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Entries from Digital Intelligence tagged with "youtube"

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Dailymotion debuts global premium video exchange

YouTube rival Dailymotion has expanded into private programmatic ad trading arena with the launch of a global, premium video exchange.

30/09/2014  |  Full story...

Video viral of the week: Budweiser tackles drink driving with man’s best friend

Continuing the success of its Super Bowl ‘Puppy Love’ commercial, Budweiser’s new corporate social responsibility campaign carries another canine theme... and a powerful anti-drink drive message. See why it’s our video viral of the week below.

26/09/2014  |  Full story...

Video viral of the week: PacSun partners YouTube content creators for back-to-school campaign

To coincide with the back to school season, clothing brand PacSun has released a four-video series in partnership with a popular YouTube fashion channel. See why it’s our video viral of the week below.

27/08/2014  |  Full story...

Video viral of the week: Axe encorages men to embrace weekdays

Axe has launched a new digital campaign designed to remind men that fragrances are not just for special occasions, as the Unilever body spray brand encourages their core audience of young males to embrace weekdays.

21/08/2014  |  Full story...

Google’s ad-free music subscription service revealed?

Google’s long rumoured music subscription service may be called 'YouTube Music Key', offering ad-free tracks for $9.99 a month, according to a report.

20/08/2014  |  Full story...

Miller Lite turns fan photos into national TV ad

Miller Lite has embarked on a user generated content campaign, encouraging fans to submit their own summer photos with the beer brand with the promise of turning the best ones into a nationwide TV campaign. This case study looks at how the campaign's hashtag became the No. 2 branded hashtag on Twitter.

19/08/2014  |  Full story...

UK video trends: Brits still prefer to watch live shows on their TV

85% of people still prefer to watch TV programs on a big screen, rather than mobile, tablet or PC, according to new research from BroadStream Solutions.

18/08/2014  |  Full story...

Video viral of the week: Wilkinson Sword claims beards make babies cry

With bushy beards coming back into fashion, how does a shaving brand get rugged hipsters back on their side? This viral video from Wilkinson Sword Germany explains why the hirsute look might not be as fatherly as you might think. See why it’s our video viral of the week below…

18/08/2014  |  Full story...

UK internet trends 2014: Which sites attract most mobile users?

There are 48.4 million unique internet users in the UK, with 3.3 million users per month accessing the Internet exclusively from mobile devices (smartphone or tablet), according to new research.

18/08/2014  |  Full story...

US smartphone penetration to reach 75% this year

The US will reach over 75% by the year end, with Apple and Android still leading the way in terms of phones and operating systems respectively, according to new data.

11/08/2014  |  Full story...

FMCG digital marketing creative agencies could be shaken up at Colgate-Palmolive

Colgate-Palmolive are the latest firm where FMCG digital marketing creative agencies are facing a mainstream challenge to their businesses from hot creative talent on YouTube channels. Whatever type of marketing you do, this could impact your business.


07/08/2014  |  Full story...

Simon’s Cat breaks crowdfunding record

The Simon’s Cat campaign on Indieogo has smashed UK crowdfunding records by successfully raising more than £284,000 / $478,000 to produce their first ever broadcast-length colour film.

05/08/2014  |  Full story...

Shakira's "La La La" Activia-sponsored video becomes most-shared ad

Marketing technology company Unruly have released figures showing that an Activia yoghurt advert featuring Shakira has overtaken Volkswagen's 2011 Super Bowl ad "The Force" to become the most-shared ad of all time.

31/07/2014  |  Full story...

Google+ ditches real name requirements for YouTube

Google has dropped its requirement for people to use their real names on its social networking service Google+ and its video service YouTube, in a move that suggests the web giant is scaling back its social media ambitions.

18/07/2014  |  Full story...

Simon’s Cat raises £88,000 via crowdfunding in one week

The studio behind Simon’s Cat has raised £88,000 to produce a special episode of the hugely popular YouTube cartoon.

16/07/2014  |  Full story...

YouTube to fund new content via Hollywood deals?

YouTube is mulling a number of Hollywood deals to fund content on its site, according to a new report.

16/07/2014  |  Full story...

Moshi Monsters boss steps down on YouTube

The boss of Mind Candy, the company behind popular kids social network Moshi Monsters, has taken to YouTube to announce his resignation as CEO, but will continue in a more “creative role” as the social network.

View the YouTube video here:

14/07/2014  |  Full story...

World Cup marketing trends: Brands react to Germany thrashing Brazil

Germany’s spectacular 7-1 semi final victory over Brazil last night broke many records, including some on social media- with many brands joining the conversation.

This YouTube ad for a German Radio station summed up the night:


09/07/2014  |  Full story...

Prisoner or astronaut? Comfort supports mums in gritty film

Last month, Unilever’s fabric conditioner brand Comfort launched a short film targeted at moms, taking a gritty and emotional look at the role of two mothers with very different sons. See why its out video viral of the week below…

09/07/2014  |  Full story...

YouTube shames ISPs for poor streaming perfomance

Google is following Netflix’ strategy by introducing a new pop-up bar on YouTube that warns users if their videos fail to stream smoothly- reminding them that they should blame their ISPs rather than the video sharing site.

08/07/2014  |  Full story...

Google to close first social network Orkut after ten years

Google's first social networking site Orkut will shut down after September, a decade on from its launch, as the internet giant looks to focus on its YouTube, Blogger and Google+ networks instead.

01/07/2014  |  Full story...

Facebook revamps news feed rankings for video

Facebook has updated its News Feed algorithm change to show more relevant videos to users, and increase the value of its content to advertisers as a result.

25/06/2014  |  Full story...

Cannes Lions case study: Sound of Honda brings Senna to life with light display

This "Sound of Honda -- Ayrton Senna 1989" ad from from Dentsu Tokyo, caught the eye of the judges at Cannes Lions 2014. We look at how the video went viral, getting over 4 million views for recreating a moment of sporting history with a sound and light display.

23/06/2014  |  Full story...

Cannes Lions case study: Edgy ‘First Kiss’ viral gets hearts racing with subtle branding

This ad for clothes brand Wren took the web by storm back in March, with its strange mix of cringe-worthy and heart-warming first kisses between strangers– coming close to winning 2014’s Cannes Lions Grand Prix award. This case study looks at the secret to the viral ads success, despite its almost non-existent branding.

23/06/2014  |  Full story...

Dreamworks bets on YouTube: Dominant platform in 5 years time?

YouTube will be the dominant media platform in five years according to Dreamworks CEO Jeffrey Katzenberg as the company prepares a family orientated channel on Google’s video sharing site.

Watch this backstage interview with Katzenberg below:

23/06/2014  |  Full story...

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