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Entries from Digital Intelligence tagged with "youtube"

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Video viral of the week: Android encourages viewers to skip ad

How do you stop a YouTube viewer from skipping your ad after 5 seconds? When all else fails, how about a little reverse psychology? This original and engaging ad from Android pokes fun at the whole skippable ad culture with an amusing animation that has proved a hit on YouTube in its own right. See why it’s our video viral of the week below…

08/04/2015  |  Full story...

YouTube Kids app accused of being ‘one long ad’

US consumer watchdog groups have accused Google of blurring the line between ads and original content in its YouTube Kids app.

08/04/2015  |  Full story...

Marketing to teens: Global digital habits revealed (infographic)

Marketing to digital savvy teens can be tricky for brands, with SnapChat, Instagram and YouTube vloggers proving some of the most popular destinations for 16-19 years olds, according to new research.

08/04/2015  |  Full story...

A day in the life of a YouTube star: Film sheds light on ‘Internet famous’

What is it like to be ‘YouTube Famous’? A new documentary, dubbed The Creators, takes a look behind the scenes of some of the most influential Vloggers in the UK today.

Watch the 30 minute film here:

16/03/2015  |  Full story...

YouTube debuts 360-degree videos with Red Bull

YouTube has introduced 360-degree videos to its service, letting users watch the films through their browser as well as by using their phones as a version of virtual reality.

16/03/2015  |  Full story...

Can YouTube solve the election debate debacle?

David Cameron and Ed Miliband have been considering a proposal to join a live internet 'digital debate' hosted on YouTube ahead of the general election campaign.

12/03/2015  |  Full story...

Top 100 YouTube channels double audience in a year

The biggest channels on YouTube have more than doubled in audience size, with a toy unboxing show proving to be the most popular, according to new research.

View a sample video from Funtoys Collector, which has over half a million views alone, here:

03/03/2015  |  Full story...

YouTube to launch kids' app

YouTube has launched a new app for children this week in a bid to make using the service safer.

24/02/2015  |  Full story...

YouTube ad-free subscription service ‘coming in months’

In a high-profile test of the paid content versus ad-funded business models, Google is preparing a YouTube subscription service that lets people pay to watch videos without adverts.

20/02/2015  |  Full story...

Content marketing trends: How influential are YouTube vloggers?

Children and teenagers are now more likely to know YouTube vloggers than film stars, but a new survey suggests their influence on spending habits isn’t as influential as brands and traditional media companies think.

06/02/2015  |  Full story...

Google profits disappoint as growth slows

Google reported fourth-quarter profits of $4.76bn (£3.16bn), up nearly 30% from the same period a year before, but revenue missed Wall Street expectations.

30/01/2015  |  Full story...

Facebook accounts for quarter of all web traffic (as YouTube drops)

Facebook now drives nearly 25% of the web’s traffic, with YouTube losing out the most, according to new research.

28/01/2015  |  Full story...

Google revamps ‘viewability reporting’ for video ad analytics

Google will start telling US advertisers and publishers to what extent their digital video ads are being seen, keeping with the Media Rating Concil's standard.

08/01/2015  |  Full story...

Top 10 most viewed YouTube UK ads in 2014: Sainsbury's beats John Lewis

Sainsbury’s Christmas ad tops the 2014 UK YouTube ads leaderboard, with Nike getting two spots in the top 10 ranking, according to new data from Google which also looks at the leading agencies.

06/01/2015  |  Full story...

Top 10 content marketing trends of 2014: BuzzFeed booms as creativity and big data merge

Key trends to check your 2015 plans against:

• ‘Old media’ invests in digital future: Disney bought PewDiePie owner Maker Studios, while Dreamworks envisions YouTube will be dominant platform in 5 years time

• Brands become publishers: Native ads (championed by BuzzFeed) and long-form videos boom as brand ditch 30-sec 'hard-sell' commercials for engaging experience that rivals regular TV and publishing output

• Creativity meets big data: As programmatic ads grow, brands are looking to immerse consumers in personally targeted experiences- something creativity cannot achieve without a large dose of science.

Branded content: What gets consumers clicking? This chart shows what gets consumers engaging with branded content. Companies that post images have the best cut through with 64% of those surveyed being receptive or very receptive to the posts. Social media noise is responsible for unreceptive or very unreceptive consumers with 31% of those surveyed not responsive to social posts, while audio clips are the least popular format.

15/12/2014  |  Full story...

YouTube reveals biggest videos of 2014

YouTube has revealed the most popular videos of 2014, marking the occasion with a video assembling some of its most popular Vloggers.

11/12/2014  |  Full story...

Snapchat founder tops ‘Under 30 Power List’

The founder of the controversial app Snapchat has been voted by students as the most influential new media figure under the age of 30.

Watch this video from Vanity Fair interviewing the chat app CEO Evan Speigel and Micheal Bloomberg here:

05/12/2014  |  Full story...

Google plans child-friendly YouTube and Chrome browser

Google is developing child-friendly versions of its search site, Chrome browser and video-sharing service YouTube, according to a US report.

See the full USA Today interview below:


05/12/2014  |  Full story...

Top Christmas ads on YouTube 2014: John Lewis leads but Tesco spreads its bets

With Black Friday and Cyber Monday over, new stats from YouTube reveals who are the retailers that managed to captivate audiences with their Christmas ads.

03/12/2014  |  Full story...

Viral video marketing case studies: the 25 best virals of 2014

From an avalanche of ice buckets to World Cup fever, 2014 was another big year for video viral marketing case studies. As mobile sharing went mainstream, it was charities that achieved some of the year’s biggest success stories with the ‘No Make Up Selfie’ and the ‘Ice Bucket Challenge’ hinting at the future power of social media as a communication tool. To round off the year, we’ve assembled our 25 favourite virals from around the world for your viewing pleasure…

01/12/2014  |  Full story...

Video viral of the week: Asos lets viewers change colours of YouTube video

Asos’ latest marketing campaign for its autumn/winter collection generated nearly half a million views in a week. See why its our video viral of the week below...

20/11/2014  |  Full story...

Street smarts: How ‘10 hours walking in NYC’ became the most talked-about viral of the year

Just what is it like to be a woman walking the streets of New York City alone? This controversial video from non-profit organisation Hollaback! filmed the real-life reactions of men as a woman walks around the city. This case study looks at how the video put street harassment in the spotlight, getting a huge 37 million views in just three weeks.

19/11/2014  |  Full story...

Online video effectiveness: Which formats and frequency work best?

As brands increasingly go ‘online first’ to premier their latest commercials, just how effective is video advertising? A new study uncovers the formats and frequency that can get the best results to win consumers.

18/11/2014  |  Full story...

YouTube takes on Spotify with ‘Music Key’ subscription service

YouTube is taking on Spotify with a new paid for service that offers ad-free music, offline play and background listening on smartphones and tablets.

Watch this video from the BBC reviewing the service:

14/11/2014  |  Full story...

John Lewis ad: Facebook video views catching YouTube

The John Lewis Christmas ad has become a major part of the seasonal calendar in the UK and this year is no different. A week on from its digital debut, new stats show that Facebook is increasingly challenging YouTube when it comes to sharing videos.

13/11/2014  |  Full story...

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