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Entries from Digital Intelligence tagged with "youtube"

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Cristiano Ronaldo surprises town square in ROC headphones stunt

Cristiano Ronaldo, the biggest athlete in the world is hiding in plain sight. Would you have noticed? This viral marketing prank for fashion headphones ROC Live Life Hard, became one of the most shared ads of the year as a mystery footballer dazzled a Spanish town square.

27/11/2015  |  Full story...

Star Wars goes VR: Disney joins forces with Google Cardboard

Disney has teamed up with Google to launch a new virtual reality experience on Google Cardboard, ahead of the premiere of ‘Star Wars Episode VII: The Force Awakens ‘in Cinemas next month.

24/11/2015  |  Full story...

Case study: Controversial ‘Slap Her’ experiment tackles domestic violence (and gets 30m views)

One of the most viewed videos of 2015, this Italian ad from Facebook page Fanpage certainly provoked discussion in its attempts to tackle domestic violence through a controversial social media experiment.


24/11/2015  |  Full story...

Case study: Kleenex ‘Unlikely Best Friends’ creates Facebook buzz

This tale of a disabled puppy and his relationship with his owner, took the social web by storm, building a huge new Facebook following for Kleenex.

24/11/2015  |  Full story...

Cadbury’s embarks on search for new Milk Tray man

Cadbury's is running a new ad campaign to find a new Milk Tray man as part of a campaign to mark the 100th anniversary of the iconic chocolate selection box.

23/11/2015  |  Full story...

Case study: Game of Thrones- The Musical gets 15m views

“Wildling/ You make my heart sing!” With its copious measures of sex, violence and bad language, you’d think Game of Thrones wasn’t suited to a Broadway musical format. And you’d be right. But this spoof video in aid of USA Comic Relief, that paired Coldplay’s Chris Martin with the cast of the hit HBO fantasy series, proved a massive hit on the internet, getting 15 million views.

23/11/2015  |  Full story...

Love Has No Labels: How mystery x-rays caused an internet phenomenon

Winner of 8 Cannes Lions including Integrated & Titanium, this public service announcement YouTube video challenges us to open our eyes to our bias and prejudice. The ad, created by the Ad Council, R/GA, Unilever and other corporate and non-profit partners, shows that when advertising gets a message right, it can spread like wildfire.


20/11/2015  |  Full story...

Google brings TrueView and Shoppable videos to AdWords for Christmas

Google has launched two of its video ad formats on AdWords, as the internet giant gears up for the festive shopping frenzy.

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19/11/2015  |  Full story...

Video viral of the week: LateRooms ditches ‘unrealistic’ travel ads with £5m campaign

Hotel booking site LateRooms.com has launched its first TV ad campaign since 2013 as it aims to improve brand awareness and move away from the ‘unrealistic, white noise’ advertising it claims its rival are currently offering.

17/11/2015  |  Full story...

John Lewis Christmas ad premieres on YouTube

The John Lewis annual Christmas ad has premiered on YouTube, ahead of its first terrestrial showing this evening, a sign that more brands are putting digital first in thier campaigns.


06/11/2015  |  Full story...

L’Oreal creates in-house ‘content factory’ for brands

L’Oreal is stepping up production of its own content, launching a new “content factory” for all of the 35 brands in L’Oréal’s Canadian portfolio, with plans to take the project global.

04/11/2015  |  Full story...

Video viral of the week: Google Translate tells ‘Alberto's Story’

Google’s latest ad for its updated ‘Translate’ app packs a heavy emotional punch. By telling the story of an aspiring Spanish footballer in Northern Ireland, the ad puts a strong human angle on the advantatges of technology. See why its our video viral of the week below…

29/10/2015  |  Full story...

Facebook takes on YouTube with dedicated video platform

Facebook is testing new features aimed at getting people to watch more videos, as the social network looks to rival YouTube as the dominant hub for web videos.


15/10/2015  |  Full story...

Google puts product ads into YouTube videos

Google has launched a new way for businesses to get people shopping through YouTube as part of its Advertising Week launches.

30/09/2015  |  Full story...

Google 'Customer Match': Brands can upload email lists for search and video ad targetting

Google has unveiled a raft of new ad products at AdWeek, including a Customer Match service that lets advertisers set bids and create specific ads tailored to customer audience segments built with first-party data.

30/09/2015  |  Full story...

PewDiePie launches mobile app

The popular video bloggr Felix Kjellberg, otherwise known as PewDiePie, has launched his own mobile game: Legend of the Brofist.

29/09/2015  |  Full story...

‘YouTube Red’: The new name for Google’s paid music video service?

YouTube could be about to rebrand its paid-for music video service under the name ‘YouTube Red’, according to a new report.

25/09/2015  |  Full story...

Google 'charges advertisers for fake YouTube views'

Google has been accused of charging AdWords advertisers for YouTube clicks even when its own systems have correctly identified the viewer as a bot, according to new research.

24/09/2015  |  Full story...

Google Chrome stops Adblock users from skipping YouTube ads

In a controversial move, Google has introduced a new extension to its Chrome browser that prevents AdBlock plus users from skipping YouTube ads.

09/09/2015  |  Full story...

YouTube channel under fire for 'deceptive' Xbox video blog ads

YouTubers on a popular YouTube channel recieved hidden payments to promote the Xbox One gaming console on their video blogs, it has been revealed.

08/09/2015  |  Full story...

YouTube gaming app goes live to take on Twitch

YouTube has launched its standalone video streaming app and website, as the Google-owned firm looks to take on Amazon’s Twitch in the growing gaming audience sector.

27/08/2015  |  Full story...

Facebook accused of ‘lies and theft’ by YouTube star

Facebook has been forced to defend its video practices after a YouTube star accused it of downloading his copyrighted material to use on the social network… and cutting him out of any ad revenue earned.

05/08/2015  |  Full story...

Video viral of the week: Very brings back Fresh Prince with shoppable YouTube ad

Very has created a ‘shoppable’ YouTube video ads in the UK, featuring Rizzle Kicks singing a cover of 'Summertime'. See why its our video viral of the week below.

05/08/2015  |  Full story...

‘Confusing’ Google+ integration dropped across all products

Google+ profiles will no longer be required to access the other Google products such as YouTube, Search and Maps, after admitting the social network was ‘confusing’ users.

28/07/2015  |  Full story...

240bn video views worth $20bn: Why traditional broadcasters are buying up YouTube’s Multi-Channel Networks

What do Zoella, Minecraft, Ed Sheeran and political documentaries have in common? They all have their own YouTube channels that are part of the Multi-Channel Networks owned by traditional media groups including RTL, Warner Music, Disney and Discovery. New research from Ampere Analysis looks at the growing importance of YouTube for brands.

10/07/2015  |  Full story...

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