Digital Intelligence

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This "Sound of Honda -- Ayrton Senna 1989" ad from from Dentsu Tokyo, caught the eye of the judges at Cannes Lions 2014. We look at how the video went viral, getting over 4 million views for recreating a moment of sporting history with a sound and light display.

23/06/2014  |  Full story...

This ad for clothes brand Wren took the web by storm back in March, with its strange mix of cringe-worthy and heart-warming first kisses between strangers– coming close to winning 2014’s Cannes Lions Grand Prix award. This case study looks at the secret to the viral ads success, despite its almost non-existent branding.

23/06/2014  |  Full story...

YouTube will be the dominant media platform in five years according to Dreamworks CEO Jeffrey Katzenberg as the company prepares a family orientated channel on Google’s video sharing site.

Watch this backstage interview with Katzenberg below:

23/06/2014  |  Full story...

The most sharable social media content is either funny or informative - or a combination of both – according to the findings of a new survey.

20/06/2014  |  Full story...

YouTube has attracted controversy with its new music subscription service, that will see artists on independent labels blocked form the site over a payment dispute.

18/06/2014  |  Full story...

Successful marketing has shifted from the campaign approach to more personal communications that build long-standing relationships in an always-on media world. In this interview with Cannes TV, Wendy Clark, SVP, Global Sparkling Brand Center at Coca-Cola talks about the challenges facing brands in real-time marketing.

Watch the interview here:

18/06/2014

The Central Intelligence Agency (CIA) has launched a Facebook and Twitter account, revealing a sense of humour that has caused social media buzz… but not everyone has seen the funny side.

10/06/2014  |  Full story...

Most social sharing happens via ‘copy and pasted’ links shared over iPhones and iPads- not via Facebook likes and Twitter retweets, according to this new infographic from Radium one looking at the six biggest myths about how content spreads across the web.

02/06/2014  |  Full story...

Google is reportedly mulling a bid for Twitch for $1bn to link popular video game streaming service to its YouTube video network.

20/05/2014  |  Full story...

In the month when US online ad revenues overtook broadcast TV for the first time, the days of TV’s ad dominance look numbered. While the medium still lags behind total TV ad revenue ($42bn Vs $66bn) it’s clear that neglecting digital marketing is no longer an option for modern brands.

08/05/2014  |  Full story...

Another milestone in digital development: the month when online ad revenues overtook broadcast TV for the first time. Latest research from the US shows the shape of things to come in dozens more markets as the media mix continues to evolve.

In the same month 'traditional media' giants continued to build their digital portfolios with Disney buying Maker Studios, the largest channel on YouTube.

- Facebook: Profits triple as mobile now accounts for a staggering 60% of its ad revenue
- Google: Links online and offline behaviour with a new in-store mobile shopping trials
- Amazon: Latest PR activity turns kitchens into shopping carts with a digital wand to scans barcodes at home

Full research, case studies and videos on click through. If your team are replanning brand activity mid-year, need inputs for 2015 plans, then simply email us to connect with one of the digital strategists for your market.

Read April 2014

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30/04/2014

Google is offering advertisers the option of targeted app install ads on mobile search and YouTube, following similar moves by rivals Facebook, Yahoo and Twitter.

24/04/2014  |  Full story...

Just who is a typical UK YouTuber? Nearly one-fifth of those watching YouTube are watching less TV according to new research looking into the top myths and realities of users of the video sharing platform.

23/04/2014  |  Full story...

Evian has continued its hugely successful dancing babies series with a new ad featuring Spider-Man, as the new superhero movie hits the cinemas. See why its our video viral of the week below…

10/04/2014  |  Full story...

As the fourth season of popular HBO fantasy series gets underway, this video from Hootsuite reimagines the warring houses as social media platforms.

08/04/2014  |  Full story...

This emotionally affecting video from Save The Children aims to raise awareness of the impact that three years of civil war has had on children in Syria, by bringing the conflict closer to home for Western viewers- getting £28m YouTube views as a result. See why it’s our video viral of the week below...

02/04/2014  |  Full story...

Larger screen phones, better video quality and 4G networks are the three most important factors for driving greater consumption of video content on mobile phones, according to a new report from Strategy Analytics looking at global mobile video trends.

02/04/2014  |  Full story...

April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from this year's batch for your viewing pleasure…

01/04/2014  |  Full story...

Disney has bought YouTube network Maker Studios in a $950m deal that sees the iconic movie studio make a significant step towards a digital future.

01/04/2014  |  Full story...

Turkey has banned YouTube after the site was used to publish an ‘audio leak’ allegedly from a state security meeting that discussed possible military action in Syria.

28/03/2014  |  Full story...

As the web celebrates its 25th birthday, Tim Berners-Lee shares his thoughts about what's to come. To give you a window into the near future, Matt Cutts explains how Google voice search will remove keyboards, and wearable computers get another step closer.

New research this month showed that 1/5 of all ad spend globally now goes online. Facebook is trying to push that further, continuing to remove the free organic audiences brands enjoyed in the past, as they force companies to switch ad dollars to promote their posts.

This month's case studies that impressed us include Samsung's big win at the Oscars, McDonald's testing SnapChat and Garnier's social tactics in China.

The research is grouped in the sections matching digital channel strategies and training courses.

Need more about the implications of any of this research on the digital aspects of your marketing plan? Simply email us back.

Read March 2014

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27/03/2014

This emotionally powerful video from the Animal Mayhew Centre puts a new twist on typical pet rescue charities- highlighting the happiness a rescue dog bring to their owners after a hard day. See why it’s our video viral of the week below…

25/03/2014  |  Full story...

For years, Jamie Oliver’s Food Tube channel on YouTube had low engagement and flat subscriber numbers. This case study looks at how the team behind the channel created online buzz and interactive elements (including the chance to slap the celebrity chef himself) to help it become one of YouTube’s most successful food channels with 1.8 million monthly views.

19/03/2014  |  Full story...

Industrial robot firm Kuka Robotics has run a new YouTube video campaign, pitting table tennis star Timo Boll against a high speed robot. See why it’s our video viral of the week below…

13/03/2014  |  Full story...

Most of the time marketers are in their comfort zone when it comes to marketing rules, regulations and company policies – but take one look at digital and it can feel easier to get things wrong than right. Danny Meadows-Klue is a Commissioner for the regulation of marketing in the UK, and helped create many of the industry codes on digital marketing. Here he guides marketers through a few easy steps they can take to avoid the common pitfalls.

12/03/2014  |  Full story...