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Entries from Digital Intelligence tagged with "youtube"

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YouTube faces fan backlash over 2018 ‘Rewind’ video

YouTube’s annual recap video, showcasing some of the most popular influencers on the platform, has come under fire this year becoming the second-most disliked video in the website's history.

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12/12/2018  |  Full story...

Germany: Digital video growing faster than expected

With more content available than ever before, the number of Germans watching digital video is surpassing expectations, with YouTube used by more than 50% of the population.

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11/12/2018  |  Full story...

Top 20 virals of 2018: Tide pods, rang-tans and naked Swedes

From fake movies to dog selfies, 2018 marked another big year for video viral marketing case studies. Personalised ads, pranks and long-form storytelling were key themes this year. To round off the year, our team has assembled 20 standout virals from around the world for your viewing pleasure...

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05/12/2018  |  Full story...

YouTube launches ‘Pods’: Skippable back-back video ads

YouTube has announced a new ad format called ad pods, which are served on longer form content and stack two skippable ads back-to-back.

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29/11/2018  |  Full story...

US social media trends: YouTube and Instagram gaining ground on Facebook

Most people in the US use YouTube and Instagram more in 2018 than 2017, outperforming other channels such as Facebook, while women tend to use social media more frequently than men, according to a new survey.

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18/10/2018  |  Full story...

Has YouTube per-view revenue peaked?

Only three years ago Multi-Channel Networks (MCNs) were being snapped up by traditional broadcasters for huge sums, but their fortunes are changing according to new research.

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15/10/2018  |  Full story...

Netflix now accounts for 15% of global internet traffic

Netflix is consuming 15% of the global internet’s traffic, ahead of YouTube, according to new research.

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08/10/2018  |  Full story...

Google metrics: YouTube and display ads get MRC approval

Google has announced new Media Rating Council (MRC) accreditations across Google advertising products, including Google Ads, Google Marketing Platform (specifically Display & Video 360 and Campaign Manager), and Google Ad Manager.

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04/10/2018  |  Full story...

In case you missed it: The 10 big stories in content marketing

From native ads to virtual reality, marketers have more channels to reach people than ever before. This bite-sized review looks back at some of the biggest content marketing stories including YouTube’s new adaptable mobile ads, Facebook’s new video platform and why brands shouldn’t be scared of using Instagram Stories...

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20/09/2018  |  Full story...

New YouTube vertical video ads adapt to mobile orientation

YouTube has announced the new vertical video ads now available for TrueView and Universal App campaigns that will ‘seamlessly adapt’ to horizontal and vertical formats depending on how the viewer is holding the phone.

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14/09/2018  |  Full story...

Influencers go mainstream: YouTube star Joe Sugg on BBC’s Strictly

Influencer marketing has become big business in recent years, particularly in reaching a younger audience, but one YouTuber looks set to bridge the demographic divide by taking part in primetime TV show ‘Strictly’ on the BBC.

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07/09/2018  |  Full story...

Facebook takes on Netflix and YouTube with ad-funded video platform

Facebook has launched its much-anticipated video streaming platform ‘Facebook Watch’ worldwide, after an initial launch in the US last year.

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30/08/2018  |  Full story...

Facebook traffic plunges as people flock back to YouTube- study

Facebook has been losing US users over the last two years as they flock to rival services such as YouTube, according to new research.

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14/08/2018  |  Full story...

Mars pulls all ads from YouTube amid drill music controversy

Mars has removed all advertising from YouTube after the confectionery firm's ads appeared alongside drill music videos on the streaming platform, which have been linked to violent crime in London.

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07/08/2018  |  Full story...

Hate content ban: YouTube, Facebook, Spotify and Apple clamp down on Infowars host

Online media giants including Google and Facebook are to restrict content from Alex Jones, a right wing political pundit, and his blog Infowars, for breaching their guidelines in a move against "hate content".

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07/08/2018  |  Full story...

Global online video viewing to exceed an hour a day in 2018

Global consumers will spend an average of 67 minutes a day watching online video this year, up from 56 minutes last year, according to new research.

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16/07/2018  |  Full story...

Google gives advertisers new AI-powered ad tools

Google has launched a suite of ad-buying tools that will let machines instead of humans fine-tune ads and determine where they should run.

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12/07/2018  |  Full story...

Cannes 2018: The 10 biggest YouTube ads since last year’s festival

With Cannes Lions 2018 on the horizon, YouTube has released a special edition Cannes YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival.

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12/06/2018  |  Full story...

YouTube is now the go-to platform for football fans

YouTube has become the premiere global online destination for football, giving fans behind-the-scenes access to their favourite teams and access to must-see matches.

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25/05/2018  |  Full story...

YouTube takes on Spotify with ad-funded music streaming service

YouTube is launching a 'freemium' music streaming service including both videos and audio tracks, in a bid to compete with Spotify and Apple Music.

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18/05/2018  |  Full story...

YouTube ads come to the living room: new ad formats target TV ‘cord-cutters’

YouTube is now letting advertisers buy YouTube ads specifically for viewers watching on TV screens, in a bid to grab a larger share of traditional TV ad budgets as more people watch internet video on a TV screen.

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01/05/2018  |  Full story...

YouTube deleted over 8 million 'bad' videos in 3 months

YouTube's first three-monthly "enforcement report" has revealed that the video sharing site deleted 8.3 million videos between October and December 2017 for breaching its community guidelines, with machines doing most of the work.

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24/04/2018  |  Full story...

YouTube TrueView ad formats now bought on reach

With greater pressure on effectiveness of media buying, YouTube TrueView skippable short ad formats can now be bought on a reach basis.

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09/04/2018  |  Full story...

75% of US advertisers ‘already using influencer marketing’- report

US advertisers are so enamoured with influencer marketing that a full 75% of their companies currently employ the discipline and almost half (43%) are planning to increase their spending on it in the next 12 months.

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05/04/2018  |  Full story...

YouTube gives brands search-based targeting tool

YouTube has launched a new search-based targeting option on that combines the ability to select from the top 5% of channels and then target viewers who have also Googled relevant products.

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15/03/2018  |  Full story...

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