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Entries from Digital Intelligence tagged with "youtube"

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Surface Vs iPad: Microsoft pushes tablet after big price drop

Microsoft has launched a new video touting its Surface RT tablet over Apple's iPad, as poor sales of its tablet have led to a big price drop.

Watch the video below:

13/08/2013  |  Full story...

YouTube founders take on Vine and Instagram with ‘MixBit’

The founders of YouTube, Chad Hurley and Steve Chen, have unveiled their latest project, a social video sharing and remixing site called MixBit.

09/08/2013  |  Full story...

ITV drops legal action over C4 ‘tweets for gifts’ documentary

ITV has dropped threats of legal action against Channel 4 over allegations that stars of Coronation Street were breaching marketing rules by promoting companies on Twitter in exchange for gifts.

08/08/2013  |  Full story...

‘Fake fans’ documentary exposes murky world of click farms

This week’s Channel 4 documentary ‘Celebs, Brands and Fake Fans’ looked into the murky world of ‘click farms’- offering a warning to brands tempted to buy success on social media.

Watch a trailer for the programme here:

07/08/2013  |  Full story...

Digital Intelligence July 2013

Digital Strategy data - Digital Intelligence July 2013

Looking for smart brands with strong digital ecosystems? Look at how the arrival of a royal baby in the UK became a media event for Oreo, Pampers and many more. With a strong always-on digital strategy, it's easy to unlock extra reach and cut-through.

This month's update also covers the latest mobile milestones: Samsung overtaking Apple in traffic, Smartphone growth leaping and global mobile ad revenue boosts.

For media strategists there's a summary of Facebook's mobile platform, Graph Search going live (with more ad targeting tools), and Twitter's new ad targeting.

If you're adapting your plans based on these trends then our digital strategists can support you, and if your team need new skills to be able to lead in this space then our Digital Training Academy in-company courses cover all these areas. Simply mail us back for more.

Read July 2013

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31/07/2013

Royal baby and online marketing: How 10 brands newsjacked the birth of Prince George

This month the world's media focused on one couple and one baby - attracting hundreds of millions of consumers, to thousands of high traffic pieces of content. Smart brands leapt at the opportunity creating branded content and tactical media buys. Danny Meadows-Klue, president of the Digital Training Academy, highlights some of the strongest approaches from marketers capitalising on Prince George's arrival: from Magnum to Oreo, Pampers to Coke. It's a great illustration of what's possible when you apply the Digital Acceleration Programme training - strong digital ecosystems let brands unlock leaps in reach and effectiveness, making any big cultural event an easy way to share your brand's point of view.

26/07/2013  |  Full story...

Google unveils £23 wi-fi TV streaming dongle

Google has launched Chromecast, a low cost competitor to Apple TV that plugs into a TV’s HDMI slot and streams media, controlled via almost any PC or mobile.

Watch this promo video from Google demonstrating how Chromecast works below:

25/07/2013  |  Full story...

Case study: V Energy ‘robbery’ game gets 12% increase in sales

Earlier this year, V Energy launched an online game in New Zealand inviting customers to steal their share of the $100,000 prize pool from each other. This case study looks at how the energy drinks band increase Facebook engagement 174% and sales 12% through this innovative (and risque) social gaming campaign.

View the video case study below:

25/07/2013  |  Full story...

Google earnings disappoint (despite 16% profit rise)

Google’s second quarter financial results have failed to meet expectations, despite posting a 16% rise in profits.

19/07/2013  |  Full story...

Video viral of the week: Purina generates puppy love as dog food ad gets 2m views

Purina’s dog food brand Beneful has created a canine-based Rube Goldberg machine for its latest campaign, creating a buzz online with 2 million YouTube views just 2 weeks after launch. See why it’s our video viral of the week below…

15/07/2013  |  Full story...

YouTube renews Vevo partnership

YouTube has renewed its agreement with Vevo to stream its highly lucrative music video content, as Google continues to push YouTube as the premier destination for music on the web.

08/07/2013  |  Full story...

Video viral of the week: Pepsi Max levitation stunt gets 3m YouTube views

Pepsi Max worked with British magician to produce this head-scraching levitation stunt on top of a London double decker bus- getting nearly 3 million YouTube views and plenty of press attention in the process. See why it's our video viral of the week here…

01/07/2013  |  Full story...

Digital Intelligence June 2013

Digital Strategy data - Digital Intelligence June 2013

In this month's round-up, we look at advertising: Facebook's new ad formats, Amazon overtaking Twitter in ad revenue, and Google's new 'enhanced' campaigns. The continued evolution of these 3 media properties is covered in our Digital Acceleration training, so email us back if you need more.

For consumer marketers, new research on brand equity shows which brands are the winners among Generation Y, the digitally native 16-34 year-olds that are so tough to reach effectively. And there's more from Cannes, plus the latest online films that are driving the "earned" media many marketers are searching for. Stories are grouped around the big themes in digital - and full details, videos and high resolution charts on click through below.

If you'd like quick tips about what these mean for your team's plans, then simply reply back to this email for a digital strategist to send you extra advice. And with advanced in-company training programmes running in 20 countries this year, it's easy than ever to boost your team's skills.

Read June 2013

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28/06/2013

Video viral of the week: Coca-Cola unites Pakistani and Indian consumers via ‘Small World Machines’

Coca-Cola’s latest online video campaign taking Cannes by storm featured a ‘Small World Machine’, linking Indians and Pakistanis via a live communications portal- getting 1.5 million YouTube views in the process. See why it’s our video viral of the week below…

25/06/2013  |  Full story...

Cannes Lions 2013 winners: ‘Dumb Ways to Die’ scoops top awards

Ad agency Mccann’s Dumb Ways to Die became the most awarded ad in the history of the Cannes advertising festival, with its offbeat public service announcement for Metro Trains Melbourne finishing the festival with 32 Lions, including five Grand Prix awards, 18 gold, three silver and six bronze.

24/06/2013  |  Full story...

Axe ‘space academy’ campaign scoops three Cannes Lions awards

London agency Bartle Bogle Hegarty has been awarded three of the UK's five awards in the Promo & Activation Lions, taking home Gold, Silver and Bronze Lions for its work for Axe (known as Lynx in the UK).

Watch one of the campaign videos below:

21/06/2013  |  Full story...

Dove Sketches wins gold at Cannes: Over 55m views from just one upload on YouTube

Unilever's Dove campaign, ‘Real Beauty Sketches’, has won two gold awards at Cannes Lions 2013, after impressing the jury with the most viewed online ad of the year, attracting over 55 million YouTube views so far.

21/06/2013  |  Full story...

Facebook adds 15-second videos to Instagram

Facebook has added a video function to its popular photo app Instagram, in a move that will challenge both YouTube and Twitter’s Vine in the user generated mobile video space.

Watch the launch ad here:

Introducing Video on Instagram from Instagram on Vimeo.

21/06/2013  |  Full story...

Cannes Lions online video case study: Dove’s Real Beauty Sketches online video wins Cannes Cyber Lions Gold

Dove has been successfully engaging its female target audience with its ‘Campaign for Real Beauty’ for a number of years now. Through the use of innovative and integrated, multi-channel campaigns they have already amassed a significant following online. So to re-engage the audience in the debate needed some exceptional creativity and excellence in advertising communications. This latest activation of the brand communication idea, with one compelling 3 minute video at its heart, has surpasses all previous work and been their most successful yet. In this Cannes Lions online video case study we show you why…

Brand: Dove | Sector: FMCG, Personal care| Country: US and global | Objective: brand consideration and preference | Format: Video

21/06/2013  |  Full story...

Cannes Lions 2013- Jack Black on adapting content to a small screen (video)

Actor Jack Black joined Yahoo! on stage at Cannes Lions to talk about the revolution in online content. Speaking to Cannes Lions TV after the seminar, he speaks on Hollywood, content on small screens and why people love a leading man.

19/06/2013  |  Full story...

Video viral of the week: Skittles lets viewers ‘smash the rainbow’ with interactive YouTube ad

Continuing its surreal marketing efforts, Skittles' latest YouTube video viral campaign lets viewers select items to smash- with bizarre results. See why it’s our video viral of the week below…

13/06/2013  |  Full story...

Video viral of the week: giffgaff shows caring side of zombies

Mobile network giffgaff’s latest viral campaign depicts a zombie apocalypse… with a twist. See why it’s our video viral of the week below (warning: contains scenes of mild gore and random acts of kindness)...

11/06/2013  |  Full story...

YouTube mobile ad sales triple- accounts for 10% of Google revenues (video)

YouTube now generates about 10% of Google's total revenue, as the video sharing site sees its ad revenues on mobile devices triple in just six months.

Watch the Bloomberg interview where the data was revealed here:

07/06/2013  |  Full story...

'Generation Y' favours internet brands- Amazon more popular than Google (infographic)

Amazon, Google, Facebook and YouTube are amongst the top 12 brands favoured by the UK’s ‘Generation Y’ of 16 to 34 year olds, according to a new survey.

07/06/2013  |  Full story...

Global internet trends: Latest Mary Meeker presentation shows mobile accounts for 15% of global web traffic

Internet analyst Mary Meeker’s slideshow presentations on global internet trends have become something of a major industry event, with this year’s data showing huge mobile growth.

View the slideshare presentation below:

31/05/2013  |  Full story...

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