Digital Intelligence

Entries from Digital Intelligence tagged with "yell com"

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Online directory listings for small businesses – Thomson Local directories latest casualty in UK

Pressures on the print directory and magazine world continue, with one of the largest UK directories going into administration and online directory listings for small businesses take over. The UK media economy is a proven early adopter of trends that go mainstream in many other markets 2-5 years later, so this latest news will pressure the valuations of many traditional directory publishers.

16/08/2013  |  Full story...

Yell boosts local ecommerce tools with Moonfruit buy

Yell has bought DIY website and online shop builder Moonfruit for £18m as part of its ongoing strategy to become a leading provider of local eMarketplaces. Moonfruit.com was launched in 2000 for consumers and businesses to build their own sites. Customers building Moonfruit sites can add a commerce option, Facebook stores, and a mobile presence from the same platform.

Watch a video explaining how MoonFruit works here:

17/05/2012  |  Full story...

Yellow Pages book to be phased out in online shake-up

Yell is to switch its core business online, phasing out its iconic ‘Yellow Pages’ directory within four years. The move will see Yell revamp as an online hub for local businesses, as consumers increasingly look to the web for information. Yell, which employs 2,900 staff in the UK, sees 75% of its business being online within four years, compared with 25% at the moment.

Yell will also start selling services to firms registered on its site, such as loyalty schemes, marketing initiatives and computer software to help with their accounting and payment schemes to save them money on financial transactions.

15/07/2011

15/07/2011  |  Full story...

Microsoft and Yell offer online ad service to small businesses

Microsoft and Yell have partnered to offer a set of online advertising and business tool to assist small and medium sized businesses (SMBs) reach and engage consumers. Following the Yahoo! and Microsoft search alliance, Yell will join forces to offer search, mobile and local advertising solutions to small and medium businesses and to make the most of emerging business models delivered through the cloud.

Under the plans, Yell will also offer the full suite of Microsoft's SMB productivity and business software and cloud services, including Microsoft Office 365, Microsoft Dynamics CRM and emerging SMB-focused communications solutions.

13/07/2011

13/07/2011  |  Full story...

Yell buys TrustedPlaces to allow user comments for first time

Yell has acquired UK local reviews website trustedplaces.com, letting consumers recommend a local business through its Yell.com website for the first time. The combination of Yell’s database of over two million businesses with TrustedPlaces’ technology for generating recommendations from local consumers represents a major shake-up of the fast-growing local reviews market.

It will drive strong benefit to Yell’s 399,000 mainly small business advertisers, through generating additional leads and providing a richer online interaction with existing and potential new consumers. Initially, TrustedPlaces reviews will be added to Yell’s business listings, leading to full integration under the Yell.com domain.

21/05/2010

21/05/2010  |  Full story...

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