Digital Intelligence

Entries from Digital Intelligence tagged with "wpp group"

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Martin Sorrell: WPP spent $2bn on Google, $400m on Facebook in 2012 (video)

In this video interview with the Financial Times, WPP CEO Sir Martin Sorrell provides insights into how the ad giant invested on digital channels during 2012. Speaking to the FT, the WPP boss gave his thoughts on growth in online advertising.

Watch the video from the FT below:

11/12/2012  |  Full story...

WPP buys UK ad agency Fortune Cookie

Global ad giant WPP has bought Fortune Cookie, one of the UK’s longest running independent digital marketing services agencies.

03/08/2012  |  Full story...

Top Chinese mobile marketing firm Madhouse launches in India

Madhouse, China’s leading Mobile Marketing Company has launched in India, in partnership with global ad giant WPP. Madhouse offers brands mobile solutions across the spectrum of paid, owned and earned media on smart phones and tablets.

17/02/2012  |  Full story...

Sorrell hints at WPP's return to UK after Budget tax cuts

Advertising giant WPP has said it is likely to switch its headquarters from Dublin back to the UK after UK chancellor George Osborne slashed corporation tax in last week’s budget. WPP boss Sir Martin Sorrell revealed that the announcement of a greater than expected reduction and reforms to levies on profits collected overseas had tempted the firm to reverse its move to Ireland.


28/03/2011  |  Full story...

I-Level confirms liquidation as 18 Jam staff join Engine

I-Level has gone into liquidation after failing to find a buyer, with communications agency Engine becoming the first firm to buy part of the one-time leading UK digital agency. The decision follows a dramatic winding down of the business following private equity firm ECI placing it into administration last week.

More than 90 jobs are believed to have been made redundant, and the closing down of the agency will have a knock-on negative effect for a number of high profile media owners. This includes Google, Yahoo and Microsoft, along with mobile operator Orange, who were working with the agency on various projects.

Corporate restructuring specialists, Zolfo Cooper have been confirmed as Administrators to I-Level. Joint Administrators Alastair Beveridge, Deborah King and Stuart Mackellar have finalised the successful acquisition of the company’s social media unit – ‘Jam’ – to communications agency, The Engine Group. It is understood that 18 I-Level employees will transfer across in the purchase.


12/05/2010  |  Full story...

Over 100 jobs in doubt as I-Level goes into administration

I-Level, one of the UKs largest independent digital marketing agencies, has gone into administration after losing a large contract for government advertising. It is estimated that around £40m, or two-fifths, of I-Level’s revenues came from the Central Office of Information until earlier this year. However, despite teaming up with media agency Starcom to tender for the renewed contract in February, the COI awarded its business to WPP’s GroupM.

The agency, led by co-founder Andrew Walmsley and group chief executive Stephen Rust, has now called in Zolfo Cooper as administrator after suffering cashflow problems resulting from the loss of the contract. The administrators hope to sell the business as a going concern.


05/05/2010  |  Full story...

WPP starts hiring again- with a digital focus

Marketing services giant WPP has begun hiring staff again, with a focus on its digital division and Asia markets. The move comes after WPP slashed nearly 14,000 staff last year as part of a cost cutting drive to counter to ad downturn.

Group CEO Sir Martin Sorrell hopes WPP will do better than flat revenue growth this year but has budgeted conservatively after being "once bitten, twice shy" on forecasts in 2009. The company has said that digital services will make up two-thirds its revenues in “three or four years” and that it expects 2010 to be a stable year. WPP reported an 11 percent drop in profits to £663 million ($1 billion) after a “brutal” 2009 and a particularly low second quarter. New media sales accounted for 27% of the advertising and marketing group’s revenues, or $3.6 billion.


08/03/2010  |  Full story...

WPP sees advertising outlook ‘less worse’

Advertsing giant WPP saw its third-quarter sales fall 8.7% compared to last year, but has seen an improvement on the previous quarter. Excluding the impact of acquisitions and currency fluctuations, sales fell by 10.5 percent in the second quarter, the company said. It described conditions as "less worse" in the three months to September. WPP owns advertising agencies including Ogilvy & Mather, Young & Rubicam and JWT. "There is little doubt that consumer and corporate confidence has recovered somewhat from the panic levels of the fourth quarter of 2008 and first quarter of 2009," it said in a statement.


02/11/2009  |  Full story...

WPP buys 24/7 Real Media

24/7 Real Media has agreed to be bought by WPP Group for $649m (£328m) in a deal set to close in Q3, writes Netimperative. The move follows similar recent acquisitions in the industry including Google's purchase of DoubleClick and Yahoo's purchase of Right Media. WPP's Chief Executive Martin Sorrell told Reuters that the firm considering further purchases of small to medium-sized digital advertising companies.
From Netimperative:,18/05/2007
24/7 Real Media:


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