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Digital Intelligence March 2013

Digital Strategy data - Digital Intelligence March 2013

Traffic to websites by tablet users is overtaking smartphone traffic, 50% of mobile searches get actioned within an hour, and Nielsen shows where consumers are located when they're searching categories like 'food' or 'shopping' - all this just in the mobile section of this month's research round-up.

To keep you updated on how the digital markets are evolving, our strategists have included dozens of infographics, charts and research reports - as well as the top 100 full stories from our blogs and the DigiAcademy Twitter feed: https://twitter.com/DigiAcademy.

Stories are grouped around the big themes in digital - and full details, videos and high resolution charts on click through below.

If you'd like quick tips about what these mean for your team's plans in 2013, simply get in touch to have a digital strategist send you some extra advice. With advanced in-company training programmes running in 20 countries this year, it's easy than ever to boost your team's skills.

Read March 2013

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31/03/2013

Social media crisis management: Following 3 brands on the 'fail trail'

When Domino’s employees were caught on YouTube defiling a pizza, the company took less than 3 weeks to claw back a 22% drop in customer sentiment. However, when Nestle and United Airlines suffered setbacks, the brands took considerably longer to recover. This infographic from software and consultancy firm SDL Social Intelligence looks at all three case studies and charts the ‘fail trail’ as companies recover from a social media crisis.

22/03/2013  |  Full story...

YouTube rivals Facebook with 1 billion users a month

YouTube has announced that it has more than 1 billion unique users every month, putting the video sharing site in the same club as Facebook, which reached the same figure last October.

22/03/2013  |  Full story...

Social media ROI: Which platforms generate the most revenue?

This chart shows which platforms offer the most referrals, shares and generated revenue for influencers. Facebook generates the most equal spread across all the levels of engagement. LinkedIn, YouTube and Google+ however are the social networks where the influencer sees the highest return in revenue with 16%, 12% and 10% respectively.

Social media ROI: Which platforms generate the most revenue? This chart shows which platforms offer the most referrals, shares and generated revenue for influencers. Facebook generates the most equal spread across all the levels of engagement. LinkedIn, YouTube and Google+ however are the social networks where the influencer sees the highest return in revenue with 16%, 12% and 10% respectively.

21/03/2013  |  Full story...

Online services most likely to influence a purchase

The data shows that blogs are more likely to influence a consumer more than Facebook and YouTube. Bloggers tend to be more honest in their reviews, providing potential customers with impartial advice. Social networks such as Pinterest and Instagram where consumers can follow specific brands' influence few purchases with 12% and 3% respectively.

Online services most likely to influence a purchase. The data shows that blogs are more likely to influence a consumer more than Facebook and YouTube. Bloggers tend to be more honest in their reviews, providing potential customers with impartial advice. Social networks such as Pinterest and Instagram where consumers can follow specific brands' influence few purchases with 12% and 3% respectively.

21/03/2013  |  Full story...

Yahoo mulling Dailymotion buy?

Yahoo is reportedly in talks to acquire a controlling stake in popular video sharing platform Dailymotion, in a move that would put it in closer competition with YouTube.

21/03/2013  |  Full story...

What happens in an internet minute? (infographic)

In just one minute, 204 million emails are sent, six million Facebook pages are viewed and 47,000 apps and 1.3 million YouTube clips are downloaded worldwide, according to new research.

20/03/2013  |  Full story...

Simon Cowell heads online for next global music star

Simon Cowell has taken his search for the next musical superstar online, asking artists to take part a new viral singing competition, You Generation.

Watch a video promoting the competition below:

20/03/2013  |  Full story...

Musicians ‘buying Facebook and YouTube fans’ for just £30- report

Musicians are buying Facebook likes’ and YouTube viewers and Twitter follows to increase their popularity, according to a new report.

19/03/2013  |  Full story...

Video viral of the week: Old Spice gets 4m YouTube views in a week with ‘Mr Wolfdog’ marketing mutt

On the back of its previous YouTube triumphs, Old Spice has continued its off-the-wall digital marketing with a new video series , following the exploits of its new marketing director ‘Mr Wolfdog’- who just happens to be a wild animal. See why it’s our viral of the week below…


19/03/2013  |  Full story...

Video viral of the week: Dove confronts beauty PhotoShoppers with hoax plugin

Dove took its ‘Campaign for Real Beauty’ up a notch this month, as the Unilever brand deployed a fake PhotoShop plugin to catch designers in the act of manipulating model images. See why it’s our video viral of the week below…

13/03/2013  |  Full story...

YouTube gives all content creators a new-look channel

YouTube’s ‘One Channel’, a new look channel design for video content creators, has gone live after a short beta test, as the firm looks to boost its online video advertising revenues.

Watch YouTube's One Channel introduction video below:

11/03/2013  |  Full story...

YouTube to launch music subscription service?

Google is reportedly planning two music subscriptions services for YouTube and Google Play.

07/03/2013  |  Full story...

Spotify helps UK music industry turn first profit in 15 years

Streaming services such as Spotify and YouTube have given the UK industry its first increase in profits recorded in 15 years, according to new reports.

28/02/2013  |  Full story...

Video viral of the week: Facebook users get virtual holiday in Cape Town

This social media campaign from Cape Town Tourism invited users to take a virtual tour of the South African city, getting 350,000 highly engaged users in the process. See why it’s our video viral of the week below…

27/02/2013  |  Full story...

Russian meteor video smashes YouTube records

Russian news broadcaster RT’s footage of the Siberian meteor blast has become the most watched video in 2013 on YouTube, and pipping 'Gangnam Style' as the fastest growing viral ever.


22/02/2013  |  Full story...

US music charts to incorporate YouTube clicks for first time

For the first time, clicks on YouTube videos will count towards US singles chart, as the music industry acknowledges the growing influence of online videos in clinching success- such as Gangnam Style and the Harlem Shake.

22/02/2013  |  Full story...

Video viral of the week: Google car wreck hoax gets small book shop 300% more visits

This clever little marketing campaign created a 13% sales boost for a small book shop in Switzerland. With more travel research being conducted online, the Travel Book Shop highlighted the limits of the internet with a video showing a crashed Google Streetview car- generating plenty of buzz in the process. See why it’s our video viral of the week below…

20/02/2013  |  Full story...

US social media budget breakdown

This chart shows which social portals will be attracting the most revenue from US marketers. Facebook is set to gain most, attracting 57% of the social media spend. Pinterest, which is a relatively new social space, will receive 2% of marketers' social spend.

US social media budget breakdown. This chart shows which social portals will be attracting the most revenue from US marketers. Facebook is set to gain most, attracting 57% of the social media spend. Pinterest, which is a relatively new social space, will receive 2% of marketers' social spend.

15/02/2013  |  Full story...

PS3 YouTube app goes live across Europe

Google has finally launched a European version of its Playstation 3 YouTube app, as it looks to expand its presence on increasingly web-reliant gaming consoles.

14/02/2013  |  Full story...

YouTube gets UK TV channel

Google has signed a deal with Freesat to launch a YouTube TV channel in the UK, as it looks to rival traditional broadcasters in terms of video ad revenue.

11/02/2013  |  Full story...

Case study: Sodimac uses ‘Skip Ad’ button as part of message

Home improvement store Sodimac teamed up with the government environmental care agency in Chile to run a smart YouTube ad to encourage eco-friendly habits, through innovative use of the ‘skip this ad’ button. This case study shows how the campaign got 80,000 click throughs in just one week.

05/02/2013  |  Full story...

Banned Sodastream Super Bowl ad becomes Internet hit

A Sodastream commercial has become a hit on YouTube, after being banned from an upcoming Super Bowl spot by broadcaster CBS for mocking rivals Coca-Cola and Pepsi. The banned version is now on YouTube, and has amassed around 2 million views to date.

01/02/2013  |  Full story...

YouTube takes on Netflix with paid content

YouTube is set to offer premium channels later this year, as Google looks to take on the likes on Hulu and Netflix in the paid video content sector, according to a news report.

31/01/2013  |  Full story...

Video viral of the week: Kit Kat ‘dancing babies’ gets 1m views in a week

Nestlé has launched a new video campaign in India featuring dancing babies- seeding the ad on YouTube ahead of its first TV broadcast and getting 1.5m views in the process. See why it’s our viral video of the week below…

30/01/2013  |  Full story...

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