Digital Intelligence

Entries from Digital Intelligence tagged with "youtube"

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Google pulls YouTube from Amazon Echo Show: “A broken user experience”

Amazon's Echo Show has lost its ability to stream videos from YouTube, with both sides blaming the other for the issue.

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28/09/2017  |  Full story...

YouTube boosts personalisation with four new tools for advertisers

Google has released a set of new tools to help advertisers deliver highly personalised ads on YouTube.

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28/09/2017  |  Full story...

Google and YouTube star Colin Furze demonstrate how “Everything starts with a search”

Google has struck a video partnership with the inventor, influencer and stuntman Colin Furze that demonstrates the weird and wonderful world of search.

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26/09/2017  |  Full story...

YouTube ditches paid channels (but expands $4.99 monthly sponsorshp model)

YouTube has axed its paid channels initiative, replacing it with an expanded sponsorship model available to all YouTube Gaming creators.

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21/09/2017  |  Full story...

Influencer marketing trends: 9% of UK marketers “to spend over £100,000 on digital stars next year”

Influencer marketing is becoming big business, with 9% of PR and marketing professionals planning to spend £100,000 on influencer marketing over the next 12 months.

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08/09/2017  |  Full story...

YouTube gets major revamp with vertical videos and design overhaul

YouTube has just had its biggest revamp in 12 years, with more mobile viewing features along with a now logo and cleaner design.

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01/09/2017  |  Full story...

Could a video game trailer make you cry? Life is Strange ad celebrates best friends

Square Enix has taken an unusual route to promote its latest video game Life is Strange: Before The Storm with an ad that celebrates the value of best friends (and barely showing the game at all).

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01/09/2017  |  Full story...

YouTube brings breaking news to homepage

YouTube is reportedly rolling out a “Breaking News” section in people’s feeds across all mobile and web platforms, as Google continues to tailor custom content playlists to users logged into Google Accounts.

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21/08/2017  |  Full story...

Video viral of the week: Vovlo breaks Guinness world record with largest unboxing video

Volvo set the first-ever Guinness World Record for “Largest Unboxing” in grand style, getting 2 million YouTube views in the process. See why it’s our video viral of the week below…

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18/08/2017  |  Full story...

Facebook takes on YouTube with "Watch" video platform

Facebook is launching a new platform which will see the the social network pitted against the likes of Amazon and YouTube.

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10/08/2017  |  Full story...

YouTube app gets direct messaging and sharing tools

YouTube is rolling out a new in-app direct messaging feature, similar to one found in Instagram.

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10/08/2017  |  Full story...

Influencer marketing trends: Brands willing to pay YouTubers £67,000+ per video

UK marketers are willing to pay YouTube influencers up to and in excess of £67,000 per video, rising to £75,000 for a celebrity influencer Facebook post, according to new research.

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02/08/2017  |  Full story...

RIP Flash: Adobe to end pioneering web software by 2020

The Adobe Flash plug-in, once the technology powering the many games and videos of the early internet, is to be phased out by 2020.

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31/07/2017  |  Full story...

End of an era: Psy's 'Gangnam Style' no longer top YouTube video

Psy's 'Gangnam Style' is no longer the most-watched video on YouTube, after spending five years in the top spot, according to official stats.

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12/07/2017  |  Full story...

Most downloaded TV and Film apps revealed

YouTube easily beats the traditional television channels on the app front, with 68% of Brits having it on their phones; the nearest rival was the BBC on 31%, according to new research.

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30/06/2017  |  Full story...

UK election analysis: Conservatives targeted social media ads "far too narrowly"

After last week’s general election, new research indicates that The Conservative Party ran an “ineffective” social media campaign that failed to attract new voters and did not energise its traditional base.

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12/06/2017  |  Full story...

Shell pilots first YouTube campaign triggered by real-time TV viewing

Shell will be the first brand to pilot a new technology targeting consumers who second screen on YouTube during TV advertising breaks.

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06/06/2017  |  Full story...

Video viral of the week: Heineken’s “Worlds Apart” film gets 13m views in a month

Heineken latest video ad has caused a buzz on sicial media, touted as the 'ad Pepsi wishes it made', getting 13 million YouTube videos in a little over a month.


01/06/2017  |  Full story...

Google combines AI with analytics for new ‘Attribution’ marketing tool

Google is rolling out new analytics tools for marketers, designed to help them link online and offline behaviour, including attribution modelling, credit card data insights and YouTube ‘store visits’.

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24/05/2017  |  Full story...

Digital video ads: Brands demand more options

Advertisers, agencies and publishers are looking for options for delivering brand advertising campaigns via digital video ad formats, the first IAB Europe Video Ad Formats survey reveals.

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28/04/2017  |  Full story...

Unilever pranks beauty bloggers with fake hair care brand launch

Unilever revealed a new haircare brand Evaus, recruiting a number of popular beauty and fashion bloggers as part of its launch campaign. But there was a twist- Evaus was simply a repackaged version of one its its existing brands.


24/04/2017  |  Full story...

McDonald’s secret Google campaign: Can it drive searchers to “that place where Coke tastes so good”?

McDonald’s is experimenting with an unconventional marketing campaign that doesn’t mention the brand once- instead urging viewers to search for a phrase instead.

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19/04/2017  |  Full story...

Forbes reveals top 30 social media influencers

Forbes has released its first-ever “Top Influencers” global list, compiling the most popular social media icons from three categories Beauty, Fitness, and Home.

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13/04/2017  |  Full story...

Are virtual reality ads worth it? Google puts 360 video to the test

For brands, is 360 video worth it? The format is potentially revolutionary, but do 360 video ads actually drive more engagement than standard ads? Google partnered with Columbia Sportswear to find out.

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11/04/2017  |  Full story...

YouTube axes ads on channels with fewer than 10,000 views

YouTube has stopped placing ads on channels with fewer than 10,000 views in a move aimed at preventing people from making money off offensive or pirated videos.

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07/04/2017  |  Full story...

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