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Entries from Digital Intelligence tagged with "youtube"

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YouTube’s video review of 2012: From Gangnam Style to space jumps

YouTube has put together a video looking back at the big events of 2012, already attracting 13 million hits in just a day. The biggest trends include Kony, Obama impersonator Alphacat, Felix Baumgartner live stream of his freefall, Gotye’s Somebody That I Used to Know and Lindsey Stirling’s Dubstep Violin.

Watch the video below:

20/12/2012  |  Full story...

Weird news: The 25 oddest digital news stories of 2012

From self-driving cars to fridge magnets that order pizza, 2012 saw more than its fair share of odd digital news stories. As part of our year in review series, we look back at the stranger side of marketing, with the 25 weirdest digital news stories of 2012.

17/12/2012  |  Full story...

UK leads world for online shopping and video- Ofcom

Shopping online and video viewing is more popular in the UK than any other country in the world, with uptake being driven by mobile and tablet devices, according to a new report from Ofcom. The body claims findings from its International Communications Market Report, based on research across 17 major countries, prove the UK is becoming "one of the first all-digital" nations.

17/12/2012  |  Full story...

Video viral of the week: Google reviews year in 3 minutes

As part of Google’s annual year-in-review package Zeitgieist, this video gazes back at the previous 12 months and ranks people, places and things that people searched for them on Google. This video, from creative agency Whirled, crams a whole year into less than three minutes, packaging the experiences of the world's 7 billion people into a tidy few dozen images. The video is bookended by the space jump, a grand human achievement that was also brand sponsored.

17/12/2012

YouTube debuts ‘Shoppable Video Ads’ to drive Christmas sales

Google is testing a new shoppable video format on YouTube, letting viewers click on products and text displayed in video. YouTube's shoppable video ads will display a shaded rectangle in the middle of the screen whenever a product appears. When a user rolls over that embedded video link, the product name is displayed with a link to the purchase page.

Watch a video demnstration from Juicy Couture below:

12/12/2012  |  Full story...

Online video ‘can double Google search traffic’- report

If online video is optimised for search, it can double Google search traffic, according to a new report. The research, from Visibility IQ in association with Entertainment Media Research, looking into the web habits of the UK.According to the report, the most frequent viewers of online videos are males aged between 15 and 34 with 81% watching videos on a daily basis.

10/12/2012  |  Full story...

Video ad trends in 2013: Where next for online video advertising?

Adap.tv offers predictions for 2013 as more media is consumed on mobiles, tablet and smart TVs. The rapid growth of the online video sector continued in 2012, with more campaigns undertaken and clients seeing the medium offer real value.

10/12/2012  |  Full story...

Google CEO: “I’m extremely curious that Apple has not chosen to sue us”

In a frank interview this week, Google’s executive chairman Eric Schmidt has admitted his surprise that Apple has not sued the search giant. In a sit down with the Wall Street Journal the one-time Google CEO talked about lawsuits, Apple, and of course all their Android partners. Speaking to the newspaper, the former Apple board member said: ‘It's extremely curious that Apple has chosen to sue Google's partners and not Google itself.”

07/12/2012  |  Full story...

Viral video marketing case studies – the best virals of 2012

2012 was another great year for viral video marketing case studies. As online ads get smarter and more engaging, viral marketing briefs are becoming the toughest that any creative agency can receive. For a viral to really travel it needs the combination of a brilliant creative idea, the right timing for its audience and the right seeding. That’s why we collated together 25 of our favourite viral marketing case studies from 2012 which clearly checked all the boxes. Grab a coffee, leave the browser open, sit back, relax, and enjoy…

27/11/2012  |  Full story...

YouTube goes live on Wii U console

YouTube has launched a Wii U compatible version of its video sharing site, as the Google-owned service looks to expand its use among gamers. The new app uses the Wii U GamePad as a remote keyboard for searching through content on the site, with playback in up to 1080p Full HD.

22/11/2012  |  Full story...

Video virals of the year: Stockholm ‘iPad magic' gets 3 million views

As 2012 comes to a close, we look back at some of the biggest video viral marketing campaigns of the year. This week, we look at the ‘iPad magic’ created to promote Stockholm as a business centre.

22/11/2012  |  Full story...

War and politics by social media – Middle East conflict charts new course with live tweets and YouTube

As the official channels on both sides start feeding their wins and casualties into Twitter and YouTube, and ugly unease emerges in how news is being released. In the last few weeks the Israeli government and Hamas have clearly prioritised social media channels as their routes in attempting to own news delivery, yet highly politicised and unverified accounts mark a risky twist in what constitutes reliable news.

16/11/2012  |  Full story...

Vimeo starts selling pay-per-view movies

Online video service Vimeo is to launch a pay-per-view movie service in a bid to compete with Google-owned rival YouTube. The IAC-owned platform is launching the pay-to-view service with six movies that will be available across the US, UK and the rest of the world.

15/11/2012  |  Full story...

Video viral of the week: John West interactive YouTube video tells ‘story in a can’

This interactive YouTube video forms part of John West’s latest £6m marketing efforts to showcase its ethical fishing practices. The ‘story in a can’ campaign invites UK consumers to track exactly where their canned fish comes from. See why it’s our video viral of the week below…

08/11/2012  |  Full story...

UK video ad trends- Advertisers ‘think video ads are more effective than TV’

More than half of UK advertisers (52%) think online video ads are more effective than TV, while mobile is set to have the largest increase in media spend this year, according to a new survey. The findings come from BrightRoll’s 2012 UK Video Advertising Report. The second annual survey gathers insight from more than 100 top decision makers and media buyers at leading UK advertising agencies and shares their unique perspective of the UK video advertising landscape.

06/11/2012  |  Full story...

Video viral of the week: Coke turns commuters into 007 in race for tickets

Coca-Cola continues its Coke Zero marketing tie-in for the upcoming James Bond movie release with a promo that turned commuters into 007, for 70 heart-pounding seconds, all for the chance to win Skyfall tickets. See why it’s out video viral of the week below...


05/11/2012  |  Full story...

What makes a TV ad effective? 5 tips to link message with impact

Making sure that consumers remember not only an ad but the brand behind it is the key to advertising effectiveness. A recent Nielsen analysis of CPG TV ads from 2012 in the US found that Ocean Spray’s signature “Men in a Cranberry Bog” commercial tops the list of ads that not only resonated with consumers, but also were linked with the brand itself.

26/10/2012  |  Full story...

Google shock profit slowdown: Shares suspended after results blunder

Google saw nearly $20bn wiped off its market value in minutes yesterday, after third quarter earnings figures released prematurely by mistake revealed a surprise drop in profit growth. The web giant reported a 20% drop in net income to $2.18bn (£1.36bn) between July and September. But the announcement, which was expected after the market close, was released early after financial printer RR Donnelley filed a draft of its earnings statement without authorisation on Thursday morning.

19/10/2012  |  Full story...

‘There’s no such thing as a happy period’: Spoof Bodyform CEO responds to Facebook man’s rant

UK maxi pad brand Bodyform has created a viral ad with a fictional CEO responding to a Facebook user, who accused the company of lying to the public. Facebook user Richard Neill wrote a sarcastic comment on Bodyform's page earlier this month poking fun at the company's depiction of a woman's "wonderful time of the month" in its TV ads. The spoof video - which has so far notched up 135,036 views on YouTube, 2,213 Facebook 'likes' and 211 comments - ends with the CEO thanking Richard for lifting the veil on their lies and exposing the truth.

18/10/2012  |  Full story...

Video viral of the week: Fedex captures data to create personalised jingle

FedEx has launched a new app on Facebook that highlights how they can help your business grow better than a cheesy advertising jingle. The app invites customers to input their business details which then become customizable parts of their very own 'jingle'. See why it’s our video viral of the week below…

17/10/2012  |  Full story...

YouTube ads 'making as much revenue as US TV networks'

YouTube’s skippable ad format is now making Google as much revenue per hour as ads on cable TV, according to YouTube’s global head of content. Speaking at the Mipcom TV industry event, YouTube global head of content Robert Kyncl claimed the group’s skippable ads format means it is now matching US cable groups in terms of per-hour revenue.

11/10/2012  |  Full story...

Video advertising online – YouTube data shows video advertising effectiveness

The video advertising effectiveness of Google's TrueView ads has been demonstrated in a new report. It’s video advertising online ad campaigns on YouTube, which only charge marketers for ads watched in their entirety, produce an average of $1.70 in sales for every dollar spent, 2.4 times more efficient than TV ads.

Watch the TrueView ads in action here:

04/10/2012  |  Full story...

Google overtakes Microsoft as second biggest tech firm

Google has overtaken Microsoft in terms of share value, and leaving the internet giant trailing only Apple as the second wealthiest tech firm in the world. Google’s shares surged this week, increasing by nearly 1%, taking its market capitalisation to £154.1bn ($249.1bn). The rise pushed Microsoft into third place, with a market worth of £152.9bn ($247.2bn). But both companies remain far behind Apple, which is worth an astonishing £382bn ($618bn).

03/10/2012  |  Full story...

YouTube scouts talent for new mobile music project

YouTube is looking to expand its mobile music services, after posting a job ad looking for a manager to oversee an ambitious new music catalogue based on the music videos on the video sharing site. The job listing, first reported by GigaOm, announces a vacancy for a ‘technical program manager’ tasked with designing “new systems from the ground up that will generate millions of new music videos and surface YouTube’s music video catalogue by artist, discography, and genre to users on mobile devices for the first time”.

01/10/2012  |  Full story...

US TV to broadcast first YouTube funded show ‘Recipe Rehab’

US TV network ABC is to broadcast a cooking show that began as part of YouTube's “Original Channels” initiative, the first such deal to take a YouTube-funded program to national TV. ‘Recipe Rehab’ teaches viewers familiar recipes, and will be will be broadcast on Saturday mornings on 200 ABC-affiliate stations across the United States from October. For the TV version, Recipe Rehab will be re-shot for the 22-minute TV format, but will be helmed by the same executive producer as the Web version, and two of its star chefs from YouTube will migrate to the small screen.

Watch a sample video here:

28/09/2012  |  Full story...

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