Digital Intelligence

Entries from Digital Intelligence tagged with "youtube"

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YouTube gives brands search-based targeting tool

YouTube has launched a new search-based targeting option on that combines the ability to select from the top 5% of channels and then target viewers who have also Googled relevant products.


15/03/2018  |  Full story...

YouTube gets JICWEBS’ brand safety certification

YouTube has achieved certification for brand safety by JICWEBS - the independent UK body that sets best practice and standards for trusted online ad trading.


07/03/2018  |  Full story...

European car search trends: YouTube rules UK but the Spanish click most

When it comes to car-related engagements,  dramatic demand for YouTube in the UK, a movement towards mobile in Spain, and a digital dominance for Volkswagen across virtually all major European car markets, according to new research.


14/02/2018  |  Full story...

Top 10 Super Bowl ads: Pepsi gets most social buzz

Pepsi got the most social engagement out of the $5m ad spots at this year’s Super Bowl, according to new research.


06/02/2018  |  Full story...

Top 10 YouTube ads of 2017

YouTube has released its official top 10 videos of last year, in terms of audience engagement, with an ad for the Google Pixel 2 phone beating John Lewis for the top slot.


26/01/2018  |  Full story...

YouTube faces vlogger backlash on tighter ad rules

Google has courted controversy after introducing new YouTube rules that would stop ads on channels that get less than 4,000 viewing hours a year.


18/01/2018  |  Full story...

YouTube to screen videos for premium advertisers to tackle brand safety concerns

Google is planning on adding a new level of security as part of a premium YouTube advertising package, in an effort to address growing brand safety concerns over ads appearing alongside offensive content.


17/01/2018  |  Full story...

YouTube axes projects with vlogger over 'suicide forest' video

YouTube has suspended projects with US internet star Logan Paul following his controversial video showing the body of a suicide victim.


12/01/2018  |  Full story...

The influencer marketing revolution [INFOGRAPHIC]

Influencer marketing has become big business, as vloggers starts to garner huge social media followings and brands take notice. One Productions, a video production company based in Dublin, Ireland has put together an infographic looking at some key influencer marketing stats for 2018.


10/01/2018  |  Full story...

YouTube Rewind 2017: Despacito, Ed Sheeran and BBC's interview blooper

YouTube has released its Rewind video to mark the end of this year, putting together this year's most popular videos and memes into one seven-minute video.


21/12/2017  |  Full story...

John Lewis wins battle of Christmas ads on YouTube 2017

YouTube has announced the top ten Christmas ads of 2017 in the UK. John Lewis’s ‘Moz the Monster’ Christmas ad tops YouTube’s annual festive leaderboard in the UK this year, according to league tables revealed today.


05/12/2017  |  Full story...

Big brands pull out of YouTube after appearing next to ‘predatory’ videos

YouTube has attracted more controversy over brand safety, after a new report revealed that top brands were unknowingly running ads on videos containing content that was inadvertently appealing to paedophiles.


28/11/2017  |  Full story...

Google pulls YouTube from Amazon Echo Show: “A broken user experience”

Amazon's Echo Show has lost its ability to stream videos from YouTube, with both sides blaming the other for the issue.


28/09/2017  |  Full story...

YouTube boosts personalisation with four new tools for advertisers

Google has released a set of new tools to help advertisers deliver highly personalised ads on YouTube.


28/09/2017  |  Full story...

Google and YouTube star Colin Furze demonstrate how “Everything starts with a search”

Google has struck a video partnership with the inventor, influencer and stuntman Colin Furze that demonstrates the weird and wonderful world of search.


26/09/2017  |  Full story...

YouTube ditches paid channels (but expands $4.99 monthly sponsorshp model)

YouTube has axed its paid channels initiative, replacing it with an expanded sponsorship model available to all YouTube Gaming creators.


21/09/2017  |  Full story...

Influencer marketing trends: 9% of UK marketers “to spend over £100,000 on digital stars next year”

Influencer marketing is becoming big business, with 9% of PR and marketing professionals planning to spend £100,000 on influencer marketing over the next 12 months.


08/09/2017  |  Full story...

YouTube gets major revamp with vertical videos and design overhaul

YouTube has just had its biggest revamp in 12 years, with more mobile viewing features along with a now logo and cleaner design.


01/09/2017  |  Full story...

Could a video game trailer make you cry? Life is Strange ad celebrates best friends

Square Enix has taken an unusual route to promote its latest video game Life is Strange: Before The Storm with an ad that celebrates the value of best friends (and barely showing the game at all).


01/09/2017  |  Full story...

YouTube brings breaking news to homepage

YouTube is reportedly rolling out a “Breaking News” section in people’s feeds across all mobile and web platforms, as Google continues to tailor custom content playlists to users logged into Google Accounts.


21/08/2017  |  Full story...

Video viral of the week: Vovlo breaks Guinness world record with largest unboxing video

Volvo set the first-ever Guinness World Record for “Largest Unboxing” in grand style, getting 2 million YouTube views in the process. See why it’s our video viral of the week below…


18/08/2017  |  Full story...

Facebook takes on YouTube with "Watch" video platform

Facebook is launching a new platform which will see the the social network pitted against the likes of Amazon and YouTube.


10/08/2017  |  Full story...

YouTube app gets direct messaging and sharing tools

YouTube is rolling out a new in-app direct messaging feature, similar to one found in Instagram.


10/08/2017  |  Full story...

Influencer marketing trends: Brands willing to pay YouTubers £67,000+ per video

UK marketers are willing to pay YouTube influencers up to and in excess of £67,000 per video, rising to £75,000 for a celebrity influencer Facebook post, according to new research.


02/08/2017  |  Full story...

RIP Flash: Adobe to end pioneering web software by 2020

The Adobe Flash plug-in, once the technology powering the many games and videos of the early internet, is to be phased out by 2020.


31/07/2017  |  Full story...

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