Digital Intelligence

Entries from Digital Intelligence tagged with "youtube"

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Global internet trends: Latest Mary Meeker presentation shows mobile accounts for 15% of global web traffic

Internet analyst Mary Meeker’s slideshow presentations on global internet trends have become something of a major industry event, with this year’s data showing huge mobile growth.

View the slideshare presentation below:

31/05/2013  |  Full story...

How to create a slow motion video: New tool from YouTube

Google latest YouTube tool lets users create video that plays at one eighth the speed of their original- and looks as if it was filmed with a high-speed camera. With viewer interest in the technique expected to rise as a result (cue plenty of ‘Matrix’ parodies), read our simple guide on how to create a slow motion video on YouTube below…

29/05/2013  |  Full story...

Video viral of the week: Kmart gets cheeky with ‘Ship My Pants’ ad

Sometimes juvenile humour is the key to consumer’s hearts- as shown by this ad for US retailer Kmart, getting tens of millions of viewers within weeks with an ad that repeats the phrase “Ship My Pants”… to promote its delivery service obviously.

26/05/2013  |  Full story...

Dove ‘Real Beauty’ sketches becomes most viewed online ad of the year

Dove’s latest viral marketing video ‘Real Beauty Sketches’ has racked up over 114 million views since its launch in April 2013.

23/05/2013  |  Full story...

YouTube tells Microsoft to remove ad-free Windows Phone video app

YouTube has warned Microsoft that it needs to remove a video app from its Windows Phone store that blocks Google’s ads.

20/05/2013  |  Full story...

Nintendo to profit from ads on user generated YouTube videos

Nintendo is get a share of the YouTube ad revenues from user generated videos featuring its games, sparking complaints from some of its fans.

20/05/2013  |  Full story...

Video viral of the week: Evian's dancing babies return to get 45m YouTube views

Evian has refreshed its hugely successful ‘Evian babies’ campaign, with a new viral video that matches dancing adults to their toddler counterparts. Supported by baby face-changing app, the ad has notched up over 45 million views on YouTube. See why it’s our video viral of the week below…

16/05/2013  |  Full story...

Hilton teams with Google for YouTube travel community

Hilton has launched a user-generated travel community ‘DTour’ on YouTube, as the hotel chain looks to expand its digital reach.

15/05/2013  |  Full story...

YouTube takes on Amazon and Netflix with paid TV channels

YouTube is testing paid channels on its website, charging user from $0.99 a month to watch select content such as full Sesame Street episodes or the National Geographic Kids channel.

10/05/2013  |  Full story...

Facebook planning video ads to rival YouTube?

Facebook is planning to put video ads in newsfeeds from July, as the social network looks to rival Google’s YouTube.

09/05/2013  |  Full story...

YouTube ‘to charge from $1.99’ for subscription channels

Google will charge from $1.99 per month (£1.28) for each YouTube channel on its new premium selection, according to a new report.

09/05/2013  |  Full story...

Google Glass gets first video user guide

Google have launched the first video user guide for their latest project Glass, revealing some of the upcoming devices key functions.

Watch the minute-long user guide here:

03/05/2013  |  Full story...

Most 18-25s ‘find online advertising simplistic’ and skip video ads

Over half of UK consumers find online advertisement targeting too simplistic, rising to 70% of 18-25 year olds, suggesting that ‘digital natives’ expect an incredibly high level of personalisation with regards to online ads, according to new research.

02/05/2013  |  Full story...

Nielsen tests online TV tracking tool

Nielsen is testing a new tool that lets TV networks track viewing of shows on their websites.

02/05/2013  |  Full story...

Video viral of the week: Budweiser 'Buddy Cup' makes Facebook friends a toast away

Budweiser’s latest foray into digital marketing takes an old social custom of toasting with a beer glass- and gives it a modern twist. See why it’s our video viral of the week below…

30/04/2013  |  Full story...

Online videos ‘drive deeper engagement than text articles’

Consumers are more likely to share, comment and “like” an online video than a text article, with humour the number one reason they interact with video according to new research.

29/04/2013  |  Full story...

YouTube adds ‘tape mode’ to celebrate 57 years of VHS

To mark its 57th anniversary, the iconic VHS cassette has been honoured by YouTube this week, with a ‘tape mode’ option on selected videos.

16/04/2013  |  Full story...

Data after death? Google grants ‘digital wills’ to users

Google has launched a ‘digital wills’ service, letting users choose what happens to their data after they die.

15/04/2013  |  Full story...

US display ad trends: Google retakes lead from Facebook

After coming second to Facebook in 2011, Google outsold the social network in terms of US digital display ad revenue last year, earning $2.26 billion, according to new data.

05/04/2013  |  Full story...

Harlem Shake videos hit 1 billion views

YouTube dance phenomenon The Harlem Shake has generated over one billion video views in just 40 days.

05/04/2013  |  Full story...

April Fools' day round-up: Top 7 internet pranks

April Fools' day has become a big event on the internet, as the web is flooded with pranks (and companies try to get a bit of free publicity). We've rounded-up some of the best spoofs to hit the web this year- including YouTube 'shutting down', Twitter charging for vowels and Sony's tech for pets.

02/04/2013  |  Full story...

Brits make one billion visits a month to video sites

Online video sites now account for five per cent of all online usage compared to four per cent in 2011, according to new research.

02/04/2013  |  Full story...

Digital Intelligence March 2013

Digital Strategy data - Digital Intelligence March 2013

Traffic to websites by tablet users is overtaking smartphone traffic, 50% of mobile searches get actioned within an hour, and Nielsen shows where consumers are located when they're searching categories like 'food' or 'shopping' - all this just in the mobile section of this month's research round-up.

To keep you updated on how the digital markets are evolving, our strategists have included dozens of infographics, charts and research reports - as well as the top 100 full stories from our blogs and the DigiAcademy Twitter feed: https://twitter.com/DigiAcademy.

Stories are grouped around the big themes in digital - and full details, videos and high resolution charts on click through below.

If you'd like quick tips about what these mean for your team's plans in 2013, simply get in touch to have a digital strategist send you some extra advice. With advanced in-company training programmes running in 20 countries this year, it's easy than ever to boost your team's skills.

Read March 2013

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31/03/2013

Social media crisis management: Following 3 brands on the 'fail trail'

When Domino’s employees were caught on YouTube defiling a pizza, the company took less than 3 weeks to claw back a 22% drop in customer sentiment. However, when Nestle and United Airlines suffered setbacks, the brands took considerably longer to recover. This infographic from software and consultancy firm SDL Social Intelligence looks at all three case studies and charts the ‘fail trail’ as companies recover from a social media crisis.

22/03/2013  |  Full story...

YouTube rivals Facebook with 1 billion users a month

YouTube has announced that it has more than 1 billion unique users every month, putting the video sharing site in the same club as Facebook, which reached the same figure last October.

22/03/2013  |  Full story...

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