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Top YouTube 2016 Christmas ads: John Lewis wins globally (but Sainsbury's wins Brits’ hearts)
John Lewis’s ‘Buster the Boxer’ Christmas ad tops YouTube’s annual festive leaderboard globally - but Sainsbury’s ‘The Greatest Gift’ was most popular with the British audience, according to league tables revealed today.
06/12/2016 | Full story...
Facebook overtakes YouTube for Christmas social video campaigns
Facebook drove 90% of all interactions and 60% of all views of Christmas TV adverts on social media in the UK, compared to just 40% of views on YouTube, according to new research.
06/12/2016 | Full story...
Top 25 virals of 2016: Chewbacca, shoplifters and Periscope puddles
From Periscope puddles to Buster the Dog, 2016 was another big year for video viral marketing case studies. Virtual reality, live video and uplifting tales of unity were key themes this year. To round off the year, our team has assembled our 25 favourite virals from around the world for your viewing pleasure…
17/11/2016 | Full story...
YouTube adds support for HDR Video on compatible screens
YouTube is launching a new 4K platform which offers richer colors and deeper blacks, and now YouTube supports the technology.
10/11/2016 | Full story...
Charity case study: ‘Donate the Bars’ turns blank spaces into ad estate
When vertical videos are posted on YouTube, two black bars appear on each side- a perfect ad opportunity? This case study looks at how agency J. Walter Thompson (JWT) put some often overlooked ad space to a good cause.
09/11/2016 | Full story...
Case study: Coverfox.com targets forgetful drivers with interactive campaign
Indian insurance firm Coverfox intercepted YouTube for several days and continued with their message until people renewed their insurance. This case study looks at how the firm made smart and fun use of retargeting that was far more effective than a simple email reminder.
09/11/2016 | Full story...
YouTube celebrates top 18 creators in #madeforyou campaign
YouTube has launched a campaign highlighting 18 of its biggest stars in its UK creator community.
08/11/2016 | Full story...
Video viral of the week: Dove's gets men's hearts thumping with ‘real beauty’ test
Unilever’s Dove brand continued its “campaign for real beauty” message with a new video ad that tested men’s real reactions to women… by hooking them up to heart monitors. See why it’s out viral of the week below…
07/11/2016 | Full story...
Influencer marketing goes programmatic: kasitoko helps standardise approach
As more and more brands turn to internet celebrities, bloggers and YouTube stars to amplify their message, a new tool from kasitoko helps marketers use an automated approach to influencer marketing.
04/11/2016 | Full story...
Johnson & Johnson debuts YouTube channel in India
Baby care brand Johnsons has laucnhed a YouTube channel with over 100 videos across 12 categories, amid a sharp rise in searches for parenting advice.
21/10/2016 | Full story...
Who are the world’s most influential social media personalities?
With the inexorable rise of online influencers, apple tree communications launches its latest Social Scene report, uncovering those individuals that wield most influence in social channels.
18/10/2016 | Full story...
McDonalds axes ‘youth’ YouTube channel due to low interest
McDonald's has closed down a youth-focused YouTube campaign, dubbed “Channel Us”, after failing to generate enough interest.
McDonald's Channel Us Trailer from Drum on Vimeo.
12/10/2016 | Full story...
Video viral of the week: Jarlsberg creates cheesy movie spoofs
Jarlsberg Cheese has taken three dinner scenes from classic Hollywood movies, then recreated them exactly, but from above with the food as the focus. See why it’s our video viral series of the week below…
04/10/2016 | Full story...
Over 40% of video budgets being allocated to formats beyond pre-roll
While total UK video ad spend is up, less money is being allocated to the traditional pre-roll format, according to new research.
22/09/2016 | Full story...
Social media use in the UK: YouTube and Facebook dominate
The vast majority (84%) of all UK adults use social media, and two-thirds of UK adults use social media every day, according to new research.
12/09/2016 | Full story...
YouTube sparks backlash over new ad-friendly content rules
YouTube is vetting videos and warning creators when their content is not ad friendly in an attempt to keep brands safe from controversy- upsetting many video creators in the process.
07/09/2016 | Full story...
Influencer marketing trends: Celebrities charge $188k for YouTube sponsorships
YouTube personalities charge an average of $187,500 (£143,000) for each sponsored video, while Instagram and Snapchat endorsements are worth $75,000, according to new figures revealed by a US talent agency.
02/09/2016 | Full story...
Top 5 Rio 2016 ads: 400 years of Olympics ads watched on YouTube (so far)
Olympic sponsors’ ads have already received the equivalent of over 400 years worth of watch time on YouTube so far, even before the event starts this Friday, according to new research.
04/08/2016 | Full story...
Rio 2016: Olympics fans turning to YouTube for content [INFOGRAPHIC]
Ahead of the Olympics this summer, new research from Ipsos Mori and Flamingo shows people are turning to online video platforms such as YouTube for content related to big sporting events.
22/07/2016 | Full story...
YouTube ad viewability reaches 93% [INFOGRAPHIC]
Google has revealed the latest viewability stats for its video ad formats, claiming that it is outperfoming the industry by 93% compared to 66% from the rest of the web.
18/07/2016 | Full story...
Influencer marketing rules: FTC slaps Warner Brothers for unclear paid content labelling
As influencer marketing continues to grow in popularity, Warner Brothers studio has been reprimanded for not labeling sponsored content produced by YouTube stars, including PewDiePie, to promote a video game.
15/07/2016 | Full story...
Google ‘Showcase Shopping’ format gives visual boost to search ads
Google has updated its search ads with a raft of new features, including ‘Showcase Shopping’, a new ad format letting retailers create a more visual experience in search ads.
14/07/2016 | Full story...
YouTube to launch $35 online TV platform next year?
YouTube us panning an online TV platform in partnership with US networks ESPN, ABC, and CBS, according to a news report.
12/07/2016 | Full story...
Coca-Cola targets millennials with CokeTV YouTube channel
Coca-Cola is working with popular YouTube vloggers to take its CokeTV channel to the UK, France and Spain as the FMCG giant ramps up its content marketing strategy as a new way to engage teens with authentic “eye-level” communication.
05/07/2016 | Full story...
Top 10 YouTube 360 ads
In honour of Cannes, Google has crunched the numbers to share the most popular 360 degrees ads on YouTube globally so far this year.
24/06/2016 | Full story...
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