Digital Intelligence

Entries from Digital Intelligence tagged with "xbox"

25 result(s) displayed (1 - 25 of 70)

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D&AD winner: Microsoft adaptive controller brings gaming to everyone

Developed in partnership with the accessibility community, the Xbox Adaptive Controller enables gamers to customise their controller set-up in a manner that works best for them. The campaign won a prestigious D&AD award.


05/06/2019  |  Full story...

Marketing through gaming: Anzu expands into programmatic advertising for consoles, a blended in-game advertising platform, has appointed a new CEO, Itamar Benedy along with a new programmatic ad solution for games consoles, offering a new channel for marketing through gaming.

Anzu expands into programmatic advertising for consoles

25/04/2019  |  Full story...

Doritos launches Xbox campaign with influencers

Oath has teamed up with Doritos to launch a content partnership: #PLAYBOLD on Xbox to coincide with the launch of the new Xbox One X console.


10/11/2017  |  Full story...

US gamers switching on to virtual reality

Gamers in the US are more likely to buy a VR device than mainstream counterparts, according to new research.


21/06/2017  |  Full story...

TVPlayer focuses on games consoles, initially with Xbox launch

UK-based streaming service TVPlayer is now available to download on Xbox One and Xbox One S games consoles.


10/04/2017  |  Full story...

Xbox opens ‘The Mall’: Virtual shopping centre and changing room

Micrsoft has launched ‘The Mall, a new shopping platform for the Xbox One games platform that lets people “try on” their favourite outfit.

09/12/2015  |  Full story...

Microsoft accepts bitcoin payments on Xbox and phones

Microsoft has started accepting payments made using bitcoins to add funds to Microsoft accounts that can then be spent on a variety of Microsoft services.

15/12/2014  |  Full story...

Microsoft creates room-based gaming technology

Microsoft has revealed a prototype gaming system that turns any room into an interactive, augmented reality display.

Watch a demo video showing Room Alive here:

08/10/2014  |  Full story...

New Sony smartphone streams PS4 games

Sony has launched its latest range of smartphones and tablets, capable of streaming PlayStation 4 games, as mobile and console gaming slowly begin to merge.

Watch this promo video for the Z3 here:

05/09/2014  |  Full story...

Hackers hit gaming sites: Playstation, Xbox and World of Warcraft sites affected

Some of the biggest online gaming networks have been hit by hackers claiming to be linked to the jihadist group Islamic State, affecting Sony’s Playstation Network, Microsoft's XBox Live, Blizzard's and Grinding Gear Games.

26/08/2014  |  Full story...

Hashtags to replace TV commercials? Xbox One adds Twitter trends to TV listings

In one fell swoop, Microsoft has become Twitter's biggest interactive TV partner. Xbox One is adding a raft of new apps including Twitter and Vine, as Microsoft gets serious about social TV integration on its next generation console.

Watch this video explaining how the Twitter integration works below:

05/06/2014  |  Full story...

Elder Scrolls goes online: The new World of Warcraft? (infographic)

As popular fantasy game Elder Scrolls launches its first online version today, this infographic from creator Bethesda looks at some stats and facts about the game that could be the next World of Warcraft.

04/04/2014  |  Full story...

The rise of console-free gaming: OnLive ditches rentals for Steam synced gaming

OnLive, the service that allowed users to buy and stream videogames via the cloud, has relaunched with a new business model.

07/03/2014  |  Full story...

PlayStation unveils ‘console-free’ cloud gaming

Sony has unveiled ‘Playstation Now’ a cloud gaming service that lets users play console quality games via a web connection- and without the need for an actual console.

Watch the full, hour-long presentation below:

08/01/2014  |  Full story...

Gaming and app trends in 2013: Next gen console battle hints at future of entertainment

Microsoft and Sony locked in battle for consumer’s living room with latest next-gen consoles going far beyond gaming- but new players such as the Steam Box and Ouya target hardcore and casual gamers

App gaming is now sells more than handheld consoles- as mobile and console experience starts to merge

Marketing through gaming becomes more lucrative, with rise of freemium apps generating dual revenue from purchases and ads

17/12/2013  |  Full story...

Social media console wars: PS4 getting 40% more comments than Xbox One

There is 40% more online chat about the PS4 than about the Xbox One, according to research by social listening platform Synthesio.

02/12/2013  |  Full story...

Digital Intelligence November 2013

Digital Strategy data - Digital Intelligence November 2013

Big developments in mobile and social are creating new ways you can reach people in 2014. Integration of retail into digital gets a boost as Pinterest opens up to retailers, and Google starts tracking in-store consumer behaviour.

What does it mean for your brand or market in 2014? Simply contact us with your questions to get practical tips from the digital strategists.

The digital channel mix changed massively in 2013, leaving many businesses using outmoded approaches in paid, owned and earned media. We can help keep you on track.

Read November 2013

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Xbox One gets global launch as console battle begins

Microsoft's next-generation console, the Xbox One, has gone on sale in the UK as the pre-Christmas battle with Sony’s Playstation 4 gets underway.

Watch this report from the BBC below:

Get Adobe Flash player

22/11/2013  |  Full story...

PS4 breaks records with 1m first-day sales

Sony’s PS4 has gone on sale it the US, becoming the fastest selling console ever, breaking first day sales records ahead of rival Xbox One launch next week.

Watch this launch video from the Daily Telegraph below:

18/11/2013  |  Full story...

Case study: Persil targets digital mums with ‘mighty’ personalised stories for kids

In September 2013, Persil worked with TMW to support the launch of its new ‘Small and Mighty’ range. To support the launch of the new Persil created ‘Be Mighty’, a digital campaign featuring a series of animated and interactive online story books for children. This case study looks at how the detergent brand made smart use of its brand image and target audience to come up with a cutting edge digital campaign that delivered a lasting impact on consumers.

25/10/2013  |  Full story...

Online gaming platform Steam targets 'living room' with free OS

Valve, the firm behind the popular online gaming platform Steam, is to release a free operating system as it looks to expand beyond its PC roots to appeal to ‘living room’ players in the console market.

25/09/2013  |  Full story...

Microsoft unites products under ‘One’ strategy

Microsoft is undergoing a major revamp to closer unite its various services, such as Windows, Office 365, Windows Phone, Xbox, Bing and Azure, as a ‘family’ of complimentary products marketed to consumers.

12/07/2013  |  Full story...

New boss at Zynga: Xbox chief to lead embattled social gaming giant

Zynga has appointed ex-Microsoft executive Don Mattrick as its new chief executive, as the social gaming company looks to turn around its fortunes.

02/07/2013  |  Full story...

Digital Intelligence June 2013

Digital Strategy data - Digital Intelligence June 2013

In this month's round-up, we look at advertising: Facebook's new ad formats, Amazon overtaking Twitter in ad revenue, and Google's new 'enhanced' campaigns. The continued evolution of these 3 media properties is covered in our Digital Acceleration training, so email us back if you need more.

For consumer marketers, new research on brand equity shows which brands are the winners among Generation Y, the digitally native 16-34 year-olds that are so tough to reach effectively. And there's more from Cannes, plus the latest online films that are driving the "earned" media many marketers are searching for. Stories are grouped around the big themes in digital - and full details, videos and high resolution charts on click through below.

If you'd like quick tips about what these mean for your team's plans, then simply reply back to this email for a digital strategist to send you extra advice. And with advanced in-company training programmes running in 20 countries this year, it's easy than ever to boost your team's skills.

Read June 2013

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Biggest U-turn yet? Microsoft axes DRM restrictions after web outcry

In one of the most striking examples of internet protest power yet seen, Microsoft has reversed its controversial decision to impose restrictions on pre-owned games on its upcoming Xbox One console.

20/06/2013  |  Full story...

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