Digital Intelligence

Entries from Digital Intelligence tagged with "youtube"

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Content marketing trends: How influential are YouTube vloggers?

Children and teenagers are now more likely to know YouTube vloggers than film stars, but a new survey suggests their influence on spending habits isn’t as influential as brands and traditional media companies think.

06/02/2015  |  Full story...

Google profits disappoint as growth slows

Google reported fourth-quarter profits of $4.76bn (£3.16bn), up nearly 30% from the same period a year before, but revenue missed Wall Street expectations.

30/01/2015  |  Full story...

Facebook accounts for quarter of all web traffic (as YouTube drops)

Facebook now drives nearly 25% of the web’s traffic, with YouTube losing out the most, according to new research.

28/01/2015  |  Full story...

Google revamps ‘viewability reporting’ for video ad analytics

Google will start telling US advertisers and publishers to what extent their digital video ads are being seen, keeping with the Media Rating Concil's standard.

08/01/2015  |  Full story...

Top 10 most viewed YouTube UK ads in 2014: Sainsbury's beats John Lewis

Sainsbury’s Christmas ad tops the 2014 UK YouTube ads leaderboard, with Nike getting two spots in the top 10 ranking, according to new data from Google which also looks at the leading agencies.

06/01/2015  |  Full story...

Top 10 content marketing trends of 2014: BuzzFeed booms as creativity and big data merge

Key trends to check your 2015 plans against:

• ‘Old media’ invests in digital future: Disney bought PewDiePie owner Maker Studios, while Dreamworks envisions YouTube will be dominant platform in 5 years time

• Brands become publishers: Native ads (championed by BuzzFeed) and long-form videos boom as brand ditch 30-sec 'hard-sell' commercials for engaging experience that rivals regular TV and publishing output

• Creativity meets big data: As programmatic ads grow, brands are looking to immerse consumers in personally targeted experiences- something creativity cannot achieve without a large dose of science.

Branded content: What gets consumers clicking? This chart shows what gets consumers engaging with branded content. Companies that post images have the best cut through with 64% of those surveyed being receptive or very receptive to the posts. Social media noise is responsible for unreceptive or very unreceptive consumers with 31% of those surveyed not responsive to social posts, while audio clips are the least popular format.

15/12/2014  |  Full story...

YouTube reveals biggest videos of 2014

YouTube has revealed the most popular videos of 2014, marking the occasion with a video assembling some of its most popular Vloggers.

11/12/2014  |  Full story...

Snapchat founder tops ‘Under 30 Power List’

The founder of the controversial app Snapchat has been voted by students as the most influential new media figure under the age of 30.

Watch this video from Vanity Fair interviewing the chat app CEO Evan Speigel and Micheal Bloomberg here:

05/12/2014  |  Full story...

Google plans child-friendly YouTube and Chrome browser

Google is developing child-friendly versions of its search site, Chrome browser and video-sharing service YouTube, according to a US report.

See the full USA Today interview below:


05/12/2014  |  Full story...

Top Christmas ads on YouTube 2014: John Lewis leads but Tesco spreads its bets

With Black Friday and Cyber Monday over, new stats from YouTube reveals who are the retailers that managed to captivate audiences with their Christmas ads.

03/12/2014  |  Full story...

Viral video marketing case studies: the 25 best virals of 2014

From an avalanche of ice buckets to World Cup fever, 2014 was another big year for video viral marketing case studies. As mobile sharing went mainstream, it was charities that achieved some of the year’s biggest success stories with the ‘No Make Up Selfie’ and the ‘Ice Bucket Challenge’ hinting at the future power of social media as a communication tool. To round off the year, we’ve assembled our 25 favourite virals from around the world for your viewing pleasure…

01/12/2014  |  Full story...

Video viral of the week: Asos lets viewers change colours of YouTube video

Asos’ latest marketing campaign for its autumn/winter collection generated nearly half a million views in a week. See why its our video viral of the week below...

20/11/2014  |  Full story...

Street smarts: How ‘10 hours walking in NYC’ became the most talked-about viral of the year

Just what is it like to be a woman walking the streets of New York City alone? This controversial video from non-profit organisation Hollaback! filmed the real-life reactions of men as a woman walks around the city. This case study looks at how the video put street harassment in the spotlight, getting a huge 37 million views in just three weeks.

19/11/2014  |  Full story...

Online video effectiveness: Which formats and frequency work best?

As brands increasingly go ‘online first’ to premier their latest commercials, just how effective is video advertising? A new study uncovers the formats and frequency that can get the best results to win consumers.

18/11/2014  |  Full story...

YouTube takes on Spotify with ‘Music Key’ subscription service

YouTube is taking on Spotify with a new paid for service that offers ad-free music, offline play and background listening on smartphones and tablets.

Watch this video from the BBC reviewing the service:

14/11/2014  |  Full story...

John Lewis ad: Facebook video views catching YouTube

The John Lewis Christmas ad has become a major part of the seasonal calendar in the UK and this year is no different. A week on from its digital debut, new stats show that Facebook is increasingly challenging YouTube when it comes to sharing videos.

13/11/2014  |  Full story...

John Lewis puts digital first for ‘Monty the Penguin’ Christmas ad

The annual John Lewis Christmas ad has become as much a part of a UK Christmas as Mince Pies, Santa Claus and woolly jumpers. This year, the retailer opted to preview its £1m ad on digital channels YouTube and Twitter first, ahead of its TV debut over the weekend.

06/11/2014  |  Full story...

Facebook still top platform for social shares but Pinterest on the rise

Facebook is the main social media source of traffic to other websites by a huge margin, but Pinterest is now in second place, according to new research.

03/11/2014  |  Full story...

Mobile now accounts for half of all YouTube traffic

Half of all YouTube views are now coming from mobile devices, with Google now mulling an ad-free subscription service to cater for the app generation.

29/10/2014  |  Full story...

Halloween ‘top time of year for beauty videos’ (infographic)

Halloween is the biggest makeup event of the year in the US, driving 57% of video views for seasonal makeup tutorials on YouTube, according to this new infographic from Google.

28/10/2014  |  Full story...

Marketers increasingly choosing Facebook video over YouTube

Google's dominance of the online video ad sector is under threat, with new research showing that the number of videos directly upload to Facebook could soon surpass videos linked from YouTube.

22/10/2014  |  Full story...

Facebook ‘overtakes YouTube for PC video views’ (but still lags on mobile)

Facebook has reportedly passed YouTube for monthly video views on desktop for the first time, delivered nearly a billion more than YouTube August, as the social networks ‘autoplaying’ video format looks to be paying off.

The claim was made during this video interview by watch Beet.tv’s with ComScore's co-founder. Watch it here.

22/10/2014  |  Full story...

Video viral of the week: Peugeot reboots action-packed 80’s ad

Back in 1984, Peugeot ran a James Bond-style ad to promote its 205 model, replete with helicopter chases, explosions and glamorous women. Now the ad is back… with a digital twist. See why it's our video viral of the week below…

17/10/2014  |  Full story...

Google sells best YouTube channels to UK advertisers with 'Preferred' format

Google has launched its 'Preferred' platform in UK, taking the top 5% of channels on YouTube and selling them to advertisers.

Watch this video from Bloomberg analysing the new platform here:

16/10/2014  |  Full story...

Asda’s YouTube shopping channel gets 2m views

Asda’s recently launched YouTube shopping channel ‘Mum’s Eye View’ has proven a hit, generating impressive traffic figures that show a growing appetite for branded digital TV channels.

Watch a sample of the show below:


30/09/2014  |  Full story...

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