Digital Intelligence

Entries from Digital Intelligence tagged with "yougov"

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UK video trends: Brits still prefer to watch live shows on their TV

85% of people still prefer to watch TV programs on a big screen, rather than mobile, tablet or PC, according to new research from BroadStream Solutions.

18/08/2014  |  Full story...

Gaming survey: Brits go online first for game research and purchases

Online has become the place to go to learn about, research and purchase new game titles, according to a new survey of UK gamers conducted by YouGov. The study, commissioned by online ad network Tribal Fusion, suggests that, while traditional point of sale remains an important marketing element, an online campaign is increasingly crucial during launch.


21/09/2011  |  Full story...

Google+ to become second biggest social network?

Google+ could attract 22% of the US web audience3 within a year, overtaking Twitter and LinkedIn to be the second- most-used social site after Facebook, a survey found. According to a survey from Bloomberg and YouGov, Google+ has signed up 13 percent of U.S. adults and will add 9 percent over the next year.

In the same period, Facebook will lose about 2 percentage points of US adults to keep 69 percent of that population, while Twitter and LinkedIn continue to grow their portion of users.
Started in late June, Google+ is growing faster than Facebook and MySpace did in their early days.


08/08/2011  |  Full story...

The mobile wallet: an end to flashing your cash?

Will the mobile wallet sound the death knell of cash? The latest research by YouGov shows almost one quarter (23%) of people are interested in using their mobile phone instead of cash to pay for purchases. YouGov analysts expect take up of this so-called “wave and pay” technology to be rapid. This prediction is based on the findings that 10% are likely to use the service in the future. And while 5% agree that they will get the technology as soon as it's available, the vast majority - almost a half (48%) – won't be rushing to swap their real wallet for their mobile wallet.


20/06/2011  |  Full story...

Top 3 online retail mistakes: Web shoppers reveal pet hates

British consumers show little forgiveness towards poor eCommerce sites but reward those that perform well and provide them with timely, personalised offers, according to a new survey from Apptus and YouGov. The research, which surveyed 2050 UK adults online, examined customer satisfaction in a number of key areas, including retailers' promotions, recommendations, web site search, navigation and pricing.

15/06/2011  |  Full story...

British small businesses generating £36bn online annually

British small businesses are now generating online revenues in excess of £36bn a year, according to new independent research However, this only makes up 2.4% of small business turnover, where larger enterprises attribute up to 18.7% of their turnover to online channels. The study, published by online advice site, looked at how small businesses in Britain are using the Internet to save money and grow their revenues.


23/05/2011  |  Full story...

Are tablets cannibalising laptop sales? YouGov data says 'Yes'

Approximately one in twelve Tablet owners (8%) purchased a tablet instead of, or to replace a desktop computer, laptop or other computer, with 11% of Samsung Galaxy Tab and 7% of iPad owners doing so, according to new data. The research released from YouGov’s latest TabletTrack study reveals that over three quarters of tablet owners (76%) purchased a tablet in addition to a computer.

However, YouGov believes the proportion of consumers choosing to purchase tablets substituting for laptops, desktop computers and netbooks is expected. The launch of newer, cheaper tablets throughout 2011 will further boost this increase.


20/04/2011  |  Full story...

First product placement appears on UK TV

ITV show ‘This Morning’ was the first UK TV programme to feature product placement under new advertising rules last week. A Nescafe coffee machine appeared on ITV programme This Morning after the company paid a £100,000 fee.

The three-month deal is the first instance of product placement on a British show since television regulations were relaxed. Viewers watching shows featuring product placement will now see a P logo appear before the show to alert them.


07/03/2011  |  Full story...

British holiday-planners ‘drowning in sea of online research’

Two thirds of online Brits (67%) are now using the Internet to research, source and plan their holidays both here in the UK and abroad, according to the latest research from Memonic, the free web based note-taking software company, and YouGov. The research, conducted online by Memonic and YouGov, found that only 15% of British travellers now use travel agents to research their holidays.

Dorian Selz, CEO of Memonic stated: “According to ABTA itself, over three quarters of the UK workforce holidayed in the 12 month period to September 2010. UK workers also took an average of 3.2 holidays; two in the UK and 1.2 abroad! Our research has found that 74% of online Brits that research holidays online are spending anywhere from at least two hours upwards researching each holiday online, with 20% spending 8 or more hours, the equivalent of an entire working day, conducting research.”

28/01/2011  |  Full story...

Londoners most social Brits

Over half of Londoners are now using social networks, according to new research by YouGov, writes Brand Republic. The study, commissioned by Garlik, also found that over 4m British internet users also now go online to write or contribute to blogs. With 51% London was the region with most social networkers, followed by the South East (48%). London also scored highly for online banking, with 85% of those in the capital running their accounts online, followed by the North East (82%) and the East Midlands.
Overall, UK traffic to social networks rose 153% from December 2006 to September 2007 according to Hitwise. In September 2007 1 in 20 visits to websites in the UK was to a social networking site. By the same month had grown to become the UK's fifth most visited URL (having increased its share 30-fold year-on-year). Facebook is also the UK's fifth most popular departure point for traffic to other websites.
The figures are even more significant in the light of comScore's latest research which found that the UK has the highest rates for social network usage in Europe. According to comScore social network sites had 24.9m unique visitors from the UK - equivalent to 78% of the UK's total online population. In August British internet users averaged 5.8 hours/month visiting such sites (with 23.3 visits/person). French users averaged 2 hours/month (on 16.8 visits/person) and German users averaged 3.1 hours/month (on 13.8 visits/person). In total Europe had 127.3m unique visitors to social networks in August, representing 56% of Europe's online population.
From Brand Republic:, 08/11/2007


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