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Entries from Digital Intelligence tagged with "yahoo"

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Interview: How the drinks industry is pushing back against outdated stereotypes

Yahoo Finance UK has released the next episode of “Global Change Agents with Lianna Brinded,” featuring Syl Saller, the CMO of drinks giant, Diageo. In this interview, Syl, who presides over an annual ad budget of more than $2 billion, making her one of the most influential CMOs in the world, talks about changing outdated stereotypes in ads and discussed the biggest marketing issues the industry currently faces.


23/08/2019  |  Full story...

Yahoo streams new Football Show 24/7 for World Cup

Yahoo Sport UK will bring football fans closer to the 24 teams taking place in the Women’s World Cup this summer over seven rounds with a weekly video series presented by sports journalist and broadcaster Lynsey Hipgrave.


10/06/2019  |  Full story...

Oath rolls out audio-based programmatic ad platform worldwide

Oath is launching a new programmatic audio ads platform, giving brands an automated way of optimising adverts on podcasts and streaming services.


13/11/2018  |  Full story...

Volkswagen sponsors new Yahoo Sport football video series ‘The 32’

Volkswagen is to sponsor its new Yahoo Sport football video series “The 32” that will bring football fans closer to the action in Russia this summer.


21/06/2018  |  Full story...

Shell creates global music video via Oath digital content deal

Digital content giant Oath has struck a global deal with Mediacom and Shell to take the energy brand’s “Make the Future” campaign into its next phase.


12/02/2018  |  Full story...

Top Yahoo searches of 2017: Love Island, Donald Trump and Meghan Markle

Donald Trump, the outspoken President of the United States is the most searched term by Yahoo users in the UK this year. Yahoo’s Year in Review reveals the biggest news stories, social trends and searches of 2017, taken from the billions of searches made on Yahoo Search over the course of the past year.


30/11/2017  |  Full story...

End of an era: AOL shuts down Instant Messenger AIM after 20 years

AOL is discontinuing its pioneering AOL Instant Messenger (AIM) chat platform after 20 years of service, usurped by chat apps such as WhatsApp and Snapchat.


09/10/2017  |  Full story...

Yahoo Sport kicks off weekly football show “For The Win”

Ahead of the Premier League kick off this weekend, Yahoo Sport is launching online football series “For The Win”, hosted by sports presenter Colin Murray and former Man U. and Aston Villa striker Dion Dublin.


11/08/2017  |  Full story...

Bose boosts Formula One sponsorship with Yahoo partnership

Electronics giant Bose used a branded takeover of the Yahoo Formula One hub to amplify its sponsorship of the Mercedes-AMG Formula One team, getting 154 million impressions in the process, according to a report.


16/05/2017  |  Full story...

Verizon to merge Yahoo and AOL under "Oath" umbrella brand

Verizon plans to merge Yahoo and AOL under one brand named "Oath", but the two internet giants will be able to keep their names, according to a news report.

05/04/2017  |  Full story...

Yahoo boosts store footfall for O2 through location-based mobile marketing campaign

Yahoo has struck partnership with location specialist Statiq, which will see Yahoo refine its ability to offer location-based targeted advertising for brands in the UK.


23/03/2017  |  Full story...

Yahoo text-based chatbot sets reminders and shopping lists for family

Yahoo has unveiled a new text-based chatbot, called ‘Captain” designed to coordinate logistics between family members, without needing download an app or buy extra hardware.


08/03/2017  |  Full story...

London Fashion Week 2017: Top Tumblr posts from influencers and designers

Following the glamour and excitement of London Fashion Week, which celebrities, influencers and designers got the most buzz on Tumblr?


22/02/2017  |  Full story...

Yahoo begins global content deals with major newspapers

Yahoo has inked content distribution deals with a host of premium UK publishing partners, including The Telegraph, the Guardian, The Independent, the Evening Standard and Hearst UK.


21/02/2017  |  Full story...

Yahoo enters UK Daily Fantasy Sports market

Yahoo has announced the launch of Yahoo Sport Daily Fantasy in the UK, offering sports fans one-day and one-week fantasy contests for cash prizes.


03/02/2017  |  Full story...

Yahoo sale to Verizon "delayed due to security breaches"

Yahoo's $4.8bn (£3.8bn) deal to sell its core business to telco Verizon is now not expected to be completed until the second quarter of 2017, following the revelation of two major security breaches last year.


24/01/2017  |  Full story...

Yahoo embarks on major shake-up ahead of Verizon takeover

Yahoo is undergoing a major reshuffle as Verizon takes over the embattled web giant.


12/01/2017  |  Full story...

Another Yahoo hack: 1 billion accounts hit in largest breach yet

Yahoo has announced that hackers stole data from more than one billion of its user accounts in August 2013, in what is thought to be the largest data breach at an email provider.


15/12/2016  |  Full story...

Top Tumblr trends of 2016: Kylie Jenner, Taylor Swift… and a friendly Caterpillar

Tumblr has unveiled its fourth annual “Year in Review” of top trending topics on the platform in 2016, across categories including the most popular movies, actors, actresses, albums, athletes, and more, in addition to Tumblr-native categories like memes and “ships.”


12/12/2016  |  Full story...

Top Yahoo searches of 2016: Brexit, the Olympics, and Donald Trump

Brexit, the Olympics, Euro 2016 and Donald Trump dominate online searches in 2016 in Yahoo’s annual reflection of Britain’s search habits and trends.


02/12/2016  |  Full story...

Cadbury rings in a #Cadvent Christmas with Yahoo Storytellers

Cadbury is joining forces with content studio Yahoo Storytellers to launch a content marketing campaign across Yahoo and Tumblr on 1st December to drive digital engagement for its #Cadvent Christmas campaign.

02/12/2016  |  Full story...

Boots runs body confidence campaign with Yahoo

Yahoo has partnered with Boots UK for a campaign tackling low self-esteem and body confidence among young people.

02/11/2016  |  Full story...

Nationwide debuts ‘Moneystuff ‘ Tumblr campaign

Nationwide is stepping up its efforts to reach 13-24-year-old consumers, partnering with Yahoo Storytellers for Tumblr for its ‘Moneystuff’ campaign.


10/10/2016  |  Full story...

Yahoo expands beyond London with UK regional agency boss

Yahoo has appointed James Attwater in the new role of Regional Agency Partner to focus on growing Yahoo’s advertising business in key cities outside London.

28/09/2016  |  Full story...

Biggest hack yet? Yahoo admits 500m users' data stolen in 2014

Yahoo has admitted that data from at least 500 million of its users was "stolen" during an attack in 2014, in what could be a "state sponsored" attack.

23/09/2016  |  Full story...

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