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Entries from Digital Intelligence tagged with "youtube"

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Viral of the week: P&G anti-bullying campaign increases Secret deodorant sales by 9%

Procter & Gamble’s Facebook campaign for its Secret deodorant smartly matched the brand to a key issue facing its target audience- cyber bullying. The “Mean Stinks” used video and social media in an ‘always-on’ approach that resulted in a 9% uplift in sales. See why it’s our viral of the week below…

26/09/2012  |  Full story...

Vimeo debuts ‘tip jar’ for ad-free content

Video sharing site Vimeo is introducing a ‘tip jar’ to help contributors monetise their content without ads. The ‘tip jar’ lets a viewer click a button by a video to contribute money to the creator. For its part, Vimeo will take 15% commission. The IAC/InterActiveCorp-owned firm is also planning to launch pay-per-view functionality on the video platform, as it looks to monetise its audience of 75 million viewers a month.

In an interview with (embedded below) CEO Kery Trainor said the platform is interested to see "just what are the types of content that work in a channel like this".

25/09/2012  |  Full story...

Online videos watched per user in Asia Pacific region

Japan has the highest number of online videos watched per user with 242.5, surpassing its closest contender Hong Kong by over 60 videos per user. The fewest videos watched per user were recorded in Indonesia with 53.5, four times less than Japan.

Online videos watched per user in Asia Pacific region. Japan has the highest number of online videos watched per user with 242.5, surpassing its closest contender Hong Kong by over 60 videos per user. The fewest videos watched per user were recorded in Indonesia with 53.5, four times less than Japan.

24/09/2012  |  Full story...

Video viral of the week: Toyota offers sweets for tweets

To promote its new Etios car in South Africa, Toyota promised to make people smile. The Sweets for Tweets installation, created by HelloComputer & ThingKing, did just that by rewarding virtual smile tweets with real-life candy via a Wonka-like contraption. See why it’s our video viral of the week below…

20/09/2012  |  Full story...

Procter & Gamble teams with Google for Football YouTube channel

FMCG giant Procter & Gamble has struck a deal with Google to create a football-based YouTube channel to promote its Gillette male grooming brand. The ‘Gillette Football Club’ will show highlights and goals from several major international leagues, though the channel won’t feature any action from England’s Premier League, as the online rights are owned by Yahoo.

Watch the launch video here:

19/09/2012  |  Full story...

Web users ‘27 times more likely to click video ads’

The click-through rate (CTR) for online video is 27.4 times that of standard banners and almost 12 times that of rich media ads, according to new research. The study,from MediaMind, analysed over 3 billion ad impressions globally over the first six months of 2012, revealing an increase in consumer attention to online video in ads.

17/09/2012  |  Full story...

Google debuts YouTube app ahead of iPhone 5 purge

Google has released a new YouTube app for Apple users, ahead of the much-anticipated iPhone 5 launch today, which is expected to replace the preloaded YouTube app for Vimeo. YouTube will not be preloaded on the iPhone 5, and it looks like it will disappear from existing iPhone, iPad and iPod touch devices when they upgrade to the iOS 6 software too.The new app will be available on Apple’s app store instead, while Apple is suspected to incude preloaded video software in partnership with YouTube rival Vimeo.

12/09/2012  |  Full story...

New iPhone 5 video leaked? Prototype hints at larger screen

Another video allegedly showing a working model of the forthcoming iPhone5 has surfaced, ahead of its official launch expected next week. The video was posted on YouTube this week by an anonymous user. If proved to be genuine, the hands-on video shows a handset that is longer than the iPhone 4S to accommodate a larger screen - thought to be 4 inches, up from the current model's 3.5-inch display.

05/09/2012  |  Full story...

Video viral of the week: Lego tells its story with 17-minute CGI cartoon

This 17 minute video from Lego provides a prime example of how a brand can engage users with long-form online content, rather than 30 second TV commercials. See why it's our video viral of the week below...

05/09/2012  |  Full story...

Google axes TV ads division, focuses on mobile and video

Google has shut down its television advertising business, saying that it will focus instead on enhanced online and mobile opportunities for video ads. In a blog post at the end of last week, the search engine giant announced its plans to abandon its TV advertising scheme, which was launched in 2007 with the aim of selling these promotional messages in the same way as online ones.

04/09/2012  |  Full story...

Email marketing tips: Getting to the top of the inbox (video)

How can you ensure your marketing emails reach to top of your customers’ inbox, rather than the spam folder? This video from Hitwise offers top tips on getting the most from your mails…

31/08/2012  |  Full story...

Top 10 countries for video use: Asia Pacific

Vietnam has the highest proportion of online video viewers across the Asia Pacific region, but China dominates the market in terms of sheer numbers of viewers, according to new research. The study, from comScore, coincides with the introduction of its Video Matrix measurement service in Taiwan, Vietnam, Indonesia and the Philippines.

29/08/2012  |  Full story...

5 characteristics of winning TV ads

With 38 ads on average airing per minute across national TV, breaking through the clutter is essential. According to a recent analysis from Nielsen, there are five common characteristics of TV ads that resonate with consumers.

28/08/2012  |  Full story...

YouTube runs skippable ads on mobiles

YouTube has introduced skippable ads on its mobile site, letting viewers choose whether or not to watch a video ad, and only charges advertisers if the ad is watched. This type of ad, which YouTube calls TrueView, has been available on computers since late 2010. With TrueView, viewers can skip ads they don’t like after five seconds. Advertisers only pay if a viewer watches it for 30 seconds or completion, whichever comes first.

23/08/2012  |  Full story...

Online music trends- Teens pick YouTube a main music source

Radio is still the dominant way people in the US to discover music (48%) – followed by tips from friends/relatives (10%), and YouTube (7%), but more teens listen to music through YouTube than through any other source (64%) -- followed by radio (56%) and iTunes (53% ) and CDs (50%) - according to new research.

23/08/2012  |  Full story...

US video ad trends- Facebook overtakes Yahoo as second biggest video site

Facebook has overtaken Yahoo to become the second most viewed video site in the US, behind Google’s YouTube, according to new research. The data, from comScore, indicates that more than 184 million US Internet users watched 36.9 billion online content videos in July, while video ad views totaled 9.6 billion.

21/08/2012  |  Full story...

Shopping, social media, YouTube and… cats? Eerily accurate 1995 video shows kids predicting future of the internet

Move over Nostradamus- this video from 1995 shows US school children predicting the future of the internet with unnerving accuracy, right down to the web’s obsession with cats. This public service announcement is currently doing the viral rounds, showing ten–year-olds from Montana’s Ray Bjork Elementary School answer the question, ‘Why should I be on the Internet?’ with some predictions of how the internet will be used by the time they are college-age.

Watch the video below, including a shot of the archaic Yahoo! homepage:

17/08/2012  |  Full story...

Google search tips: 5 common mistakes in SEO (and 6 good ideas)

Search engine optimisation remains a tricky balancing act, as the rules constantly change. In this official Google blog post, Maile Ohye, Developer Programs Tech Lead from Google covers the five most common errors she finds in SEO, and then concludes with six quick tips to make sure you're on the right track.

16/08/2012  |  Full story...

Video viral of the week: Little Printer causes big internet buzz

Little Printer has taken the Internet by storm, and it’s largely down to this simple but hugely effective YouTube video. Potentially the world's cutest printer, the device lets users print Tweets, photos and receipts without the need for bulky machines and expensive ink. See why it’s our video viral of the week below…

15/08/2012  |  Full story...

Case study: How Orabrush got 16m YouTube views on a $500 budget


In this case study, Orabrush made smart use of YouTube to create buzz around the brand and generate sales. The dental brand's YouTube video generated 16 million views with a budget of just $500. After 2 years the results are 160,000 followers of the ads on YouTube, 43 million views and 1 million brushes sold online

More on this Case study
Brand: Orabrush |Media: YouTube | Country: Spain |Sector: Oral Healthcare| Format: YouTube Video

View the first YouTube commercial | View the case study 'How they went to Walmart' | View the infographic | Read the Google Blog


Digital Vs TV spend: Cadbury's online video advertising gets 4 times more ROI than TV


Cadbury's "Chocolate Charmer" online advertising campaign provided ROI almost 4 times higher than their TV campaign. The chocolate brand ran a cross-media campaign for its Dairy Milk brand, covering TV, online ads and YouTube promoted videos. Despite only investing 7% of its budget in online, the brand saw the sector generate 20% of the sales. This case study from Gfk NOP highlights to growing power of online advertising in the marketing mix.

More on this case study:
Brand: Cadbury’s | Media: YouTube, TV, Social Media | Agency: Fallon London | Country: UK | Sector: FMCG

11/08/2012  |  Full story...

YouTube Case Study: Coca-Cola ‘security camera’ ad gets 5m YouTube views in one month


This heart-warming video from Coca-Cola continues the beverage giant’s ‘Happiness’ brand message, turning the negative perception of security cameras into something much more positive- boosting customers perception of Coke in the process. Historically, Coca-Cola has understood better than most that if you make people feel good while watching your advertising, it rubs off on your brand. The video has racked up over 5.4 million YouTube views and 44,500 ‘likes’.

More on this Case study …
Brand: Coca-Cola | Media: Video, YouTube | Country: Global |Sector: FMCG | Agency: Landia

YouTube case study

11/08/2012  |  Full story...

The shortest ad ever- OCD ‘1 second’ videos create YouTube buzz on a $0 budget


The International OCD foundation reached tens of thousands of people with a series of one second long videos, aimed at helping viewers experience the symptoms of obsessive compulsive disorder (OCD). Rather than explaining the effects of obsessive-compulsive disorder at length, they used a 1-second text-only ad to demonstrate the frustrations people with OCD experience first hand. The ad is too short to read in one viewing so, as the title explains (and even challenges) “You may have to press play more than once …”

More on this Case study …

Brand: NHS |Media: YouTube ads | Country: Israel |Sector: Healthcare | Agency: McCann Digital | Format: YouTube Video

YouTube video Video Case Study

11/08/2012  |  Full story...

Case study: Ace uses soap-opera style mystery to create awareness and triple sales


The Brazilian campaign saw detergent brand Ace use consumer insight and an integrated use of media to reach 8.7 million people in less than three months. Ace created a campaign in soap opera style, an episode with 5 different endings, presenting five suspects for a great mystery: Whose is the grubby bra? The suspects defended themselves. The mystery was heated trough placement in TV shows, films on Facebook page and consistently engaging digital content. It also led to word of mouth in Twitter, blogs, radio stations talking about it and parody. The campaign reached 2.3 million people on Facebook with more than 60,000 fans and 227,000 visualizations on YouTube.

More on this Case study …

Brand: Ace | Language: Portugese (Brazil) | Format: Marketplace Ads, Facebook Premium Ads, Facebook Pages| Agency: Leo Burnett Tailor Made

Facebook case study | YouTube advert


Video viral case study: P&G’s ‘Olympic Moms’ ad gets over 4m YouTube views


Procter & Gamble embarked on the company’s biggest campaign in its 174 year history, using its Olympic sponsor status to push an emotive message celebrating mothers worldwide (a key demographic for the FMCG brand). P&G’s ‘Best Job’ video has taken off since launching April 17. More than 4m people watched the video on the main site, which has been seeded in different languages to appeal to different territories.

More on this Case Study:

Procter & Gamble | Media: YouTube, Viral, Video | Country: Global | Sector: FMCG personal care | Objective: Build brand equity, drive trial | Format: Viral Video »

11/08/2012  |  Full story...

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