Digital Intelligence

Entries from Digital Intelligence tagged with "youtube"

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YouTube ad viewability reaches 93% [INFOGRAPHIC]

Google has revealed the latest viewability stats for its video ad formats, claiming that it is outperfoming the industry by 93% compared to 66% from the rest of the web.

18/07/2016  |  Full story...

Influencer marketing rules: FTC slaps Warner Brothers for unclear paid content labelling

As influencer marketing continues to grow in popularity, Warner Brothers studio has been reprimanded for not labeling sponsored content produced by YouTube stars, including PewDiePie, to promote a video game.

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15/07/2016  |  Full story...

Google ‘Showcase Shopping’ format gives visual boost to search ads

Google has updated its search ads with a raft of new features, including ‘Showcase Shopping’, a new ad format letting retailers create a more visual experience in search ads.

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14/07/2016  |  Full story...

YouTube to launch $35 online TV platform next year?

YouTube us panning an online TV platform in partnership with US networks ESPN, ABC, and CBS, according to a news report.

12/07/2016  |  Full story...

Coca-Cola targets millennials with CokeTV YouTube channel

Coca-Cola is working with popular YouTube vloggers to take its CokeTV channel to the UK, France and Spain as the FMCG giant ramps up its content marketing strategy as a new way to engage teens with authentic “eye-level” communication.

05/07/2016  |  Full story...

Top 10 YouTube 360 ads

In honour of Cannes, Google has crunched the numbers to share the most popular 360 degrees ads on YouTube globally so far this year.

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24/06/2016  |  Full story...

Google helps brands think like YouTube stars with ‘certification programme’

YouTube has launched an online educational tool for agencies to help them learn the tricks of YouTube’s biggest stars in order to create better branded content for the video platform.

24/06/2016  |  Full story...

YouTube woos small businesses with free professional video ads

Google has launched a new 'DIY-style' video ad package for small businesses, offering ‘free' professional video ads and tools… provided they spend $150 on YouTube ads.


17/06/2016  |  Full story...

Brands ‘choosing YouTube influencers over traditional celebrities for ads’

Brands are increasingly using high profile YouTube stars over traditional celebrities to promote their products, according to new research.

16/06/2016  |  Full story...

How to build a successful YouTube channel [INFOGRAPHIC]

YouTube is no longer just a website- it’s an industry. This infographic from We Are Top offers a guide on building a successful YouTube channel from the scratch.

07/06/2016  |  Full story...

UEFA champions league final comes to YouTube and Snapchat

BT Sport is making the 2016 UEFA Champions League final the “most social sports broadcast ever” by live-streaming the match on YouTube and as a Snapchat Live story.

27/05/2016  |  Full story...

Amazon takes on YouTube with "Video Direct"

Amazon is launching a new video service called "Amazon Video Direct", letting people earn royalties on uploaded content.

11/05/2016  |  Full story...

YouTube debuts unskippable six-second ad format

YouTube has launched “Bumper Ads”, a lightweight, 6 second, non-skippable in-stream ad unit bought via AdWords and designed to drive awareness and reach.

27/04/2016  |  Full story...

YouTube ads ‘getting better ROI than TV’

More than three-quarters (77%) of campaigns on YouTube have "a higher return on investment than TV", according to new research.

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21/04/2016  |  Full story...

YouTube takes on Facebook with live 360 video

YouTube has launched live 360-degree clips designed for VR headsets, with the Coachella festival being the first brand to make use of the feature.

20/04/2016  |  Full story...

The new journey of a TV show: How digital has transformed video content

Viewers are increasingly watching TV programmes on other screens with ‘delinearised’ and online TV consumption growing, according to a new global report from EurodataTV.


07/04/2016  |  Full story...

The YouTube generation: 92% of 16-24s visit site every month

YouTube is still more popular than Facebook in terms of number of visitors, according to new research.

21/03/2016  |  Full story...

Bloggers and native ads: Google outlines 3 key rules

Google has outlined three key rules for any blogger who trades coverage on their site for a free product.

14/03/2016  |  Full story...

Video trends: YouTube and Netflix rise... but TV still king

The average viewer in the UK watched a total of 3 hours, 51 minutes of TV a day in 2015, with VOD services such as YouTube and netflix taking only 8.4% of this, according to new research.

10/03/2016  |  Full story...

For Mum's, YouTube knows best [INFOGRAPHIC]

Ahead of Mother’s Day this weekend, new data looks at how Mums engage with ads on YouTube.

04/03/2016  |  Full story...

Video viral of the week: Geico returns with 'Fast Forward’ pre-roll ads

Insurance firm Geico has followed its hugely successful ‘Unskippable’ ads with a new series that dares a user to ‘fast forward’ through compelling YouTube ads. See why its our video viral of the week below…

03/03/2016  |  Full story...

Global social media trends: 93% of adults have social media account [INFOGRAPHIC]

Online adults have an average of 6 social media accounts, but Facebook continues to dominate the lot, according to new research.

19/02/2016  |  Full story...

Super Bowl stats: Ads accounted for 22% of entire broadcast

Super Bowl 50 was the second most cluttered game ever, with 49 minutes and 35 seconds of advertising and promos, accounting for 22% of the total broadcast, according to new research.

10/02/2016  |  Full story...

YouTube to launch $9.99 Netflix rival next week with ‘Red Originals’

YouTube is set to launch its paid video service on 10th February, with one TV show and three feature-length films as first exclusive content.

05/02/2016  |  Full story...

YouTube stars drop plans to trademark ‘reaction videos’ after backlash

The team behind one of YouTube's biggest channels have dropped plans to trademark ‘reaction videos’ after a backlash from fans.

02/02/2016  |  Full story...

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