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Entries from Digital Intelligence tagged with "youtube"

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How Jamie Oliver’s YouTube channel got 600,000 subscribers

For years, Jamie Oliver’s Food Tube channel on YouTube had low engagement and flat subscriber numbers. This case study looks at how the team behind the channel created online buzz and interactive elements (including the chance to slap the celebrity chef himself) to help it become one of YouTube’s most successful food channels with 1.8 million monthly views.

19/03/2014  |  Full story...

Video viral of the week: Table Tennis star takes on robot to get 1m views in 2 days

Industrial robot firm Kuka Robotics has run a new YouTube video campaign, pitting table tennis star Timo Boll against a high speed robot. See why it’s our video viral of the week below…

13/03/2014  |  Full story...

The strategist's view: Stale cookies, hacked fridges, stolen credit cards - digital marketing rules and regulation in a post-Prism world

Most of the time marketers are in their comfort zone when it comes to marketing rules, regulations and company policies – but take one look at digital and it can feel easier to get things wrong than right. Danny Meadows-Klue is a Commissioner for the regulation of marketing in the UK, and helped create many of the industry codes on digital marketing. Here he guides marketers through a few easy steps they can take to avoid the common pitfalls.

12/03/2014  |  Full story...

Active use of social media platforms by region

This chart shows the active users for the top 10 social networks by region. Respondents were asked the question "Which of the following services have you used/contributed to in the last month?". Facebook proved to be popular across all regions, with 55% of North American users posting or contributing every month. Interestingly Middle East and African respodents posted to professional social network Linkedln more than any other region (18%).

Active use of social media platforms by region. This chart shows the active users for the top 10 social networks by region. Respondents were asked the question

10/03/2014  |  Full story...

Global video market revenue: TV still dominates

This chart shows the breakdown of audiovisual revenue per region by audiovisual type. North America's audiovisual revenue is split the most diversely between linear TV, on-demand services and home video (such as DVDs). On-demand audiovisual services (such as NetfIix)seem to have only taken hold in the North American accounting for a % revenue of the market. By contrast, on-demand video has yet to take off in the Middle East and Africa, where it accounts for 0% of market share revenue.

Global video market revenue: TV still dominates . This chart shows the breakdown of audiovisual revenue per region by audiovisual type. North America's audiovisual revenue is split the most diversely between linear TV, on-demand services and home video (such as DVDs). On-demand audiovisual services (such as NetfIix)seem to have only taken hold in the North American accounting for a % revenue of the market. By contrast, on-demand video has yet to take off in the Middle East and Africa, where it accounts for 0% of market share revenue.

05/03/2014  |  Full story...

How much do musicians earn on iTunes, Spotify and YouTube? Biggest earners revealed

Musician Zoe Keating has revealed her iTunes, Spotify, YouTube and Pandora payouts for 2013- showing that downloads are still more valuable than streams for artists looking to make sales online.

26/02/2014  |  Full story...

Top 10 YouTube brand channels in the Philippines

Smart Corporate, Nestle, and Unilever’s Ponds were the top three most views YouTube brand channels in the Philippines during 2014, according to new data.

20/02/2014  |  Full story...

Top smartphone apps in Southeast Asia: Facebook and Google Play lead way

Facebook has topped a ranking of smartphone apps in Southeast Asia, with LINE, WhatsApp, Google Play and Blackberry Messenger also proving popular, according to new research.

17/02/2014  |  Full story...

Video viral of the week: KFC Russia puts customers in spotlight for social media campaign

KFC Russia is inviting customers to star in a TV commercial, via a new campaign that incorporates outdoor, TV and social media advertising.

10/02/2014  |  Full story...

YouTube clamps down on fake views with video audits

YouTube has begun to audit the number of views a video has received, in a bid to tackle the growing trend for fake views inflating the popularity of videos.

Last year, Channel 4 ran a documentary ‘Celebs, Brands and Fake Fans’ , which examined the growing trend for fake views, and looked at the origin of click farms in areas such as Bangladesh.

Watch this trailer for the documentary here:

05/02/2014  |  Full story...

Sky offers free programmes on YouTube

Sky is putting free episodes from some on its TV shows on YouTube, in an effort to entice viewers to its pay-TV services.

03/02/2014  |  Full story...

Google overcomes sales slump as profits rise 17%

Google has beaten expectations with its latest financial earnings, recording fourth quarter profits of $3.38bn (£2.05bn), up 17% from a year earlier, boosted by stronger advertising revenue.

31/01/2014  |  Full story...

Google to rate ISPs based on YouTube performance

Google is launching a new report that ranks internet service providers based on the quality of their YouTube video playback.

28/01/2014  |  Full story...

Fastest growing global social networks: Instagram and Reddit lead the way

Instagram is growing the fastest of all social media sites worldwide, followed by Reddit, while Facebook’s global audience fell 3% in 2013, according to new data.

24/01/2014  |  Full story...

Video viral of the week: Devil Baby stunt terrorises New Yorkers to get 36m views

Following on from the success of Carrie’s YouTube prank last year, the makers of 20th Century Fox’s latest horror movie ‘Devil’s Due’ have used a similar tactic to great effect- getting over 36m views in the process. See why it’s our video viral of the week below…

22/01/2014  |  Full story...

Video viral of the week: Axe gets serious with ‘Make Love Not War’ video

In a surprise move, Axe has ditched its playboy image with a serious message for this year’s Super Bowl commercial slot to push its new ‘Peace’ fragrance. See why it’s our video viral of the week below…

Watch the extended ‘Call to Arms’ ad here:

21/01/2014  |  Full story...

Top 10 online video brands for 2013

This chart shows the top 10 video brands in the US based on their average unique monthly visitors. YouTube comes out on top by a long way with almost 130 million unique views a month for 2013. Perform Group is a digital sports media site that started in 2007 and saw the highest increase of monthly visitors with a 58% increase since 2012.

Top 10 online video brands for 2013. This chart shows the top 10 video brands in the US based on their average unique monthly visitors. YouTube comes out on top by a long way with almost 130 million unique views a month for 2013. Perform Group is a digital sports media site that started in 2007 and saw the highest increase of monthly visitors with a 58% increase since 2012.

20/01/2014  |  Full story...

Lays expands ‘Do Us A Flavour’ into year-long social media campaign

Lay’s is running a second campaign for its crowdsourced “Do Us A Flavour” ads, this time incorporating Instagram and Twitter, as Pepsico’s crisp brand looks to boost its reach on smartphones and tablets.

Watch this case study from the previous US campaign:

16/01/2014  |  Full story...

Managing social media comments: YouTube users get new community controls

YouTube has brought back tools to help uploaders control comments on their videos via a central system, in a bid to make manage social media comments better.

14/01/2014  |  Full story...

Samsung named ‘social brand of the year’

Samsung has been named as the social brand of the year according to Unruly after amassing 7.3 million shares of its videos.

10/01/2014  |  Full story...

Top 10 US brands, video sites and apps of 2013

As we enter 2014, research firm Neilsen has released the top 10 web brands, video sites and apps from last year in the US.

02/01/2014  |  Full story...

Top 10 YouTube videos of 2013: Harlem Shake, comedy spoofs and dancing babies top list

YouTube has revealed it top 10 most watched videos, with the Ylvis song 'What Does The Fox Say?' and the Harlem Shake dance phenomenon topping the list, ahead of brand virals Evian’s Dancing Babies and Volvo’s truck split.

Here’s the company’s Year in Review video:

18/12/2013  |  Full story...

Content marketing in 2013- Blurring the lines between advertising and entertainment

YouTube ramps up contextual advertising and paid content to rival success of Netflix, as Google becomes world's largest media owner

iTunes and Google adopt Spotify model, signalling a new era of ad-funded streaming music

Marketers getting smarter with content marketing as analysts predict rise in native advertising in the years to come

17/12/2013  |  Full story...

Viral video marketing case studies – the best virals of 2013

Along with the Harlem Shakes, singing astronauts and twerking fails, 2013 was another big year for viral video marketing case studies. From the emotionally powerful (Dove’s ‘Sketches’ and Skype’s ‘Born Friends’ ) to the very risky (Durex’s ‘Fundawear’ and Kmart’s ‘Ship My Pants’) there’s been a wealth of great online marketing ads that got many people sharing. This year also saw the introduction of Twitter’s Vine videos - with Lowes and Tide leading the 6-second format with smart and engaging ads. To round off the year, we’ve put together our 25 favourite virals for your viewing pleasure…

04/12/2013  |  Full story...

Microsoft hires Dom Joly for new Bing It On campaign

Microsoft has launched the second phase of its ‘Bing it On’ campaign, which challenges consumers to directly compare Bing’s search results with Google’s.

29/11/2013  |  Full story...

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