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Entries from Digital Intelligence tagged with "youtube"

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Global video market revenue: TV still dominates

This chart shows the breakdown of audiovisual revenue per region by audiovisual type. North America's audiovisual revenue is split the most diversely between linear TV, on-demand services and home video (such as DVDs). On-demand audiovisual services (such as NetfIix)seem to have only taken hold in the North American accounting for a % revenue of the market. By contrast, on-demand video has yet to take off in the Middle East and Africa, where it accounts for 0% of market share revenue.

Global video market revenue: TV still dominates . This chart shows the breakdown of audiovisual revenue per region by audiovisual type. North America's audiovisual revenue is split the most diversely between linear TV, on-demand services and home video (such as DVDs). On-demand audiovisual services (such as NetfIix)seem to have only taken hold in the North American accounting for a % revenue of the market. By contrast, on-demand video has yet to take off in the Middle East and Africa, where it accounts for 0% of market share revenue.

05/03/2014  |  Full story...

How much do musicians earn on iTunes, Spotify and YouTube? Biggest earners revealed

Musician Zoe Keating has revealed her iTunes, Spotify, YouTube and Pandora payouts for 2013- showing that downloads are still more valuable than streams for artists looking to make sales online.

26/02/2014  |  Full story...

Top 10 YouTube brand channels in the Philippines

Smart Corporate, Nestle, and Unilever’s Ponds were the top three most views YouTube brand channels in the Philippines during 2014, according to new data.

20/02/2014  |  Full story...

Top smartphone apps in Southeast Asia: Facebook and Google Play lead way

Facebook has topped a ranking of smartphone apps in Southeast Asia, with LINE, WhatsApp, Google Play and Blackberry Messenger also proving popular, according to new research.

17/02/2014  |  Full story...

Video viral of the week: KFC Russia puts customers in spotlight for social media campaign

KFC Russia is inviting customers to star in a TV commercial, via a new campaign that incorporates outdoor, TV and social media advertising.

10/02/2014  |  Full story...

YouTube clamps down on fake views with video audits

YouTube has begun to audit the number of views a video has received, in a bid to tackle the growing trend for fake views inflating the popularity of videos.

Last year, Channel 4 ran a documentary ‘Celebs, Brands and Fake Fans’ , which examined the growing trend for fake views, and looked at the origin of click farms in areas such as Bangladesh.

Watch this trailer for the documentary here:

05/02/2014  |  Full story...

Sky offers free programmes on YouTube

Sky is putting free episodes from some on its TV shows on YouTube, in an effort to entice viewers to its pay-TV services.

03/02/2014  |  Full story...

Google overcomes sales slump as profits rise 17%

Google has beaten expectations with its latest financial earnings, recording fourth quarter profits of $3.38bn (£2.05bn), up 17% from a year earlier, boosted by stronger advertising revenue.

31/01/2014  |  Full story...

Google to rate ISPs based on YouTube performance

Google is launching a new report that ranks internet service providers based on the quality of their YouTube video playback.

28/01/2014  |  Full story...

Fastest growing global social networks: Instagram and Reddit lead the way

Instagram is growing the fastest of all social media sites worldwide, followed by Reddit, while Facebook’s global audience fell 3% in 2013, according to new data.

24/01/2014  |  Full story...

Video viral of the week: Devil Baby stunt terrorises New Yorkers to get 36m views

Following on from the success of Carrie’s YouTube prank last year, the makers of 20th Century Fox’s latest horror movie ‘Devil’s Due’ have used a similar tactic to great effect- getting over 36m views in the process. See why it’s our video viral of the week below…

22/01/2014  |  Full story...

Video viral of the week: Axe gets serious with ‘Make Love Not War’ video

In a surprise move, Axe has ditched its playboy image with a serious message for this year’s Super Bowl commercial slot to push its new ‘Peace’ fragrance. See why it’s our video viral of the week below…

Watch the extended ‘Call to Arms’ ad here:

21/01/2014  |  Full story...

Top 10 online video brands for 2013

This chart shows the top 10 video brands in the US based on their average unique monthly visitors. YouTube comes out on top by a long way with almost 130 million unique views a month for 2013. Perform Group is a digital sports media site that started in 2007 and saw the highest increase of monthly visitors with a 58% increase since 2012.

Top 10 online video brands for 2013. This chart shows the top 10 video brands in the US based on their average unique monthly visitors. YouTube comes out on top by a long way with almost 130 million unique views a month for 2013. Perform Group is a digital sports media site that started in 2007 and saw the highest increase of monthly visitors with a 58% increase since 2012.

20/01/2014  |  Full story...

Lays expands ‘Do Us A Flavour’ into year-long social media campaign

Lay’s is running a second campaign for its crowdsourced “Do Us A Flavour” ads, this time incorporating Instagram and Twitter, as Pepsico’s crisp brand looks to boost its reach on smartphones and tablets.

Watch this case study from the previous US campaign:

16/01/2014  |  Full story...

Managing social media comments: YouTube users get new community controls

YouTube has brought back tools to help uploaders control comments on their videos via a central system, in a bid to make manage social media comments better.

14/01/2014  |  Full story...

Samsung named ‘social brand of the year’

Samsung has been named as the social brand of the year according to Unruly after amassing 7.3 million shares of its videos.

10/01/2014  |  Full story...

Top 10 US brands, video sites and apps of 2013

As we enter 2014, research firm Neilsen has released the top 10 web brands, video sites and apps from last year in the US.

02/01/2014  |  Full story...

Top 10 YouTube videos of 2013: Harlem Shake, comedy spoofs and dancing babies top list

YouTube has revealed it top 10 most watched videos, with the Ylvis song 'What Does The Fox Say?' and the Harlem Shake dance phenomenon topping the list, ahead of brand virals Evian’s Dancing Babies and Volvo’s truck split.

Here’s the company’s Year in Review video:

18/12/2013  |  Full story...

Content marketing in 2013- Blurring the lines between advertising and entertainment

YouTube ramps up contextual advertising and paid content to rival success of Netflix, as Google becomes world's largest media owner

iTunes and Google adopt Spotify model, signalling a new era of ad-funded streaming music

Marketers getting smarter with content marketing as analysts predict rise in native advertising in the years to come

17/12/2013  |  Full story...

Viral video marketing case studies – the best virals of 2013

Along with the Harlem Shakes, singing astronauts and twerking fails, 2013 was another big year for viral video marketing case studies. From the emotionally powerful (Dove’s ‘Sketches’ and Skype’s ‘Born Friends’ ) to the very risky (Durex’s ‘Fundawear’ and Kmart’s ‘Ship My Pants’) there’s been a wealth of great online marketing ads that got many people sharing. This year also saw the introduction of Twitter’s Vine videos - with Lowes and Tide leading the 6-second format with smart and engaging ads. To round off the year, we’ve put together our 25 favourite virals for your viewing pleasure…

04/12/2013  |  Full story...

Microsoft hires Dom Joly for new Bing It On campaign

Microsoft has launched the second phase of its ‘Bing it On’ campaign, which challenges consumers to directly compare Bing’s search results with Google’s.

29/11/2013  |  Full story...

YouTube hit by spam as compulsory Google+ login backfires

Google has admitted its YouTube site has become riddled with spam after it switched to compulsory Google+ logins from users to comment on videos.

27/11/2013  |  Full story...

John Lewis ‘Bear and the Hare' ad- how did Twitter react?

A week on from the launch of John Lewis’ festive ad ‘The Bear and Hare’ how did it compare to previous Christmas campaigns? Crimson Hexagon, a provider of social media analysis platform ForSight and a library of 365 billion posts (that grows by a billion every two days) looks at how the £7m campaign has fared so far on Twitter.

22/11/2013  |  Full story...

Video viral of the week: Van Damme gets 25m views in 1 week with Volvo trucks stunt

As part of its hugely successful ‘Volvo Trucks’ stunt series on YouTube, the Swedish auto maker hired the ‘Muscles from Brussels’ himself- Jean Claude Van Damme- to perform an eye-watering stunt between two moving heavy vehicles. See why it’s our video viral of the week below…

19/11/2013  |  Full story...

Video viral of the week: Skype tear-jerker chronicles unique friendship forged by video chat

As part of its ‘Stay Together’ series, this video from Skype tugs at the heart strings, telling the story of a long-distance friendship between two teenage girls, from the US and New Zealand, who were both born with one arm. The emotional impact of the ad has led to over 2 million views so far. See why it’s our viral of the week below…

13/11/2013  |  Full story...

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