shocked the marketing world by declaring it would pull out of the event next year.


26/06/2017  |  Full story...

WPP cites “Brexit anxiety” as UK growth slows

Advertising giant WPP has warned "the first signs of Brexit anxiety" are starting to show as the company reported slowing revenue growth in the UK.

01/11/2016  |  Full story...

The seven types of Christmas shoppers [INFOGRAPHIC]

WPP's programmatic company, Xaxis, has created an infographic identifying the seven types of shoppers this Christmas.

20/10/2016  |  Full story...

Big brands unite to tackle ad blocking

Some of the world’s biggest brands, including Google, Facebook, Procter & Gamble, Unilever, the World Federation of Advertisers, Group M and the Interactive Advertising Bureau, have joined forces to tackle the reasons behind ad blocking.

20/09/2016  |  Full story...

WPP profits up 15% as global marketing confidence grows

Ad giant WPP saw its profits grow 15% to £769m ($1bn) in the six months ended June 30.

24/08/2016  |  Full story...

China’s economic woes don’t phase WPP

The world’s biggest advertiser, WPP, remains an ‘unabashed’ bull about China despite slowing growth in the world's second biggest economy causing market jitters.

08/09/2015  |  Full story...

BuzzFeed strikes global ad deal with WPP

BuzzFeed has struck a partnership with WPP, in a deal that will give Martin Sorrel’s ad access to its proprietary data platform for tracking social content.

28/08/2015  |  Full story...

Cannes Lions 2015: Highlights from Day Four

The fourth day at Cannes Lions 2015 featured sessions from Sir Martin Sorrell, R/GA, Julia Louis-Dreyfus and Kim Kardashian West. Catch up on the key moents in this highlight reel below.

26/06/2015  |  Full story...

WPP, Snapchat and Daily Mail form ad agency ‘TrufflePig’

WPP, Snapchat and the Daily Mail newspaper has formed a new agency that will create online brand-sponsored video and print content to cash in on some of the projected $544bn in media ad spending.

24/06/2015  |  Full story...

Web stat firms Kantar and ComScore join forces

ComScore has formed a strategic alliance with Kantar outside of the US, in a financial deal that will see the two combine their products and relationships.

13/02/2015  |  Full story...

Unilever first brand to adopt WPP global planning tool

Unilever has become the first brand to use a new global planning tool from WPP, designed to provide monitor cross-device consumer behaviour and media consumption.

26/09/2014  |  Full story...

Unilever scoops top marketing awards at Effies

Unilever, Coca-Cola, WPP and BBDO Worldwide have been named the most effective marketers in the world, according to Effie Worldwide.

30/06/2014  |  Full story...

Cannes Lions Day Six: P&G and Martin Sorrell talk ad creativity

Day six of Cannes Lions featured some of the biggest players in digital marketing, including Procter and Gamble's global brand building officer Marc Pritchard; WPP's Sir Martin Sorrell, Twitter's Dick Costolo and Viacom's Philippe Dauman. Also, a special look at McDonald's advertising with speaker's including McDonald's Matt Biespiel, TBWA's Rob Schwartz and Leo Burnett's Mark Tutssel. Watch the video highlights below.


Publicis-Omnicom $35bn merger collapses- win for WPP?

In a boost to rival WPP, the $35bn (£20bn) merger of Publicis and Omnicon to create the world's biggest advertising company has collapsed, the companies have confirmed.

12/05/2014  |  Full story...

Unilever ties with WPP for multi-channel shopper marketing tools

WPP has struck a deal with Unilever in the US, that will see the ad giant provide customised shopper marketing tools for the FMCG brand.

19/02/2014  |  Full story...

Digital advertising trends in 2013: The year of big data and micro-targeting

Real time bidding platforms soar as advertisers finally utilise big data for micro targeting

Major retailers eBay and Amazon are becoming powerful ad networks using their vast amounts of user data harvested from their customer's buying habits

Marketing giants WPP and newly formed Publicis Omnicom Group put the squeeze on smaller agencies, while major brands ramp up spend on digital

11/12/2013  |  Full story...

Facebook appoints first UK boss

Facebook has hired former MEC boss Steve Hatch as its first regional director for the social network in the UK and Ireland.

11/11/2013  |  Full story...

Digital Intelligence August 2013

Digital Strategy data - Digital Intelligence August 2013

Most social strategies are no longer working. Facebook's filtering of posts has switched the platform to a paid channel, and now investigations in the UK reveal the extent of fake fans. Viral marketing is failing to travel without paid promotion, and although the audiences of YouTube and Facebook look massive, most businesses find real engagement with their content is tiny.

From China to the USA, Russia to South Africa - our strategists have seen the same patterns everywhere this month as we strengthen the digital strategies of global brands. Other stories we've been tracking:

- Path to purchase: New research on how digital impacts sales
- Digital ad budgets: P&G's big switch in the US
- New production tools: Why the DoubleClick tool for publishing rich media ads should cut agency costs

New advanced training courses are now in place for all main digital disciplines, so if your teams need a recap, then simply mail us back.

Read August 2013

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Martin Sorrell: WPP to generate 40% of business from digital over 5 years

Marketing giant WPP is aiming to generate 5-40% of its business from digital sources and fast-growth markets, chief executive Martin Sorrell has announced.

14/08/2013  |  Full story...

Bigger than WPP: Omnicom and Publicis merge to take on Google in digital ad battle

France's Publicis and America's Omnicom have merged to create a marketing company bigger than WPP, vowing to take on Google in the battle for online ad revenues.

30/07/2013  |  Full story...

Cannes Lions 2013 winners: ‘Dumb Ways to Die’ scoops top awards

Ad agency Mccann’s Dumb Ways to Die became the most awarded ad in the history of the Cannes advertising festival, with its offbeat public service announcement for Metro Trains Melbourne finishing the festival with 32 Lions, including five Grand Prix awards, 18 gold, three silver and six bronze.

24/06/2013  |  Full story...

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