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Entries from Digital Intelligence tagged with "youtube"

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Top 17 viral video ads of 2019: Guac dances, black holes and the return of Ridley Scott

From guacamole dances to Fortnite fridge destruction, 2019 marked another big year for video viral marketing case studies. Gaming, Tik Tok and brand purpose were key themes of the most popular ad content. To round off the year, we have assembled 17 standout virals from around the world for your viewing pleasure...

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09/12/2019  |  Full story...

YouTube creates new ‘edgy’ adult content ad category for brands

YouTube is letting advertisers interested in “edgier content” to run ads next to such videos on its platform, as it looks to address brand safety fears.

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26/11/2019  |  Full story...

Shutterstock launches music subscriptions for content creators

Shutterstock is announcing an unlimited music subscription priced at £129 a month, aimed at YouTubers, social media managers and podcast producers who can now license tracks as needed without worrying about the total price tag.

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21/11/2019  |  Full story...

The battle for web TV: Can Disney and Apple topple YouTube and Netflix?

The global battle for direct-to-consumer video supremacy is shaking up, with big new players such as Disney and Apple TV+ entering the fray. New research looks into the global landscape for the future of video.

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11/11/2019  |  Full story...

YouTube shopping ads expand to mobile app

Google is expanding its network of shopping ads to the YouTube mobile app as it looks to take on Amazon in the growing ecommerce ad sector.

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06/11/2019  |  Full story...

YouTube launches AR make-up Masthead to brands

YouTube has launched an augmented reality letting viewers virtually try on makeup while following along with YouTube creators using front-facing smartphone cameras.

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16/10/2019  |  Full story...

YouTube takes masthead ads to TV screens

YouTube is rolling out large size masthead ads for TV screens, offering brands prominent placement within its TV app.

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23/09/2019  |  Full story...

YouTube to phase out exact subscriber numbers for large channels

YouTube is phasing out exact counts for public facing channels from this week.

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04/09/2019  |  Full story...

Top 10 six-second ads of the year: Doritos, Papa Johns and Cadbury top list

YouTube has released its Bumper Ads Leaderboard, which showcases the top 10 six-second adverts that people loved this year.

Top 10 six-second ads of the year: Doritos, Papa Johns and Cadbury top list

23/08/2019  |  Full story...

Celebrities reveal their YouTube watch history in new Google series

YouTube is launching a new campaign aimed at the advertising industry, giving people a  glimpse into celebrity’s favourite  videos and subscriptions.

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04/07/2019  |  Full story...

Video viral of the week: Momondo unites 61 strangers to form connecting tattoo

Travel firm momondo has launched a new video ad campaign that bringing the world together in the form of a single-line tattoo from 61 people from around the world.

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14/06/2019  |  Full story...

Cannes Lions 2019: Top 10 YouTube video ads since last year’s festival

With Cannes Lions 2019 on the horizon, YouTube has released a special edition Cannes YouTube Ads Leaderboard marking the most popular global video ads since last year’s festival.

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13/06/2019  |  Full story...

YouTube uses AI to help advertisers edit video for short form content

YouTube has unveiled its latest editing tool which aims to help advertisers optimise their content for mobile audiences.

YouTube uses AI to help advertisers edit video for short form content

15/05/2019  |  Full story...

YouTube Originals to go free with ads

YouTube has announced that its Original content will soon be available totally free, in an ad-supported model, in a major move from the platform.

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07/05/2019  |  Full story...

Alphabet revenue disappoints as YouTube ad sales fall

Google's parent company, Alphabet missed revenue forecasts as it was impacted by a fine from the European Commission for blocking rival online search advertisers.

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30/04/2019  |  Full story...

End of consoles? Google launches streaming gaming platform Stadia

Google has revealed its plans for a video game streaming platform called Stadia, offering games on demand streamed through the cloud and linking up players in Twitch-style viewing.

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20/03/2019  |  Full story...

Instagram overtakes YouTube as top for influencer content

Consumers rank Instagram top for influencer content (65%) ahead of YouTube, over a quarter of UK consumers spending more than £500 on items recommended by influencers, according to new research.

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18/03/2019  |  Full story...

‘F The Stereotype’: Women in the UK lead world as content creators

To mark International Women's Day, YouTube is celebrating the brilliant women who create inspiring, educational content which make the platform what it is today.

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08/03/2019  |  Full story...

Global search trends: Wikipedia and YouTube dominate Google results

Wikipedia retains its crown as the most visible website in Google search results globally based on its performance in organic search in ten countries, including the United States, UK, Germany and France, according to new research.

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01/03/2019  |  Full story...

Social media users up 9% globally: YouTube pips Facebook as TikTok rises

YouTube has topped the chart as the social media platform with the most users last year, followed by Facebook, according to new research.

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01/02/2019  |  Full story...

Generation Z dominates YouTube (while other generations prefer Facebook)

One in three ‘Gen-Zers’ (31%) visit YouTube the most, according to a new survey from Visual Objects.

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21/01/2019  |  Full story...

YouTube bans dangerous prank videos after ‘Bird Box challenge’ crashes

YouTube has banned creators from depicting “dangerous challenges and pranks”, after a wave of incidents prompted by a viral challenge involving driving blindfolded pushed it to act.

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17/01/2019  |  Full story...

Top 10 YouTube ads of 2018: German property site pips Nike and John Lewis

YouTube has released its overall 2018 EMEA ads leaderboard, with an ad for a German property search website beating Nike and John Lewis for most engagement this year.

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17/01/2019  |  Full story...

YouTube faces fan backlash over 2018 ‘Rewind’ video

YouTube’s annual recap video, showcasing some of the most popular influencers on the platform, has come under fire this year becoming the second-most disliked video in the website's history.

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12/12/2018  |  Full story...

Germany: Digital video growing faster than expected

With more content available than ever before, the number of Germans watching digital video is surpassing expectations, with YouTube used by more than 50% of the population.

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11/12/2018  |  Full story...

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