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Entries from Digital Intelligence tagged with "youtube"

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YouTube famous: How much do Vlogger stars earn?

YouTube's most popular star earned $7m (£4.5m) in 2014, according to Swedish newspaper Expressen.

09/07/2015  |  Full story...

Coke removes labels from cans in Ramadan campaign

Coca-Cola cans in the Middle East have been stripped of their labels during Ramadan, as part of a campaign to 'combat prejudice'.

08/07/2015  |  Full story...

Kuoni and Co-op pull YouTube ads from explicit Rihanna video

Travel firm Kuoni and supermarket Co-op have pulled their pre-roll video ads from Rihanna’s controversial new music video ‘B***h Better Have My Money’.

08/07/2015  |  Full story...

Facebook to share ad revenue with video creators

Facebook is to share ad revenue with selected videos creators that post on its new ‘suggested videos’ scheme, in a step toward luring more premium content away from sites like Google’s YouTube.

03/07/2015  |  Full story...

Cannes Lions winner: Geico wins top prize for ‘unskippable’ pre-roll ads

All too often, YouTube ads are not tailored to pre-roll, meaning that viewers are likely to skip because they are given little incentive to continue watching. The case study looks at how US car insurance firm Geico generated 725,000 unaided YouTube views in one day by playing on the format, winning the 2015 Canes Lions Grand Prix in the process.


02/07/2015  |  Full story...

Cannes Lions award winners: Geico pre roll ad wins Grand Prix

The Cannes Lions International Festival of Creativity Film Jury awarded one of its top prizes to a mould-breaker in the category: a spot from Geico's "Unstoppable" campaign that dares viewers to try and stop watching ads in which "nothing" happens.

29/06/2015  |  Full story...

Vlogger Vs Lush: Cosmetics giant in YouTube domain clash

A popular YouTube star has hit out at Lush after losing his decade-old domain to the cosmetics retailer.

View his protest video posted on a new YouTube domain here:

23/06/2015  |  Full story...

Video viral of the week: Medibank stops pre-roll ad-skipping with clever YouTube ad

YouTube’s video ads often fail to capture viewers attention, leading to people clicking the skip ad button before absorbing the marketing message. With this in mind, Australian health insurer Medibank created the first pre-roll ad that actually played more, the more it was “skipped”… with amazing results.

23/06/2015  |  Full story...

YouTube takes on Amazon with gaming site and apps

Google is launching a dedicated gaming portal and app service to rival Amazon’s Twitch site.

15/06/2015  |  Full story...

P&G vlogger banned by ASA

The Advertising Standards Authority (ASA) has banned a YouTube video featuring a well-known vlogger because it didn’t clearly explain it was sponsored by P&G’s Max Factor brand.

28/05/2015  |  Full story...

YouTube lets users to buy direct within pre-roll ads

YouTube is adding product listing ads to retailers’ video ads with TrueView for Shopping, meaning that viewers can click and buy products listed directly within pre-roll videos.

22/05/2015  |  Full story...

Teens dub YouTube the ‘coolest' social network ahead of Instagram

Despite the rise of mobile apps such an Instagram, WhatsApp and SnapChat, US and UK teens have picked YouTube as the coolest social network, according to a new survey.

18/05/2015  |  Full story...

Blockbuster: Minecraft ‘most uploaded game on YouTube of all time’

Open world construction game Minecraft has been named the most-uploaded game of all time on YouTube.

15/05/2015  |  Full story...

Kit Kat partners YouTube for on-pack promotion

Nestlé is rebranding KitKats as "YouTube Break" for a limited run of 600,000 bars in the UK.

14/05/2015  |  Full story...

Google‘s paid shopping searches rise 118% (infographic)

The appearance of Google Shopping Product Listing Ad (PLA) integrations within Google’s search results increased by 118% during 2014, according to new research.

05/05/2015  |  Full story...

Global web TV market ‘to grow fourfold’: Netflix, Amazon and YouTube lead the way

Subscriptions from ‘over-the-top’ (OTT) TV providers such as Netflix and Amazon Prime will generate $31.6 billion by 2019, up from just under $8 billion in 2014, according to new research

23/04/2015  |  Full story...

From Old Spice to First Kiss: Iconic ads moments on YouTube

To celebrate the fifth anniversary of skippable TrueView video ads, YouTube has taken a stroll down memory lane to recall some of the most iconic moments from advertisers on the video sharing platform.

13/04/2015  |  Full story...

YouTube revamps TrueView in-stream ads

YouTube has updated its TrueView ad format with a more interactive experience for viewers across all screens, and a new way of billing clicks.

10/04/2015  |  Full story...

The rise of YouTube ads: 5 years of TrueView metrics (infographic)

This week marks the fifth anniversary since YouTube began testing TrueView as a video ad format. With all of the top 100 global brands now having run TrueView ads over the past year. This infographic tracks the growth of the popular video advertising platform.

09/04/2015  |  Full story...

Video viral of the week: Android encourages viewers to skip ad

How do you stop a YouTube viewer from skipping your ad after 5 seconds? When all else fails, how about a little reverse psychology? This original and engaging ad from Android pokes fun at the whole skippable ad culture with an amusing animation that has proved a hit on YouTube in its own right. See why it’s our video viral of the week below…

08/04/2015  |  Full story...

YouTube Kids app accused of being ‘one long ad’

US consumer watchdog groups have accused Google of blurring the line between ads and original content in its YouTube Kids app.

08/04/2015  |  Full story...

Marketing to teens: Global digital habits revealed (infographic)

Marketing to digital savvy teens can be tricky for brands, with SnapChat, Instagram and YouTube vloggers proving some of the most popular destinations for 16-19 years olds, according to new research.

08/04/2015  |  Full story...

A day in the life of a YouTube star: Film sheds light on ‘Internet famous’

What is it like to be ‘YouTube Famous’? A new documentary, dubbed The Creators, takes a look behind the scenes of some of the most influential Vloggers in the UK today.

Watch the 30 minute film here:

16/03/2015  |  Full story...

YouTube debuts 360-degree videos with Red Bull

YouTube has introduced 360-degree videos to its service, letting users watch the films through their browser as well as by using their phones as a version of virtual reality.

16/03/2015  |  Full story...

Can YouTube solve the election debate debacle?

David Cameron and Ed Miliband have been considering a proposal to join a live internet 'digital debate' hosted on YouTube ahead of the general election campaign.

12/03/2015  |  Full story...

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