Digital Intelligence

Entries from Digital Intelligence tagged with "youtube"

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How to build a successful YouTube channel [INFOGRAPHIC]

YouTube is no longer just a website- it’s an industry. This infographic from We Are Top offers a guide on building a successful YouTube channel from the scratch.

07/06/2016  |  Full story...

UEFA champions league final comes to YouTube and Snapchat

BT Sport is making the 2016 UEFA Champions League final the “most social sports broadcast ever” by live-streaming the match on YouTube and as a Snapchat Live story.

27/05/2016  |  Full story...

Amazon takes on YouTube with "Video Direct"

Amazon is launching a new video service called "Amazon Video Direct", letting people earn royalties on uploaded content.

11/05/2016  |  Full story...

YouTube debuts unskippable six-second ad format

YouTube has launched “Bumper Ads”, a lightweight, 6 second, non-skippable in-stream ad unit bought via AdWords and designed to drive awareness and reach.

27/04/2016  |  Full story...

YouTube ads ‘getting better ROI than TV’

More than three-quarters (77%) of campaigns on YouTube have "a higher return on investment than TV", according to new research.

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21/04/2016  |  Full story...

YouTube takes on Facebook with live 360 video

YouTube has launched live 360-degree clips designed for VR headsets, with the Coachella festival being the first brand to make use of the feature.

20/04/2016  |  Full story...

The new journey of a TV show: How digital has transformed video content

Viewers are increasingly watching TV programmes on other screens with ‘delinearised’ and online TV consumption growing, according to a new global report from EurodataTV.


07/04/2016  |  Full story...

The YouTube generation: 92% of 16-24s visit site every month

YouTube is still more popular than Facebook in terms of number of visitors, according to new research.

21/03/2016  |  Full story...

Bloggers and native ads: Google outlines 3 key rules

Google has outlined three key rules for any blogger who trades coverage on their site for a free product.

14/03/2016  |  Full story...

Video trends: YouTube and Netflix rise... but TV still king

The average viewer in the UK watched a total of 3 hours, 51 minutes of TV a day in 2015, with VOD services such as YouTube and netflix taking only 8.4% of this, according to new research.

10/03/2016  |  Full story...

For Mum's, YouTube knows best [INFOGRAPHIC]

Ahead of Mother’s Day this weekend, new data looks at how Mums engage with ads on YouTube.

04/03/2016  |  Full story...

Video viral of the week: Geico returns with 'Fast Forward’ pre-roll ads

Insurance firm Geico has followed its hugely successful ‘Unskippable’ ads with a new series that dares a user to ‘fast forward’ through compelling YouTube ads. See why its our video viral of the week below…

03/03/2016  |  Full story...

Global social media trends: 93% of adults have social media account [INFOGRAPHIC]

Online adults have an average of 6 social media accounts, but Facebook continues to dominate the lot, according to new research.

19/02/2016  |  Full story...

Super Bowl stats: Ads accounted for 22% of entire broadcast

Super Bowl 50 was the second most cluttered game ever, with 49 minutes and 35 seconds of advertising and promos, accounting for 22% of the total broadcast, according to new research.

10/02/2016  |  Full story...

YouTube to launch $9.99 Netflix rival next week with ‘Red Originals’

YouTube is set to launch its paid video service on 10th February, with one TV show and three feature-length films as first exclusive content.

05/02/2016  |  Full story...

YouTube stars drop plans to trademark ‘reaction videos’ after backlash

The team behind one of YouTube's biggest channels have dropped plans to trademark ‘reaction videos’ after a backlash from fans.

02/02/2016  |  Full story...

YouTube adds video donation option

Google has launched a Donation card for YouTube video creators, letting viewers directly donate money to non-profit organisations from the video sharing platform.

02/02/2016  |  Full story...

PewDiePie assembles YouTube stars for content talent network

YouTube's biggest star Felix Kjellberg, more famously known as PewDiePie, has launched his own talent network for online video creators.


15/01/2016  |  Full story...

Most popular UK YouTube ads of 2015 revealed

The success of John Lewis and Sainsbury’s Christmas ads saw them shoot to the top of the YouTube Year-End Ads Leaderboard, as revealed by Google.

12/01/2016  |  Full story...

YouTube’s top 10 trending videos of 2015

YouTube has assembled a list of the top ten trending videos of the year, based on “views, likes, shares, searches, parodies, remixes and responses.” Altogether, these ten videos account for over 500 million views and the firm has put together its annual Rewind video celebrating its biggest trends below:

10/12/2015  |  Full story...

Top search terms of 2015: Rugby World Cup tips list

The most popular search term in Britain in 2015 has been revealed as the Rugby World Cup, according to Yahoo.

30/11/2015  |  Full story...

Dirt bike surfing waves creates internet sensation for DC Shoes

DC Shoes' video of stunt rider Robbie Maddison riding giant waves in Tahiti on a converted dirt bike became one of the most shared video virals of the year, getting 20 million YouTube views.

27/11/2015  |  Full story...

Cristiano Ronaldo surprises town square in ROC headphones stunt

Cristiano Ronaldo, the biggest athlete in the world is hiding in plain sight. Would you have noticed? This viral marketing prank for fashion headphones ROC Live Life Hard, became one of the most shared ads of the year as a mystery footballer dazzled a Spanish town square.

27/11/2015  |  Full story...

Star Wars goes VR: Disney joins forces with Google Cardboard

Disney has teamed up with Google to launch a new virtual reality experience on Google Cardboard, ahead of the premiere of ‘Star Wars Episode VII: The Force Awakens ‘in Cinemas next month.

24/11/2015  |  Full story...

Case study: Controversial ‘Slap Her’ experiment tackles domestic violence (and gets 30m views)

One of the most viewed videos of 2015, this Italian ad from Facebook page Fanpage certainly provoked discussion in its attempts to tackle domestic violence through a controversial social media experiment.


24/11/2015  |  Full story...

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